Understand to Evolve
Muscari is a consulting and research company that aims to develop analysis for business,
to understand the business from a new perspective using tools of economic-behavioral science,
design thinking, social sciences, consumer anthropology, different management techniques,
monitoring and research (organizational climate, market, nps, among others) in order to enhance the product or service and achieve the objectives and expected results.
To understand and to evolve, this is the concept that represents the existence of the brand. So to emphasize the concept of thoughts, creativity, and solution, a blue dot was used over the "i" in the brand name, representing a light being turned on. The dots were then incorporated in different forms to expand the design.