There are many discussions about the psychology of color and how it affects consumer behavior. A website is essentially a virtual storefront showcasing your products or services. Therefore, it is very important to use the right color for your website that best reflects who you are and what message you want to portray for your target audience.
With the surge of mobile devices and the increase in their processing capability and screen resolution, they became a formidable outlet to display content to a ravenous crowd that would much rather be on their phone/tablet than on a desk somewhere.
A logo is the best way for clients instantly recognize your brand. Regardless of your industry, having a precise, simple logo is necessary for having instant recognizability among your clients. Putting too much thought, or not enough, into the design of your logo can be its ultimate downfall. When trying to brand your company, keep some of these common mistakes in mind, and don’t fall into their trap:
What is Responsive Design?
Web pages that have responsive design elements can be re-sized (sometimes to fit on a tablet or phone) and will rearrange the integral parts of the webpage so they’ll still fit neatly on the screen. You can see that responsive design is much what it sounds like- the design elements will respond to changes in the window size, thus making it more user-friendly. A navigation bar, for example, will transform as the window begins to shrink while other elements will sort themselves in proportion to the size of the window and grid. Responsive design is most useful for businesses who want their website to be accessible to all user devices, from laptop to tablet to smartphone.
Social media has proven to be valuable in promoting website traffic for organizations, most commonly through the use of Facebook, Twitter and Google Plus. This is partially because social media helps bridge the communication gap between organizations and the targeted publics.
Because of its increasing importance in online marketing, organizations should follow Twitter etiquette when creating an account and posting content. First, let’s look at some of the top reasons people choose to follow a Twitter account:
- Tweets are informative and original
- Tweets are funny
- The account is owned by a celebrity
- Shared interests between the users
- Tweets are inspiring and motivating
- The users are friends or acquaintances
However, the reasons for unfollowing a Twitter account are endless. Here are some of the top reasons Twitter users gave for unfollowing:
- No profile picture
- Tweets are in another language
- Tweets have so much slang that no one is able to understand them
- You tweet way too much.
- Your tweets are a constant stream of ads and self-promotions
- You fall for spam too easily
- Tweets are too offensive
- Too much biased political talk
- You constantly tweet your real-life problems
- You add no value to the Twitter world
Some of these reasons may be more surprising than others, but essentially, all users are looking for some sort of self-beneficial value from your tweets. This could mean simply getting a laugh or getting informative links to a mutual interest. If you want to properly engage your targeted publics on Twitter, gain followers and provide this desired value to the Twitter world, it is important to participate in Twitter etiquette. Below are some rules of thumb to help your brand:
Engage with your followers as much as possible.
Many Twitter users — and all social media users in general — are using the communication channel to have a direct line to the brand. They may have questions about your brand or services, or they may simply have a direct complaint. In other words, many are coming to Twitter as a customer service resource. Ignoring questions and comments often results in a frustrated audience, regardless of how small and insignificant the comment may seem.
Follow others in the industry
Getting involved online with your industry is a way to expose your account to the industry. If you are an upcoming law firm, following other law firms in your area can be beneficial in brand strategy. Beyond following them, make sure to retweet and comment when the user provides beneficial, informative tweets for you and your audiences.
Have interesting and various content.
If your tweets are simply basic content every time you post, you may not generate much traffic. The most successful brands with Twitter accounts have retweeted others (but not too much), provided relevant links, included pictures and videos, etc. It’s acceptable to promote and advertise specials, but only once in a while. As previously mentioned, a stream of advertisements is considered clutter and often results in unfollows. Keep your tweets informative, interesting and engaging. Is it something you would retweet?