Fahrenheit Marketing Adds Online Public Relations to its Service List

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Austin-based web development firm, Fahrenheit Marketing, now offers public relations services to its clients.

Austin, Texas, July 10, 2012 —

Austin web development firm, Fahrenheit Marketing, now offers full-service online public relations to its clients.

Though the firm has worked with one form or another of public relations since its founding in 2008, recent online trends helped the organization to fully embrace PR as a way to help clients provide more relevant and readily available information to their clients.

Ricardo Casas, the CEO of Fahrenheit Marketing, said he hopes that offering this new service will afford the company the opportunity to jump on the fast track of content and media delivery.

“Public relations, in our way of seeing it, is an open invitation to the community around us and our clients to bring them from the outside in, providing them with clear insight about what we do, how we do it and who we are doing it for,” Casas said. “Solid public relations fosters community around brands and that is what we seek to offer our clients.”

Since it was founded, Fahrenheit Marketing has been aggressive in its pursuits of sustainable brand-building strategies, and its new dedicated PR department is an extension of those strategies.

The new service will create long-term value for client’s brands, increase opportunities for conversion and educate the public on each one of Fahrenheit Marketing’s client’s initiatives.

About Fahrenheit Marketing

Fahrenheit Marketing is a web development firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities, from search engine optimization to call tracking and conversion management for a variety of clients.

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The Brick Phone: Coming to a City Near You

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The 80s were truly spectacular years for American pop culture. Madonna was still the edgiest thing around. The Star Wars universe hadn’t been visited by Hayden Christenson or Jar Jar Binks. Milli Vanilli was still considered a legitimate musical group.

The 80s were also the decade of the brick mobile phone. The brick phone was one of the first major mobile devices available to consumers. It made prominent appearances in shows such as Saved by the Bell and movies like Wall Street before being replaced by smaller devices and eventually smartphones.

But the brick phone isn’t dead—not quite. New York designer Brad Helmick is trying to resurrect the brick phone via the 1980s Brick Phone project on Indiegogo.com.

However, Helmick’s “brick phone” isn’t really a phone at all. It won’t be able to make or receive calls on its own but functions more like a stylish Bluetooth device that connects to your Android or iPhone. The brick phone will charge via a mini USB and gets up to 10 hours of battery life.

So what’s the appeal of the new brick phone?  Nostalgia mostly. And the desire to be more rad than the rest of your friends. Other than that it’s a bulky hunk of plastic that most people were glad to get rid of 20 years ago.

The brick phone isn’t the first bit of old technology to be resurrected for style purposes. Cassette tapes are coming back into vogue for a retro music experience. And a number of new musical groups have released 45s of their albums alongside iTunes recordings and CDs. At the same time, however, no one is really bothering to reboot Macintosh Pluses or floppy disk drives. Some things, it seems, are better left to the past.

If you’re curious about the new brick phone, or would like a brick phone of your own, you can find Helmick’s project on Indiegogo.com. If he receives enough funding he promises to ship out brick phones to anyone who donates $45 or more.

Here at Fahrenheit Marketing, we don’t plan on ordering any brick phones in the near future. At the same time, we can’t help but admire Helmick’s very original idea and can’t wait for brick phones to start popping up on the streets of Austin. In the meantime, we’ll keep developing stellar apps for the smart phones of our own decade. If you’d like to learn more about our mobile app development, contact Fahrenheit Marketing today.


Women’s Power over Men even in Social Media

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Women have influence over men, and are not as easily swayed by marketing, a new survey suggests. The research was published in the journal Science and tracked the use of a Facebook application.

Women sent friends the notification that they had used the Facebook movie-rating app, and about 1 ½ times more of their male friends acted on the information than their female friends. The study showed overall that:

  • Women exert 46% more influence over men than over other women
  • Women are 12% less susceptible to influence than men
  • Men are 49% more influential than women

Other influence factors were relationship status and age. Those whose relationship status showed as “single” or “married” are more than twice as influential among friends compared to those whose status is “in a relationship” or “it’s complicated.”

As far as age, it seems people still believe with age comes wisdom: those who are older than 31 are 51% more likely to influence friends than those who are younger than 18.

This study will not only help companies improve targeted Facebook marketing, but can also help them analyze other marketing campaigns.

In a Bloomberg Businessweek article, Paolo Parigi, an assistant professor of sociology at Stanford University stated that if a company singles out a group of males they could expand the reach of a certain message they are broadcasting. But more research needs to be done, since having strong personal connections with Facebook friends was a key to referral sales.

So if you are a woman, especially single or married and above 31, you have power over what your male Facebook friends will go after. Use that power wisely.

When it comes to your place of business, this research could be helpful to your marketing campaigns. Fahrenheit Marketing will be doing our part to keep it in mind as we work to make your company number one.


Fahrenheit Profiles: Patrick

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If you’re familiar with Fahrenheit Marketing, you’ll know that every member of our team is devoted to pursuing online marketing excellence. But did you know that we do some pretty cool things outside the office as well?

This week’s blog post is the first post of a new Fahrenheit Profiles series we’ll be running that highlights the other side of Fahrenheit team members. At work we might be web developers, content writers, SEO gurus or graphic design wizards. But in our free time we’re musicians, Thai food aficionados, graduate students and Scrabble enthusiasts.

To kick off the series this week we’ll be taking a look at our own Patrick Coffey, programmer by day, rock star by night. During work hours, Patrick can usually be found at his desk hammering out code. If he’s not at his desk, however, Patrick’s probably somewhere around the office chatting about the twelve cups of coffee he used to drink daily, the proper method of skinning a squirrel or the 10 mile jog he plans to do after work while carrying a backpack.

Is he training for the military you ask?

No, that’s just the kind of stuff Patrick does. Another thing that Patrick does (but doesn’t talk about as much) is music. And we’re not just talking about plucking a guitar in his room. Patrick performs in front of live audiences and does studio work almost every week. His songs are on iTunes and he’s even got a website with some of his recordings.

Patrick began playing piano when he was five. He’s been writing his own music since he was twelve and picked up the guitar at age fourteen. That same year he began playing for his church. Two years after that, at age sixteen, Patrick began producing songs for Austin-area rapper Sanctify’d (Michael Ruiz).

Patrick met Ruiz in an unlikely place: the Department of Motor Vehicles. While waiting for their numbers to be called, Patrick and Ruiz talked about music, discovered a shared religious faith and agreed to work together on a few songs. Their single “Jesus On My Mind” is available online and features Patrick’s beats in the background with Ruiz’s lyrics laid on top.

Around the same time Patrick also started writing and recording his own songs. On his album “Come Back”, he both plays the piano and sings vocals. You can hear snippets from the album at patrickcoffeymusic.com.

Around the time that he released the album, he began touring around small churches in the Austin area, playing for both large and small crowds at worship events and concerts. Today, Patrick’s taking a bit of a break from music production but still plays music at his church nearly every Sunday. Since “Come Back” he’s picked up the bass guitar and is currently learning the drums.  Once he gets a bit more time on his hands, he plans to start writing a new album.

If you like Patrick’s work, check out Patrick Coffey on iTunes. And if you’re ever in the office and want to talk music (or running 10 miles with a backpack) feel free to interrupt him from his coding. He’s one of the friendliest and nicest people you’ll ever meet and he’d love to talk to you.

Make sure to check our blog next month when we highlight our content writer Sherri and her fantastic Thai foodie blog.


IOS 6, Retina Screens, and Siri in Spanish

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On Monday, Apple gave its much anticipated keynote address at the Apple Worldwide Developers Conference held in San Francisco. Among the new gadgets displayed during the address were iOS 6, a new MacBook Pro and a new maps application designed to challenge Google Maps.

In the wake of the disastrous initial public offering, Facebook is getting a big boost from Apple. The new iOS 6 software will be integrating Facebook into many of its functions. For instance, Facebook users will be able to update their statuses by simply talking into their iPhones. And the iTunes store will allow users to “Like” movies and apps.

The iOS 6 is also going to include a few upgrades for Apple’s voice-command application Siri. She’ll make her move to the iPad in the fall, and be able to launch applications and movies. Apparently, she’s also been studying up on her Mandarin, Spanish and Korean. Over the summer Apple expects her to be fluent and able to operate English-free.

While Facebook is sitting pretty on this go-round, one company not getting a warm-fuzzy feeling from the Apple announcements is Google. The new Apple mapping program will undoubtedly challenge Google’s stranglehold on the digital maps market. According to Apple officials, the maps application will come with traffic reports and turn-by-turn navigation. Though it has no direct revenue stream, the new Apple maps will suggest searches and links for products and services. Analysts believe this could move iPhone and iPad users away from Google search and ultimately hurt the search giant’s revenues.

But perhaps the most exciting news of the day was a new lineup of Mac computers. The revamed MacBook Air will be slimmer and sleeker than its predecessor, measuring only .68 inches wide and weighing only 2.38 pounds. It also boasts improvements in speed and memory and, at $999, will cost $100 less than earlier models.

The new MacBook Pros are getting even bigger upgrades, however. Buyers will have the option upgrading to five million pixel “Retina” displays that have been popular on the iPads. (By comparison, an HD TV has two million pixels.) The new MacBook Pros will be .71 inches thick and weigh 4.46 pounds. They will have faster processors, better graphics, more memory and USB 3 connectivity.

The starting price of the new MacBook Pros will be $1,399. Add a “Retina” display and you’re looking at $2,199.

Here at Fahrenheit we’re always trying to keep up with the latest web and mobile news. We’re excited to see the capabilities of the new iOS and can’t wait to launch Angry Birds by speaking Spanish into our iPads.

If you’re interested in creating a new mobile application or want to take an existing online application to the iPhone or iPad, contact Fahrenheit Marketing today and talk to a member of our team. We’d love to help get your project off the ground and into the hands of your users.