Blackberry to be Sold For $4.7 Billion

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Blackberry-Sold-Fahrenheit-marketingThe competition in the smartphone industry just got a little bit easier. Blackberry has begun the process of being acquired by Canadian company Fairfax Financial Holdings Limited for $4.7 billion. The troubled smartphone company has not quite been able to keep up with the extremely competitive smartphone industry and has suffered financially because of it.

Last week Blackberry announced that they were going to lay off 4,500 employees, essentially 40 percent of its workforce, in the face of continued financial burdens. The company also lost about $1 billion in the second quarter.

Fairfax Financial Holding Limited already owns about 10 percent of Blackberry’s shares, but soon the rest of the mobile phone company’s shareholders will be reimbursed for $9 per share as the deal moves forward. Fairfax Financial Holdings Limited plans on taking Blackberry private.

Blackberry has been slipping competition for a while, failing to meet the ever-higher expectation of consumers who are faced with options like Apple’s iPhone and Samsung’s Galaxy. According to reports, it only has a 3 percent market share of the global smartphone market. Experts believe that succumbing to a deal with Fairfax Financial Holdings Limited is simply a survival skill that the dwindling company has resorted to.

Experts also say that though at first it seems like a strange idea on behalf of Fairfax, Blackberry has a lot of value in terms of software and hardware patents, no debt, and $2.7 billion in cash.

Fahrenheit Marketing is a full-service web marketing agency located in Austin, Texas. Be it a website redesign or SEO services, we can help. Feel free to contact us today for more information.

Is Your Brand Following Twitter Etiquette?

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Social media has proven to be valuable in promoting website traffic for organizations, most commonly through the use of Facebook, Twitter and Google Plus. This is partially because social media helps bridge the communication gap between organizations and the targeted publics.

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Did you know that tweets with image links get twice as much engagement as those without?

Because of its increasing importance in online marketing, organizations should follow Twitter etiquette when creating an account and posting content. First, let’s look at some of the top reasons people choose to follow a Twitter account:

  • Tweets are informative and original
  • Tweets are funny
  • The account is owned by a celebrity
  • Shared interests between the users
  • Tweets are inspiring and motivating
  • The users are friends or acquaintances

However, the reasons for unfollowing a Twitter account are endless. Here are some of the top reasons Twitter users gave for unfollowing:

  • No profile picture
  • Tweets are in another language
  • Tweets have so much slang that no one is able to understand them
  • You tweet way too much.
  • Your tweets are a constant stream of ads and self-promotions
  • You fall for spam too easily
  • Tweets are too offensive
  • Too much biased political talk
  • You constantly tweet your real-life problems
  • You add no value to the Twitter world

Some of these reasons may be more surprising than others, but essentially, all users are looking for some sort of self-beneficial value from your tweets. This could mean simply getting a laugh or getting informative links to a mutual interest. If you want to properly engage your targeted publics on Twitter, gain followers and provide this desired value to the Twitter world, it is important to participate in Twitter etiquette. Below are some rules of thumb to help your brand:

Engage with your followers as much as possible.

Many Twitter users — and all social media users in general — are using the communication channel to have a direct line to the brand. They may have questions about your brand or services, or they may simply have a direct complaint. In other words, many are coming to Twitter as a customer service resource. Ignoring questions and comments often results in a frustrated audience, regardless of how small and insignificant the comment may seem.

Follow others in the industry

Getting involved online with your industry is a way to expose your account to the industry. If you are an upcoming law firm, following other law firms in your area can be beneficial in brand strategy. Beyond following them, make sure to retweet and comment when the user provides beneficial, informative tweets for you and your audiences.

Have interesting and various content.

If your tweets are simply basic content every time you post, you may not generate much traffic. The most successful brands with Twitter accounts have retweeted others (but not too much), provided relevant links, included pictures and videos, etc. It’s acceptable to promote and advertise specials, but only once in a while. As previously mentioned, a stream of advertisements is considered clutter and often results in unfollows. Keep your tweets informative, interesting and engaging. Is it something you would retweet?

Pinterest to Dabble in Ads

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pinterest-announces-ads-fahrenheit-marketingIn a blog post and an email to users, Pinterest has finally announced their foray into advertisements after existing ad-free for three years. CEO Ben Silbermann announced the advertisements will come in the form of “promoted pins”, a la Twitter’s promoted tweets and Facebook’s promoted posts, all of which appear directly in user’s feeds.

He insisted the ads will be as tasteful and transparent as possible, meaning they will be clearly marked and relevant (targeted) to users. Silbermann also mentioned that Pinterest is only working with just a few businesses now, but will be expanding to more as time goes on.

The company is taking it slow and approaching promoted pins cautiously. The first promoted pins will appear in search results during testing within the next couple weeks. An example would be a promoted pin for a costume store when users search “Halloween”.

Advertisers are chomping at the bit to get their promoted content on Pinterest, considered to be one of the most important outlets for lucrative target segments. The current click-though rate of a pin on Pinterest is 1.1 percent. The rate for a Facebook ad? A measly 0.1 percent.

Pinterest’s monetization has been a long time coming. A company that has yet to turn a profit, Pinterest has an estimated value of $2.5 billion (yes, billion with a “b”). It’s probably about time the image and video-sharing site started paying back its investors, who put in an initial $338 million into the company.


Fahrenheit Marketing is a full-service online marketing agency located in Austin, Texas. Contact us today.

YouTube to Enable Offline Viewing

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Youtube-Enables-Offline-Viewing-Fahrenheit-MarketingYouTube has announced that in its newest update coming in November users will be able to view videos without an internet connection on their mobile devices. Users will have the option to download videos onto their phones, tablets, or other mobile devices while on an internet connection.

Users will be able to watch any videos they downloaded without an internet connection. Examples of situations in which users might be without the internet were on a flight or a bus ride home. The videos will stay in a user’s queue for 48 hours before being automatically deleted, but the timer will reset every time the mobile device connects to the internet.

According to a memo released to YouTube commercial upload partners (user accounts that have been monetized), Google in-stream ads will still be played before the downloaded videos are watched, but other types of ads won’t be supported.

The number of views a video receives offline will also be counted and partners will have the option to disable this feature for any of their videos. The uploader will have the option during or after an upload to disable offline viewing, and can even disable groups of videos individually, as a whole, or by region.


Fahrenheit Marketing is a full-service online marketing agency located in Austin, Texas. Contact us today.

How to Improve Your Site’s Bounce Rate

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reduce my bounce rateAs the owner of a website, you may think that any page view is a good thing, but if your hits start to bounce, it could mean trouble for you and your SEO. What does it mean when your views “bounce?” “Bounce,” in this context, means to leave, so it basically means that your viewers visited your site through Google, viewed one page, and upon seeing that page, backed out, not bothering to check out any other page on your site. Imagine if your site was a business, and people walked in, only to leave once they took a quick glance around. Bouncing is the same thing, and it can be a sign that the content on your website, or how it’s displayed is not resonating with many of your visitors.

What Kind of Bounce Rate is Normal?

Just like those customers who do a little looking around and leave, however, it is expected that your site will have bouncers. If half of the people who visit bounce, then that’s not abnormal, but anything higher and you might need to fix a few things. Google keeps track of what its users do, and even though they do not use Google Analytics data to determine rankings, if they see that a high number of people are clicking the back button on the first viewing (Return-to-SERP behavior), then your rank may still be affected.

How to Improve Your Bounce Rate

1. Keep it Ethical

One way you can make sure that your bounce rate is low is to be honest. For instance, if you say your product is free on your header but then say that you have to pay for it on your page, then that’s going to give you a high bounce rate. People do not like being lied to, especially when they are looking for one certain thing and are given something else. You may think that by being a little deceptive, it will be a springboard to get you on the front page of Google, but that will not last if your bounce rate is high. Keep your keywords relevant, too, and don’t just implement every single keyword under the sun to attract views.

2. Be User Friendly

Speaking of the front page, you have to make sure that your front page is presentable to viewers to avoid a high bounce rate. Does your front page not support a certain browser? Well, your viewers won’t support you. Does your front page have annoying features like loud music and automatically-playing videos? Well, your viewers will back up immediately. Also, check and see if your front page loads easily. Your high-speed internet may support your fancy website filled with flashy gadgets and images set at a higher resolution than most computer screens, but if it’s not optimized for mobile and people with slow Internet speeds, then people’s patience may wear thin if they attempt to load it.
The idea of your viewers bouncing before exploring may be a frightening thing, but by employing a few easy precautions, you can keep your bounce rate under control. There is no such thing as a 0% bounce rate, but that is to be expected. Just be honest and user-friendly and you will see your bounce rate improve.