Email Marketing: Do It Right.

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If you open your personal email account in the morning and automatically delete those four emails from that store you purchased your daughter’s birthday gift at last week, you know what it’s like to be the victim of an email marketing campaign gone wrong. These companies, whether they are aware of it or not, are wasting time and money with every email sent, and likely don’t see much of a difference on ROI.

The general purpose of an email campaign is to enhance the relationship of a merchant with its current and previous customers in order to encourage customer loyalty and repeat business.

SEO, emailing marketing campaigns
About 64 percent of people say they open a promotional email because of the subject line.

Benefits of Email Marketing

  • Cost-effective

  • Higher ROI

    • Makes it easier for customers to take immediate action

    • Conversation rates are higher than other direct marketing strategies

  • Encourages repeat business

    • Consistent, non-overbearing promotional emails help build loyalty by offering discounts to repeat customers

  • Quick evaluation of success

    • Companies can measure the email marketing campaign’s success within minutes

 

As you can tell, not all merchants experience the same negative experience with email marketing that others do. So what separates the emails that boost loyalty from those that are sent straight to the spam folder?

  • Generate a list of who would be interested and benefit from promotional emails.

    • Most successful campaigns collect this information from online and in-store sales, rewards card members, etc. Those would have previously bought from your business are more likely to be intrigued than lists generated other ways.

  • Craft appealing messages to your customers.

  • Do research and figure out the best day and time to email.

    • Most people look at promotional emails during the middle of the week in the mornings. Weekends are typically “down time” and have a smaller delivery rate, and Mondays typically are catch up days.

  • Only email one to two times a week.

    • Emailing multiple times a day usually annoys your customers. It’s too easy for them to mark your emails and future emails as spam, so don’t overdo it. However, don’t email less than once a month, or the loyalty will diminish due to less frequent contact.

Guest Blogging and You

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Guest-Blogging-Fahrenheit-MarketingWhat is Guest Blogging?

Guest blogging is pretty much what it sounds like. It’s a guest post you’ve written on another blog. The key to guest blogging is to include a link back (called a backlink) to your website in the body text or author bio. Most importantly, guest blogging is a form of earned media.

Why is it Important?

People guest post to increase the ranking of their own website. When your web page gets catalogued by Google, it takes note of how many backlinks (among other things) your page has. The higher the number of backlinks, the higher quality Google thinks your site is and the higher ranking your site will get on search engines. Besides that, an added bonus to guest blogging is the opportunity to expose your blog to a brand new audience. If you do well and make a good impression, you may be asked back to post again.

How Do I Write a Quality Guest Post?

A good guest post a a few different components to it. First, ask the owner of the blog if there are specific guidelines you should follow, like minimum word count. Keep in mind that the subject matter needs to be interesting and appropriate to the audience for which you are writing. Research the blog you are writing for to get a feel for appropriate topics and get ideas for your own. Write with an engaging voice, use keywords, and make sure your post is absent of spelling or grammatical errors, too. You can include pictures, videos, animations, and pretty much anything else that will add some visual interest.

How do I submit a Guest Post?

Pitching you guest post to a blog is perhaps the most important part of guest blogging. Come up with a catchy title, and send your target guest blog an email telling them about your great guest blog. Include a short list of topics you post covers or a small excerpt. Also mention details in your email that imply that you’ve actually taken a minute to look at their site. Then, send your email. If you don’t hear back, consider other methods of dispersing your blog post so it doesn’t go to waste.

 

Fahrenheit Marketing is a full-service online marketing agency in Austin, Texas. If you have any questions or would like to inquire about our SEO services, contact our Austin SEO specialists today.


Reducing Your Website’s Bounce Rate

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How many times have you done a Google search for a product or service, clicked on the website’s link and left without navigating the website or checking out any of its links? What were the reasons you left? Maybe the website had an overload of advertisements and pop-ups, or maybe you just couldn’t figure out how to find what you wanted.

Whatever the reason, these situations affect a website’s bounce rate: the percentage of visitors who come to your website and don’t actually end up clicking on any links within your site. Learning to reduce your website’s bounce rate will help generate traffic and sales further.

bounce rate, SEO
A typical bounce rate for a business is between 50 to 60 percent.

Website Design

Designing a website means so much more than just giving it a good layout and font. In order to be easily navigated, a visitor should be able to find what they want without doing much work. This means incorporating tabs, sidebars and a clean theme. The best example is Apple’s website: it has one large advertisement for its newest product with six tabs at the top and a search bar. Simple. It also manages to uphold a sleek, clean brand design by having its website’s simplicity match the simplicity of the look and feel of its products.

Clear, Obvious Purpose or Message

When a visitor stumbles upon your website, they should be able to tell from the homepage exactly what your website’s goal is. Is it to give information about products? Is it to allow you to learn about different services? Again, if the visitor is confused when encountering your website, your bounce rate is higher than it has to be!

Enticing and Understandable Content

Reading or watching content on the Web is different than reading a newspaper or a magazine. Readers have little patience for lengthy articles stuffed with jargon. How many times have you opted out of watching that hilarious YouTube video your coworkers are talking about because it was more than a few minutes long? How many times have you quickly scrolled to the bottom of a captivating CNN article and hit that “back” arrow because you didn’t have time for 14 paragraphs?

Your content needs to yield to the reader. Allow them to get the information they are seeking in a quick, painless manner. Don’t make your visitors frustrated with finding what they want.

 

 

If you need assistance with generating website traffic or reducing your bounce rate, contact Fahrenheit Marketing to learn about our marketing services.


What is PPC?

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What-Is-PPC- Fahrenheit-MarketingAbout Pay-Per-Click

Pay-per-click, also known as cost-per-click, is an online advertising model. It works like this: a business will put up an ad on a website. Every time a reader clicks on the ad, the business will get charged a set fee. Essentially, the business is getting advertising exposure to, but is only paying for every click through they get.

How does PPC work?

Most often, PPC is used as a method of search engine marketing. Businesses can get their ad displayed on search engines like Google by bidding on search keywords. For example, a lawn sprinkler company may want to bid on “below-ground lawn sprinklers” or something like that. This way a business’s advertisement will be targeted to their preferred audience.

So what keywords should I use?

Keywords are perhaps the most important part of PPC because they are what your ad-based web traffic comes from. Consumers won’t be able to see your ad if you don’t have the right keywords in place that represent your business. Here are a few tips on coming up with the right keywords:

  • Think about some lesser-known keywords that will represent your business well. Lesser-known or unpopular keywords will cost less but still buy you traffic from a unique niche of consumers. An example for the lawn sprinkler company would be “Texas drought solutions”.
  • Don’t get too weird with your keywords, though. You still want them to be relevant to your business and brand.
  • Don’t think that you’ll set your keywords once and be done with it. It’s very important to routinely review your keywords, adding new ones and removing poorly-performing ones.

 

Fahrenheit Marketing is a full-service web marketing agency in Austin, Texas. Contact us today for more information about our Austin PPC services.


Writing SEO-Friendly Web Content

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Fresh, relevant content is crucial in the SEO world. Without new content on your website, you will inevitably fall in the PageRank score that Google uses for its top search results pages. This is partially why having a well-maintained company blog works for many businesses. However, make sure whoever is charged with the responsibility of updating content understands what is SEO-friendly versus what is simply a waste of time.

Write for your audience

This seems obvious, but many writers are so focused on achieving SEO goals that they forget to write for their targeted readers. Think about what they want to read. This may mean you need to research your market’s background and interests. Some ways to monitor and research your market are by analyzing:

  • Social media
  • Magazine content
  • Common web topics
  • Other blogs within your industry
  • SEO content development strategies
    About 93 percent of online experiences begin with using a search engine.

    Keep your content genuine and real. Believe it or not, your readers can see through blogs that only exist in hopes of generating sales.

    Make it unique

    Come up with creative ways to deliver the readers’ desired content. How can you present information that others have likely, at some point or another, discussed? Maybe this means including videos or images in your content, or maybe the information can be displayed in a linked slideshow.

    Writing for the Web

    Writing for the Web is different than you may be used to. Scanning for news and blogs means searching for the headlines and brief clips that catch our eye. Great articles and blog posts too often get passed over because the titles are bold and attention-grabbing.

    Additionally, people like reading content that isn’t overwhelmingly text-heavy. Keeping your content simple means separating content into manageable paragraphs and using bullet points and images whenever possible. Additionally, keep it to a relatively brief length. Save the novels for high school English class.

    Use appropriate keywords

    SEO is reliant off of key search terms in your content that will point to your site. Picking a few key terms is more beneficial than too many, because your content will focus on these keywords and you will likely produce more quality in-depth content. Carefully weaving these keywords into your posts is part of the trick; don’t overuse them to where they no longer flow with your article. This is called keyword stuffing and is frowned upon by the Google algorithm for SEO rankings.

    Avoid competitive keywords

    There are tons of keywords that are considered competitive. While they have a high search volume, your content will take a back seat on page 11 or 26 due to the competition for these words. You are better off using keywords with a lower search volume, because you would rather be at the front of search engine page results for less searched keywords than lost in page results that few people will actually look through.