As a passionate marketer, I am always looking for new behavior insights through analytics, surveys or reading recent studies released by research companies or universities. My goal as a marketer is to create relationships and memorable experiences. As I sat down to ponder what will be an effective tool for me to use this year in my profession I discovered a myriad of articles—all of which highlight and “predict” 2016 year of marketing trends.
When it comes to boosting leads and sales, your website is one of your best resources. There are numerous studies and statistics showing just how much your website influences your level of leads and sales. If you’re currently having trouble implementing new strategies, you’re in luck because there are numerous options available for your aid. However, implementing strategies take time and if you are in a time-crunch, it’s just best to focus on the most effective ones. To help you boost sales and leads for your own site, below are the top best tips to get you started.
The many celebrations, holiday television ads and store window displays over the years have become the basis of the American Thanksgiving traditions. Marketing fuels the impulse purchases we make and the activities we engage in as we prepare for our annual celebration of gratitude. Developing a marketing plan is just like planning an extravagant Thanksgiving dinner. Each step is crucial in presenting the perfect Thanksgiving Day celebration, or marketing campaign.
Daily, new words are introduced to the “online language” to describe some aspect of the ever-evolving digital world. Words that didn’t exist twenty years ago are now recognizable to a large portion of the world’s population. Words like “selfie” and “hashtag” are prevalent in both our online and offline worlds. Nowadays, even children are participating in this lingual evolution.
Similarly, the online marketing world possesses its own slang terms. Nearly every professional involved in this field has heard of an SEO Keyword, one of the most vital components in online marketing success. But what does this term stand for, and why is it so critical? More importantly, why should you care about SEO keywords?
To create an effective brand for a company, there is a long process that includes extensive research and design. The brand should truly express the purpose of your service or product and how it influences the consumer. The logo is one of the main aspects of the branding process but should not be the only defining factor of the brand.
We asked the Fahrenheit Marketing designers about the meaning of a logo in terms of its relationship with the brand and they gave us some insight that is sure to enhance any company’s branding philosophy.