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April Q&A With Fahrenheit Marketing

During this past month’s monthly marketing Q&A session, we received many questions about competitor conduct, analytics, Google’s Panda update and site setup. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. Google’s Panda Update Q: What are some … Continued

The Impact of a Google Penalty: Overstock.com

Google has officially lifted a manual penalty it leveled against one of the largest online retailers Overstock.com. The company was initially penalized in late February for a link building scheme that awarded discounts in exchange for links on .edu web sites.

Google Now Responding to Reconsideration Requests

Google had been criticized for its lack of communication on penalties, especially with webmasters who submitted reconsideration requests but did not have manual penalties. Previously if a webmaster submitted a complaint but their site did not have a manual penalty, their correspondence was ignored. Now it appears that Google is notifying webmasters who submit re-inclusion … Continued

Google Rolls Out Panda Update v1.1, Takes it Global

In late February, Google rolled out the Panda update targeting low quality content.  Now, a month and a half later, they have implemented the algorithm change throughout all English language Google domains (.co.uk,.com.au, etc…) with additional changes in how they analyze long tail search and utilize user feedback. The original Panda update was met with … Continued

Google Responds to Facebook Likes by Introducing +1

Google announced the introduction of a new +1 feature that has functionality similar to Facebook’s popular Like button and is now available to the public albeit on an opt-in basis. The button had been rumored since December and its formal introduction was expected sometime this year. If you would like to start using the +1 … Continued

3 Major Learning Points from Google’s Farm Update

Since Google first announced and then implemented an algorithm change aimed at sites deemed to have low quality content, it’s become apparent that this is the most visible algorithm update in years. The goal of the update was to promote quality content by devaluing what Google perceived to be low quality derivative works and so … Continued