Fahrenheit Profiles: Brian Yom

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Fahrenheit Marketing in Design

Up next in our Fahrenheit Profiles series: Brian Yom.

Every delicious Fahrenheit Marketing website on our portfolio page was overseen by Brian Yom, Fahrenheit’s Creative Director. On top of making website designs that constantly wow our clients, Brian also has a unique story of how he came to America and ended up at Fahrenheit marketing.

Brian was born in Athens, GA and lived there for six years before his Korean parents decided to move back to Korea. As he grew up, he loved to meander around art shops, and enter his drawings into children’s art competitions. Then in high school he drew cartoons for fun.

But when it came time to decide his college major, Brian initially wasn’t interested in art, but instead wanted to be a scientist like his father.

Brian thought of going into engineering, but eventually realized that he had a heart for creating things, not being a scientist. He chose to study multi-media design because at first he wanted to make movies. After learning more about website design, however, he couldn’t resist its creative potential.

“I love to create things from scratch. It’s also neat how all of my work is one small part of online marketing,” Brian said.

Once he graduated college, Brian joined the Korean military for two years. After he left the service five years ago, he headed back to America to continue his life in the states.

Brian has since worked for some large companies as a web designer, but where his passion lies is working at smaller companies like Fahrenheit Marketing. At the bigger companies he was forced to specialize in one area but at Fahrenheit he is involved in many aspects of design and marketing.

But Brian’s work doesn’t stop at 6 p.m. when he leaves Fahrenheit. He’s also studying his MBA at UT so he can apply business theory to his web designs and improve his English.

It isn’t easy though. Sometimes when people don’t understand his English or reading his textbooks gets too hard, he just wants to move back to Korea. But he said he knows God has given him the strength to keep going and endure the challenge.

In the midst of work and studying, Brian is also preparing for his wedding day on August 25th in Korea to his Korean fiancé, who he met three years ago at their Austin church. Check out their wedding invitation he designed here.

He said he looks forward to, “being good role models of a husband and wife and spreading God’s love as a couple wherever we go more than we could have apart.”

If you are ever in the office, stop by Brian’s desk to peek at his creative mind at work. He is always ready to give you a warm smile, even in the midst of his stressful schedule. Check out his work on our portfolio page and check back next month for the next entry in our Fahrenheit Profile series.


Fahrenheit Marketing Offers New A La Carte Public Relations for SEO Service

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Fahrenheit Marketing offers new service to help small businesses with their public relations and search engine optimization needs.

Austin web design firm, Fahrenheit Marketing, offers new SEO press release service

Austin, TX, July 24, 2012 —

Fahrenheit Marketing has started offering a new service, press releases for SEO. Fahrenheit will write and syndicate news releases for clients who don’t want to subscribe to Fahrenheit Marketing’s full-service model.

The idea for this service came when Fahrenheit started seeing big successes from SEO press releases for the clients on its roster.

By using PRWeb’s syndication system, Fahrenheit was building high-quality backlinks for clients at a record pace. The firm realized that other companies could use this service to complement their current search engine optimization efforts, and the service was born.

People who would like to use the service don’t have to sign up for any contracts or buy other, unwanted services.

“This idea came to us while we were witnessing the major successes our public relations strategy had toward SEO for our clients,” Fahrenheit Marketing CEO Ricardo Casas said. “With this service, people can see better search engine optimization results in less time. It was too good not to share.”

Fahrenheit Marketing has long thrived on growing its clients’ online presences through search engine optimization and conversion management. The firm started offering these news release distribution services as a logical next step to help meet clients’ needs, Casas said.

News releases raise the profile of an organization, allowing clients to read about a company’s successes online, and improve rankings. And it can do these things in a fraction of the time more traditional SEO tactics can, Casas said.

Fahrenheit will offer two levels of service for clients: a distribution-only service, where clients write and search engine optimize the news releases themselves, and a full-service, where clients provide information to the firm, which will then write, optimize for search and distribute the news. Clients who wish to purchase multiple news releases can receive the service at a discounted rate through Fahrenheit’s volume discount program.

The service starts at $299 for distribution and $500 for full-service writing, optimizing and syndicating of a company’s news releases.

About Fahrenheit Marketing

Fahrenheit Marketing is an Austin web design firm. Since 2008, it has provided a full range of marketing capabilities, from search engine optimization to call tracking and conversion management for a variety of clients.

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Fahrenheit Road Trip

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This past Monday, three members of the Fahrenheit team—Ricardo, Garrett and Julianne—took a trip over to Houston to meet with Dr. Louis Bosse of Greenspoint Dental and Dr. Lance Jue of A Beautiful Smile at Lake Pointe.

For Garrett, our account manager, it was his first time in Houston. Garrett was raised in North Carolina, lived for a couple years in Seoul, South Korea and just recently moved to Texas. He was brought onboard the Fahrenheit team only a few weeks ago and is making the rounds to meet all of Fahrenheit’s clients.

Our public relations guru Julianne is also new to Fahrenheit. Like Garrett, she is also taking time to meet face-to-face with our clients. Julianne is originally from Amarillo, Texas and graduated a year ago from UT with a degree in Public Relations.

According to Julianne, the day in Houston was enjoyable. She snapped some great photos of the dentists’ offices, talked at length with the dentists themselves and learned a lot about their practices. She also reported that they were able to take a peek inside the new med spa that Dr. Jue is building at A Beautiful Smile. Photos are forthcoming.

Though a good day, it was also a long day. There were countless traffic jams (welcome to Houston, Garrett!) and the drive back to Austin on Monday evening took longer than it should have. Apparently, Ricardo also refused to stop for lunch until 6PM, at which point, Julianne says, the meal could no longer be considered lunch.

Around 10PM the group arrived back at the Fahrenheit office where the rest of the team was busy working away, volunteering their free time to monitor social media channels, develop Dr. Rudy Izzard’s new site and redesign ALK’s logo. (Just kidding… but seriously, here’s a big round of applause for Ricardo, Julianne and Garrett for pulling a 14-hour day).

When we say we’re dedicated to customer satisfaction we mean it—even if that means driving to Houston. If you’re interested in seeing what the Fahrenheit team can do for your business, call our office or fill out our contact form online.


Google Glasses: Changing How We See Advertising

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Fahrenheit Marketing in Design

Google Glasses have been the talk of Tech Town for awhile. But in case you haven’t heard, the glasses have a microphone for voice commands, a speaker and camera that are controlled by a touchpad that lines the side of the device. Through this wearable computer, others can see what you see through streaming video and images.

The glasses are apparently lighter than some pairs of sunglasses, and the display sits above your line of vision so it doesn’t interfere with your daily life. That means you can take pictures and videos without having to step out of the moment–such as while wearing Google Glasses a mother can capture a special moment with her newborn son, instead of grabbing a camera and missing it.

Yet, even though this is an exciting development, many fear the privacy risks involved in a device like this, as discussed in Newsweek recently. Since these wearable computers can constantly be recording what is going on around them without anyone knowing they are being recorded.

This footage could be owned by Google and then governments and courts could want access to it. And of course advertisers will be all over analyzing what potential customers are watching.

Businesses might start having more bar-codes on their street signs, or their URLs pasted everywhere for wearable computer users to get more information. Businesses that aren’t on Google Maps or Google Plus pages will be missing out on the glasses picking up on them.  One day visual queries will pop up in analytics. Perhaps these glasses will display coupons or specials at different places of business.

But we have some time before seeing how this will really impact businesses. Select developers can pre-order Google Glasses for $1,500 and they will be available in early 2013, and then in 2014 they will be ready for the general public.

We at Fahrenheit are excited to see how this new technology will affect online advertising, and are ready to embrace how to use it to your business’ advantage.

What are your thoughts on Google Glasses? How do you think they will affect the way we do business?


Fahrenheit Marketing Adds Online Public Relations to its Service List

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Fahrenheit Marketing in Design

Austin-based web development firm, Fahrenheit Marketing, now offers public relations services to its clients.

Austin, Texas, July 10, 2012 —

Austin web development firm, Fahrenheit Marketing, now offers full-service online public relations to its clients.

Though the firm has worked with one form or another of public relations since its founding in 2008, recent online trends helped the organization to fully embrace PR as a way to help clients provide more relevant and readily available information to their clients.

Ricardo Casas, the CEO of Fahrenheit Marketing, said he hopes that offering this new service will afford the company the opportunity to jump on the fast track of content and media delivery.

“Public relations, in our way of seeing it, is an open invitation to the community around us and our clients to bring them from the outside in, providing them with clear insight about what we do, how we do it and who we are doing it for,” Casas said. “Solid public relations fosters community around brands and that is what we seek to offer our clients.”

Since it was founded, Fahrenheit Marketing has been aggressive in its pursuits of sustainable brand-building strategies, and its new dedicated PR department is an extension of those strategies.

The new service will create long-term value for client’s brands, increase opportunities for conversion and educate the public on each one of Fahrenheit Marketing’s client’s initiatives.

About Fahrenheit Marketing

Fahrenheit Marketing is a web development firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities, from search engine optimization to call tracking and conversion management for a variety of clients.

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