Why We Love Roots WordPress Theme

Fahrenheit Marketing
Fahrenheit Marketing in Design

Fahrenheit Marketing only hires the best of the best — that’s why Ben Word, the creator of the WordPress theme Roots, is one of our Web developers. We interviewed Ben to learn more about his popular Roots WordPress theme that our clients’ sites are based on. 

When did Roots come out?

Roots was released to the public and pushed to GitHub on March 28, 2011. I worked on it for a year and three months before the release.

Why should Web developers choose Roots over another theme?

Roots is constantly getting updated with both bug fixes and new features. The theme wrapper allows you to create themes with less code and makes your markup a lot easier to maintain. The included theme activation functionality allows you to activate Roots and immediately start theming, rather than spending time configuring some of your WordPress settings.

How did you come up with Roots?

Creating a WordPress theme from scratch can take a lot of time to implement your base markup and CSS. All of the starting themes out there didn’t fit my needs, so I decided to roll my own. It started out just based off HTML5 Boilerplate and the Blueprint CSS framework. After Twitter’s Bootstrap came out and ended up being a hit, it was made the default and only CSS framework included in Roots.

How many people have used Roots?

From what I know there’s about a dozen agencies that use Roots to start almost every project that they do. There’s about 500 users on the Roots Google Group that likely actively use the theme and there’s 2,500 people watching the repository on GitHub — but it’s hard to say how many people have created sites using Roots. Many people share new sites they’ve launched based on Roots on the Google Group and on Twitter, but I still randomly come across new sites every week that I’d never seen before that were created with Roots.

Why do you enjoy creating themes?

Before Roots it was kind of painful making themes because of how many times I’d have to copy/paste code and repeat myself from previous projects. But now that there’s a solid base with everything I need each time I start a new theme, it’s pretty easy and fun. Every theme I’ve done in the past year has been responsive, and it’s always fun to make everything work based off varying screen sizes. Using WordPress +Soil (how to) + Roots helps me rapidly create both basic and advanced sites that can do pretty much anything.

Are you thinking of creating any other themes?

I’ve got a lot of things on my to do list that are theme and plugin related, so hopefully you’ll see some new projects launched over the next few months.

To learn more about Fahrenheit Marketing’s Web and mobile development and how we can help your company, contact us today. 

Marketing Tool Profile: MailChimp

Fahrenheit Marketing
Fahrenheit Marketing in Design

At Fahrenheit Marketing we use many online marketing tools that help us get our clients the results they want. For example, when our clients want to use email marketing to contact their customers, we use MailChimp because it always gives us the results we need. 

Through MailChimp, we design email newsletters, send them out, share them on social networks and track our results. Email newsletters are another way to help our clients communicate with their customers and keep them connected to their businesses. Some of our favorite aspects of MailChimp are:

1. A/B Split Testing

We don’t just send out emails and hope they do their thing. We carefully try out different methods through A/B testing to determine what methods work best. For example, we can test what day of the week gets us better open rates, what time of day works best for each client’s content and what subject lines are most effective. After we setup a test, MailChimp runs it for us and sends us the results of which campaign worked the best so we can do it again.

2. Analytics

Once emails are sent, we use the reports feature to analyze the results. Through MailChimp’s interactive graphs we can tell how many emails were delivered, how many people opened them, what percentage clicked, and more. We also like the industry comparison feature that tells us how our campaigns are doing compared with competitors’ campaigns in our clients’ industries. This helps us see if what we are doing is effective or needs improvement.

3. Autoresponders

We like how autoresponders help readers feel special and as a result, improve their experience with our clients. Through events-based triggers, we can send out autoresponders to readers based on opens, clicks, purchases or any other trigger we choose. Then, the reader will get an email perhaps thanking them for making a recent appointment with our client, or sending them more information about links they commonly click on. 

We enjoy how email marketing helps us connect our clients with their customers in a personalized way and how we can convert those email clicks into dedicated fans. To learn more about how Fahrenheit Marketing can help your company, contact us today.

Austin Nonprofit in Need of New Website: Apply for FahrenGrant!

Fahrenheit Marketing
Fahrenheit Marketing in Design

We’re proud to announce the debut of the FahrenGrant, a grant for $50,000 worth of web design or app development for an Austin-based charity. At Fahrenheit Marketing, we want to design a high-quality, user-friendly website that turn clicks into support and awareness for your nonprofit.

Who Can Apply?

If you are a nonprofit of any kind — whether you help children, animals, promote the arts, conserve nature or more — feel free to apply. The only condition is that you are based in Austin, TX. 

How to Apply 

There are two simple steps to apply for FahrenGrant:

1. Link to our homepage 

To apply, just write a blog post on your website about why we should give you the grant, and put in a link to our home page.

2. Fill out the contact form

After you write a post and link to us, fill out the contact form on the FahrenGrant page to let us know where to find your link to us. 

How Do You Choose a Winner?

A winner will be picked by our staff based on:

  • applicant need
  • reach and focus of the applicant
  • and just how fun the project looks

The winner will be notified immediately after January 31, 2012. 

If you are an Austin-based nonprofit in need of a new website or you know one in need of one, apply for the FahrenGrant today. Once you apply, you are one step closer to a $50,000 website that draws in more donors, volunteers and support for your cause.

What is FahrenTrack?

Fahrenheit Marketing
Fahrenheit Marketing in Design

According to a 2010 survey, 82 percent of Americans own a cell phone. That phone is used for going online, texting, taking photos, playing games and more, but research also said the average cell phone user still makes and receives around five calls a day.

As those cell phone users call your business, you could miss out if you don’t have a call-tracking system to gather vital customer data before potential clients hang up. This is why we created FahrenTrack™: a unique call-tracking service that turns your business phone number into a revolutionary lead generation and customer insight platform.

How FahrenTrack Works 

Through cost-effective FahrenTrack, you can accurately manage your search bids and boost conversion rates. In order to track your multiple campaigns, we assign each campaign a unique number that’s immediately ready to use — and if you want to keep your old business number, number porting is also available. 

Once customers call, a detailed report on the caller is sent to your email, providing you with:

  • The caller’s name
  • Address
  • Phone number
  • Time of call
  • Length of the call
  • A recording of the conversation

Recently, after one of our clients reviewed his call data, he cut promotions that received few calls and renewed campaigns with higher call volumes. By analyzing FahrenTrack data, he was able to reduce his annual marketing budget from $300,000 to $80,000.

Plus, managers can listen to conversations to determine how well employees are converting customers and how they can improve their skills. 

FahrenTrack Rates

You never have to worry about going over your minutes with FahrenTrack. All FahrenTrack packages include unlimited minutes and no overage rates. You pay a flat, affordable, monthly rate for every telephone line you wish to track for all inbound calls to your business.

To save money and gain more clients, contact us today to learn more about how FahrenTrack can help your business grow.

iPad Toys Christmas Wish List

Fahrenheit Marketing
Fahrenheit Marketing in Design

The team at Fahrenheit Marketing is all about techie gadgets. Especially for iPads, since our Web Application Developers love making apps for them and other mobile devices. As Christmas approaches, the iPad related Tech Toys we found on Wired’s Wish List caught our eye. Here are some we wish Santa would drop under our trees.


iDJ Pro from Numark

Our music lovers started drooling when they saw the iDJ Pro from Numark. Its site describes it as, “a professional DJ controller that expands your iPad’s touch interface, seamlessly integrating with Algoriddim’sdjay app to form a completely new DJ experience.” It’s perfect if you don’t have much room for a full set-up, but still want to DJ your party.


Leather Link iPad Stand

Its nice to have a sleek and modern iPad, but what’s even nicer is to give it a vintage feel. We loved how unique the Leather Link iPad stand is compared to most plastic or metal stands. Its made by hand in a New York belting factory from domestic, vegetable-tanned bridle leather. The links can be adjusted to hold an iPad in place vertically or horizontally.


Double Robot

This would be fun to get for our office when we want to talk to our contractors who work remotely. Its site says its the most elegant way to get somewhere without flying there. Through the robot you can dock an iPad on it, and it uses the tablet’s camera and display to serve as your eyes. So you can go to lunch with your co-workers, go to a faraway meeting, and attend a family reunion, without ever leaving your house.

To learn more about Fahrenheit Marketing’s mobile app development, contact us today.