For as long as I can remember, the dreams of making fortunes on the web date back to the rudimentary days of the mid 90’s. At that time, no one really had a good idea of what the opportunities were, but the promises for fame and fortune were plentful and for the adventurous, it paid off. The web became the all inclusive shopping destination, fueled by millions of websites, billions of pages and countless products. Service oriented businesses took advantage of the inexpensive visibility that the web offered. Search engines started to pop up everywhere, helping consumers find their way around a staggering maze of products and services in a database of options that hasn’t stopped growing from the day it started.
With the surge of mobile devices and the increase in their processing capability and screen resolution, they became a formidable outlet to display content to a ravenous crowd that would much rather be on their phone/tablet than on a desk somewhere.
Good design? User-interface? Links, pictures, and appealing colors? How about content? While keeping your website looking great and functioning without any bugs is ideal, your content is what will make your visitors stay and comeback with more visitors. The process of snowballing is an important one, because if your reader likes your content and feels the need to share it among his or her friends, your website will most likely get more traffic as more and more people link to it. This is snowballing, and it all starts with great content.
A logo is the best way for clients instantly recognize your brand. Regardless of your industry, having a precise, simple logo is necessary for having instant recognizability among your clients. Putting too much thought, or not enough, into the design of your logo can be its ultimate downfall. When trying to brand your company, keep some of these common mistakes in mind, and don’t fall into their trap: