7 Marketing Agency Scumbags

Thomas Umstattd
Thomas Umstattd in Marketing

Some marketing agencies are run by scumbags. Here’s how to identify and avoid the agencies that plan to treat you poorly. Scumbags are more interested in getting your money than they are in providing a valuable service.

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Google’s Big Lie About the Impact of “Not Provided” Keyword Data

Fahrenheit Marketing
Fahrenheit Marketing in Design

I’m angry at Google and I’m not alone as the SEO community has started to realize the full impact of Google’s decision to block keyword referral data for searches done when people are signed into their Google account. What started as a minor inconvenience has turned into a nightmare for SEO companies that are now faced with the reality of inaccurate reporting and guessing games when it comes to analyzing their organic traffic.

Let me start with some statistics from FahrenheitMarketing.com to give you a better idea of the problem:

not provided keyword data

Oct. 28th – 7.1% of clicks from Google show up as not provided
Nov. 2nd – 37.2% of clicks from Google show up as not provided

When this was first announced, Matt Cutts stated on the record that the impact would be in the single digit percentages. While some of our clients are only seeing a single digit impact, other clients are seeing 20 percent or more and I’d love for Google to give me an idea of what to tell clients when they ask what organic keywords are generating traffic. Google’s decision undermines the credibility of online agencies because it takes away our ability to act and report on keyword data.

I would support Google’s decision if this was applied to their Adwords platform but Adwords users still have access to all keyword data essentially putting a price on privacy. Essentially this move is saying that if you want access to keyword data you have to pay for it by proxy through Adwords and this maneuvering is exactly what we’ve seen since Larry Page took on the role of CEO and the company shifted to a shareholders first policy.

Their behavior is the very definition of hypocrisy and I respectfully ask Google to reconsider their decision.

Fahrenheit Marketing is an Austin web design firm.


Fahrenheit’s SEO Philosophy

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Fahrenheit Marketing in Design

In the latest Fahrenheit Marketing blog, SEO Specialist Will Gallahue takes us a bit further into Fahrenheit’s Search Engine Optimization philosophy. At Fahrenheit, SEO goes beyond back-links and keyword rich content and focuses on building an overall web presence through social sites and search engines.

In the video we highlight the fact that testing is a crucial part of the SEO process because an optimized site will not only receive more traffic but also better conversions. We refer to our emphasis on testing with the phrase “A click is not a client” highlighting the fact that an increase in traffic won’t necessarily result in an increase in conversions.

Interested in learning more?  Subscribe to our YouTube channel and start receiving new, relevant and helpful videos every time you log in.

Do you have any video ideas? Have a suggestion for a topic you would like to see us cover? Tell us about it by leaving a comment below.

Fahrenheit Marketing is an Austin web design firm.


100th Post: A Click is Not a Client (Video)

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Fahrenheit Marketing in Design

In Fahrenheit’s latest video blog “A Click is Not a Client”, SEO Specialist Will Gallahue briefly runs though the Fahrenheit Marketing Search Engine Optimization philosophy. When evaluating the success of a website, there are many factors to consider beyond traffic volume. Many companies make the mistake of solely basing performance on consumer traffic and web site views, failing to realize that a click is not a client. One of the most important elements to consider when measuring success is your website’s click-to-conversion rate.

View this video for more information on the Fahrenheit Marketing process.

Interested in learning more?  Subscribe to our YouTube channel and start receiving new, relevant and helpful videos every time you log in.

Do you have any video ideas? Have a suggestion for a topic you would like to see us cover? Tell us about it by leaving a comment below.


Are Subdomains the Answer for Panda Penalties?

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Fahrenheit Marketing in Design

A new article in the Wall Street Journal suggests that one site owner has found a remedy for sites that have seen a huge loss of traffic from the Panda update: subdomains. According to the article, Hubpages.com lost 50 percent of its traffic following the algorithm change, and their management team was frustrated after tighter editorial changes and other fixes failed to yield any results.

While they were combing through the site, they noticed that some pages were incorrectly indexed as subdomains but that those same pages were seemingly unaffected by the changes. They contacted Google with their findings, and Google responded last month by suggesting they try subdomains for content. Hubpages started using subdomains for some of their authors and noticed a recovery in traffic to pre-Panda level. Now the site plans to roll out the change site-wide with each user receiving a subdomain similar to having a blog on Tumblr or WordPress.

It remains to be seen whether the change will work but I think this is definitely a viable strategy if you own a site that has a large amount of user generated content. Due to the fact that UGC can vary significantly in quality, separating poor authors with those that create quality work should in theory result in more traffic to authors whose work was dragged down by association. However if your site is mainly composed of poor quality content, you will likely see no real changes from redoing your site architecture because low quality content is still low quality content no matter where you put it.

It will be interesting to see if other article sites like Ezinearticles implement or at least test some form of subdomains. This is by no means an easy task because of the redirects and time that is involved but for businesses that have a UGC business model, this may be a necessary change to restore traffic.