Google Glasses: Changing How We See Advertising

Fahrenheit Marketing
Fahrenheit Marketing in Design

Google Glasses have been the talk of Tech Town for awhile. But in case you haven’t heard, the glasses have a microphone for voice commands, a speaker and camera that are controlled by a touchpad that lines the side of the device. Through this wearable computer, others can see what you see through streaming video and images.

The glasses are apparently lighter than some pairs of sunglasses, and the display sits above your line of vision so it doesn’t interfere with your daily life. That means you can take pictures and videos without having to step out of the moment–such as while wearing Google Glasses a mother can capture a special moment with her newborn son, instead of grabbing a camera and missing it.

Yet, even though this is an exciting development, many fear the privacy risks involved in a device like this, as discussed in Newsweek recently. Since these wearable computers can constantly be recording what is going on around them without anyone knowing they are being recorded.

This footage could be owned by Google and then governments and courts could want access to it. And of course advertisers will be all over analyzing what potential customers are watching.

Businesses might start having more bar-codes on their street signs, or their URLs pasted everywhere for wearable computer users to get more information. Businesses that aren’t on Google Maps or Google Plus pages will be missing out on the glasses picking up on them.  One day visual queries will pop up in analytics. Perhaps these glasses will display coupons or specials at different places of business.

But we have some time before seeing how this will really impact businesses. Select developers can pre-order Google Glasses for $1,500 and they will be available in early 2013, and then in 2014 they will be ready for the general public.

We at Fahrenheit are excited to see how this new technology will affect online advertising, and are ready to embrace how to use it to your business’ advantage.

What are your thoughts on Google Glasses? How do you think they will affect the way we do business?


Fahrenheit Marketing Adds Online Public Relations to its Service List

Fahrenheit Marketing
Fahrenheit Marketing in Design

Austin-based web development firm, Fahrenheit Marketing, now offers public relations services to its clients.

Austin, Texas, July 10, 2012 —

Austin web development firm, Fahrenheit Marketing, now offers full-service online public relations to its clients.

Though the firm has worked with one form or another of public relations since its founding in 2008, recent online trends helped the organization to fully embrace PR as a way to help clients provide more relevant and readily available information to their clients.

Ricardo Casas, the CEO of Fahrenheit Marketing, said he hopes that offering this new service will afford the company the opportunity to jump on the fast track of content and media delivery.

“Public relations, in our way of seeing it, is an open invitation to the community around us and our clients to bring them from the outside in, providing them with clear insight about what we do, how we do it and who we are doing it for,” Casas said. “Solid public relations fosters community around brands and that is what we seek to offer our clients.”

Since it was founded, Fahrenheit Marketing has been aggressive in its pursuits of sustainable brand-building strategies, and its new dedicated PR department is an extension of those strategies.

The new service will create long-term value for client’s brands, increase opportunities for conversion and educate the public on each one of Fahrenheit Marketing’s client’s initiatives.

About Fahrenheit Marketing

Fahrenheit Marketing is a web development firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities, from search engine optimization to call tracking and conversion management for a variety of clients.

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The Brick Phone: Coming to a City Near You

Fahrenheit Marketing
Fahrenheit Marketing in Design

The 80s were truly spectacular years for American pop culture. Madonna was still the edgiest thing around. The Star Wars universe hadn’t been visited by Hayden Christenson or Jar Jar Binks. Milli Vanilli was still considered a legitimate musical group.

The 80s were also the decade of the brick mobile phone. The brick phone was one of the first major mobile devices available to consumers. It made prominent appearances in shows such as Saved by the Bell and movies like Wall Street before being replaced by smaller devices and eventually smartphones.

But the brick phone isn’t dead—not quite. New York designer Brad Helmick is trying to resurrect the brick phone via the 1980s Brick Phone project on Indiegogo.com.

However, Helmick’s “brick phone” isn’t really a phone at all. It won’t be able to make or receive calls on its own but functions more like a stylish Bluetooth device that connects to your Android or iPhone. The brick phone will charge via a mini USB and gets up to 10 hours of battery life.

So what’s the appeal of the new brick phone?  Nostalgia mostly. And the desire to be more rad than the rest of your friends. Other than that it’s a bulky hunk of plastic that most people were glad to get rid of 20 years ago.

The brick phone isn’t the first bit of old technology to be resurrected for style purposes. Cassette tapes are coming back into vogue for a retro music experience. And a number of new musical groups have released 45s of their albums alongside iTunes recordings and CDs. At the same time, however, no one is really bothering to reboot Macintosh Pluses or floppy disk drives. Some things, it seems, are better left to the past.

If you’re curious about the new brick phone, or would like a brick phone of your own, you can find Helmick’s project on Indiegogo.com. If he receives enough funding he promises to ship out brick phones to anyone who donates $45 or more.

Here at Fahrenheit Marketing, we don’t plan on ordering any brick phones in the near future. At the same time, we can’t help but admire Helmick’s very original idea and can’t wait for brick phones to start popping up on the streets of Austin. In the meantime, we’ll keep developing stellar apps for the smart phones of our own decade. If you’d like to learn more about our mobile app development, contact Fahrenheit Marketing today.


Women’s Power over Men even in Social Media

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Fahrenheit Marketing in Design

Women have influence over men, and are not as easily swayed by marketing, a new survey suggests. The research was published in the journal Science and tracked the use of a Facebook application.

Women sent friends the notification that they had used the Facebook movie-rating app, and about 1 ½ times more of their male friends acted on the information than their female friends. The study showed overall that:

  • Women exert 46% more influence over men than over other women
  • Women are 12% less susceptible to influence than men
  • Men are 49% more influential than women

Other influence factors were relationship status and age. Those whose relationship status showed as “single” or “married” are more than twice as influential among friends compared to those whose status is “in a relationship” or “it’s complicated.”

As far as age, it seems people still believe with age comes wisdom: those who are older than 31 are 51% more likely to influence friends than those who are younger than 18.

This study will not only help companies improve targeted Facebook marketing, but can also help them analyze other marketing campaigns.

In a Bloomberg Businessweek article, Paolo Parigi, an assistant professor of sociology at Stanford University stated that if a company singles out a group of males they could expand the reach of a certain message they are broadcasting. But more research needs to be done, since having strong personal connections with Facebook friends was a key to referral sales.

So if you are a woman, especially single or married and above 31, you have power over what your male Facebook friends will go after. Use that power wisely.

When it comes to your place of business, this research could be helpful to your marketing campaigns. Fahrenheit Marketing will be doing our part to keep it in mind as we work to make your company number one.


Fahrenheit Profiles: Patrick

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Fahrenheit Marketing in Design

If you’re familiar with Fahrenheit Marketing, you’ll know that every member of our team is devoted to pursuing online marketing excellence. But did you know that we do some pretty cool things outside the office as well?

This week’s blog post is the first post of a new Fahrenheit Profiles series we’ll be running that highlights the other side of Fahrenheit team members. At work we might be web developers, content writers, SEO gurus or graphic design wizards. But in our free time we’re musicians, Thai food aficionados, graduate students and Scrabble enthusiasts.

To kick off the series this week we’ll be taking a look at our own Patrick Coffey, programmer by day, rock star by night. During work hours, Patrick can usually be found at his desk hammering out code. If he’s not at his desk, however, Patrick’s probably somewhere around the office chatting about the twelve cups of coffee he used to drink daily, the proper method of skinning a squirrel or the 10 mile jog he plans to do after work while carrying a backpack.

Is he training for the military you ask?

No, that’s just the kind of stuff Patrick does. Another thing that Patrick does (but doesn’t talk about as much) is music. And we’re not just talking about plucking a guitar in his room. Patrick performs in front of live audiences and does studio work almost every week. His songs are on iTunes and he’s even got a website with some of his recordings.

Patrick began playing piano when he was five. He’s been writing his own music since he was twelve and picked up the guitar at age fourteen. That same year he began playing for his church. Two years after that, at age sixteen, Patrick began producing songs for Austin-area rapper Sanctify’d (Michael Ruiz).

Patrick met Ruiz in an unlikely place: the Department of Motor Vehicles. While waiting for their numbers to be called, Patrick and Ruiz talked about music, discovered a shared religious faith and agreed to work together on a few songs. Their single “Jesus On My Mind” is available online and features Patrick’s beats in the background with Ruiz’s lyrics laid on top.

Around the same time Patrick also started writing and recording his own songs. On his album “Come Back”, he both plays the piano and sings vocals. You can hear snippets from the album at patrickcoffeymusic.com.

Around the time that he released the album, he began touring around small churches in the Austin area, playing for both large and small crowds at worship events and concerts. Today, Patrick’s taking a bit of a break from music production but still plays music at his church nearly every Sunday. Since “Come Back” he’s picked up the bass guitar and is currently learning the drums.  Once he gets a bit more time on his hands, he plans to start writing a new album.

If you like Patrick’s work, check out Patrick Coffey on iTunes. And if you’re ever in the office and want to talk music (or running 10 miles with a backpack) feel free to interrupt him from his coding. He’s one of the friendliest and nicest people you’ll ever meet and he’d love to talk to you.

Make sure to check our blog next month when we highlight our content writer Sherri and her fantastic Thai foodie blog.