What is Facebook Timeline? (Video)

Fahrenheit Marketing
Fahrenheit Marketing in Design

Facebook recently announced a multitude of changes to the website’s features and user interface including the brand new Facebook Timeline. In Fahrenheit Marketing’s newest video blog, Joseph Holguin takes us through Timeline which is shaping up to be one of the most exciting changes to Facebook since it was launched.

This new feature puts your life into a timeline allowing users to go back into the past, to a time even before you joined Facebook to fill in the blanks of your personal history.  Now, others can see your life before you hit the social media world.   They will learn more about your personal history, and have a deeper insight into who you really are.  For example, as one of the more popular functions of this timeline, people will now be able to see what you’re listening to on Spotify.

The Timeline has not been widely available to this point however, open to only a handful of developers. With the introduction of the Timeline, Facebook is hoping to push your content further, to the eyes of your friends and family.



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Twitter Improved User Retention Rates With Counter Intuition

Fahrenheit Marketing
Fahrenheit Marketing in Design

The most common methodology for user experience optimization is  simplifying the conversion process to make it as easy as possible for someone to interact with your site. This often involves shortening steps, simplifying pages and cleaning up clunky designs. However, Twitter discovered that inserting additional steps into the sign up process actually improved user sign up rates because it allowed them to give their service more context and engage users with the site before they officially created their account.

In an interview with AllThingsD, Twitter product lead Josh Elman did not disclose the abandonment rate for their sign up process, but noted that adding more steps increased sign-ups 29 percent. In the interview, he disclosed the “a-ha” moment when a Twitter user shifts their visiting patterns from being a casual to active user.

Elman reported when someone follows 30 accounts and roughly 10 of those follow them back, the user becomes more active on the site. Following this metric disclosure, Business Insider used the Twitter API to research how many people fall into this category and determined that based on Twitter’s definition of an active user, fewer than 21 million exist. While it sounds small, it’s difficult to provide context since there aren’t any other services with a similar metric that provide access to their data.

A Site is Never Finished

Fahrenheit Marketing
Fahrenheit Marketing in Design

In late December Fahrenheit launched version 2.0 of our site. The new design took our old cluttered look and improved on it by focusing on core services and making it easier to navigate. Fast forward two and a half months and the current version of our site is completely different as a result of UX testing.

Take a look at our home page on from late December:

Fahrenheit's web site in December 2010

Now compare it to our current home page:

Fahrenheit's web site as of today

– We switched out the main section which featured four slides and 3 buttons to three segments highlighting core competencies

– We extended the blog bar on the right side to accommodate more news items and removed the scroll buttons as a result

– Added more home page content and segmented it graphically

– Extended the page to take up more space above the fold

– Added seminar button to promote our ongoing seminar and webinar events

– We added social buttons

– Added small separators to the navigation

– Removed the textured background to improve readability

All of these changes were made for a reason. We reviewed usability and made appropriate changes not only because we want to improve our own site performance but to emphasize the fact that we practice what we preach when it comes to UX. Our web design philosophy is simple: A site is never finished