In an industry like SEO, the rules of the game are changing constantly. It’s important to keep up with what’s happening, whether it’s new search engine rules or new techniques. Here’s the latest story we found interesting, and it concerns Google:
Google Receives Lowest Score in Customer Satisfaction Survey, Ever
In a survey released by ForeSee Results for the American Customer Satisfaction Index, Google ranked the lowest in levels of customer satisfaction with search engines since 2003. The site was measured on a 100-point scale and Google received the lowest score it ever has, 77, since the survey started over a decade ago. Last year, Google scored 82, and Bing and Yahoo both received scores of 76, which is also lower than their 2012 scores. ForeSee explained the results by saying that advertisements were interfering with the customer experience on search engines. According to the survey, 22% of participants said advertising was what deterred them from the site.
On the social media side of the survey, Google+ scored better than Twitter and Facebook, though it still experienced a massive satisfaction score decline.
The biggest takeaway from this may be that sites need to make sure ads are relevant and engaging for the user.
As SEO moves along and surveys like this are done, it’s important to learn what users are looking for and how to make the web tailored to them, especially when it comes to search engines.