Some marketing agencies are run by scumbags. Here’s how to identify and avoid the agencies that plan to treat you poorly. Scumbags are more interested in getting your money than they are in providing a valuable service.
You are a CEO at a tech company in San Francisco and have to choose which product team to promote to senior level roles. Which would you choose?
Product Team A:
- 14M downloads
- $20k in daily revenue
- $1.1M total net revenue
Product Team B:
- 100M downloads
- $10M in daily revenue
- $160M in net revenue
Marketing is everywhere. From the time we wake up and enjoy our first cup of Folger’s coffee to the time we brush our teeth with Colgate Optic White toothpaste and hop into our Tempurpedic bed, we are delivered thousands of messages from thousands of brands.
A brand sets a product or service apart from another product or service, or one person from another person. That’s right, we’re talking about personal branding. Remember, marketing is everywhere.
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
We can then define personal branding as “the activity and processes for creating, communicating, delivering, and exchanging your personal skills and experience that have value for employers, coworkers, clients, partners, and society at large.”
The longest lasting love affair is the romantic relationship between marketing and sales. These two peas in a pod rely heavily on each other for results. Marketing creates the channels for sales to obtain leads and conversions. Whereas sales communicates statistics back to marketing, letting them know the needs and wants of the consumers in order to better market the services/products that align with their needs. Just like in any relationship, the two should serve and support each other, and as you’ll see marketing and sales do this through many facets.
Ever wonder why it’s hard to market to the millennial generation? Discover some key insights from your very own millennial living, working, and breathing in the marketing industry.
Give Me Stuff to Interact with!
As a millennial, growing up in the generation of emerging technology, my attention span is short. Research shows that i am exposed to over 2,000 ad messages per day, and that number will only continue to increase in 2016. The only way to reach me as a consumer is to engage with me, not flash messages at me. Give me a quality video to watch, an enticing quiz to take, or a few photos to gawk at with the rest of your message. Essentially, meet me where i am and don’t show me messages that aren’t relevant to me…in my opinion that is wasted money. Do a little consumer research before you start advertising.