Google Penalizes JC Penny for Using Link Farms
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued
In a recent video, Matt Cutts addressed a common “misconception” regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web spam, Google’s algorithm would give preference to domains that had more than a year left … Continued