Fahrenheit Profiles: Patrick

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Fahrenheit Marketing in Design

If you’re familiar with Fahrenheit Marketing, you’ll know that every member of our team is devoted to pursuing online marketing excellence. But did you know that we do some pretty cool things outside the office as well?

This week’s blog post is the first post of a new Fahrenheit Profiles series we’ll be running that highlights the other side of Fahrenheit team members. At work we might be web developers, content writers, SEO gurus or graphic design wizards. But in our free time we’re musicians, Thai food aficionados, graduate students and Scrabble enthusiasts.

To kick off the series this week we’ll be taking a look at our own Patrick Coffey, programmer by day, rock star by night. During work hours, Patrick can usually be found at his desk hammering out code. If he’s not at his desk, however, Patrick’s probably somewhere around the office chatting about the twelve cups of coffee he used to drink daily, the proper method of skinning a squirrel or the 10 mile jog he plans to do after work while carrying a backpack.

Is he training for the military you ask?

No, that’s just the kind of stuff Patrick does. Another thing that Patrick does (but doesn’t talk about as much) is music. And we’re not just talking about plucking a guitar in his room. Patrick performs in front of live audiences and does studio work almost every week. His songs are on iTunes and he’s even got a website with some of his recordings.

Patrick began playing piano when he was five. He’s been writing his own music since he was twelve and picked up the guitar at age fourteen. That same year he began playing for his church. Two years after that, at age sixteen, Patrick began producing songs for Austin-area rapper Sanctify’d (Michael Ruiz).

Patrick met Ruiz in an unlikely place: the Department of Motor Vehicles. While waiting for their numbers to be called, Patrick and Ruiz talked about music, discovered a shared religious faith and agreed to work together on a few songs. Their single “Jesus On My Mind” is available online and features Patrick’s beats in the background with Ruiz’s lyrics laid on top.

Around the same time Patrick also started writing and recording his own songs. On his album “Come Back”, he both plays the piano and sings vocals. You can hear snippets from the album at patrickcoffeymusic.com.

Around the time that he released the album, he began touring around small churches in the Austin area, playing for both large and small crowds at worship events and concerts. Today, Patrick’s taking a bit of a break from music production but still plays music at his church nearly every Sunday. Since “Come Back” he’s picked up the bass guitar and is currently learning the drums.  Once he gets a bit more time on his hands, he plans to start writing a new album.

If you like Patrick’s work, check out Patrick Coffey on iTunes. And if you’re ever in the office and want to talk music (or running 10 miles with a backpack) feel free to interrupt him from his coding. He’s one of the friendliest and nicest people you’ll ever meet and he’d love to talk to you.

Make sure to check our blog next month when we highlight our content writer Sherri and her fantastic Thai foodie blog.


IOS 6, Retina Screens, and Siri in Spanish

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Fahrenheit Marketing in Design

On Monday, Apple gave its much anticipated keynote address at the Apple Worldwide Developers Conference held in San Francisco. Among the new gadgets displayed during the address were iOS 6, a new MacBook Pro and a new maps application designed to challenge Google Maps.

In the wake of the disastrous initial public offering, Facebook is getting a big boost from Apple. The new iOS 6 software will be integrating Facebook into many of its functions. For instance, Facebook users will be able to update their statuses by simply talking into their iPhones. And the iTunes store will allow users to “Like” movies and apps.

The iOS 6 is also going to include a few upgrades for Apple’s voice-command application Siri. She’ll make her move to the iPad in the fall, and be able to launch applications and movies. Apparently, she’s also been studying up on her Mandarin, Spanish and Korean. Over the summer Apple expects her to be fluent and able to operate English-free.

While Facebook is sitting pretty on this go-round, one company not getting a warm-fuzzy feeling from the Apple announcements is Google. The new Apple mapping program will undoubtedly challenge Google’s stranglehold on the digital maps market. According to Apple officials, the maps application will come with traffic reports and turn-by-turn navigation. Though it has no direct revenue stream, the new Apple maps will suggest searches and links for products and services. Analysts believe this could move iPhone and iPad users away from Google search and ultimately hurt the search giant’s revenues.

But perhaps the most exciting news of the day was a new lineup of Mac computers. The revamed MacBook Air will be slimmer and sleeker than its predecessor, measuring only .68 inches wide and weighing only 2.38 pounds. It also boasts improvements in speed and memory and, at $999, will cost $100 less than earlier models.

The new MacBook Pros are getting even bigger upgrades, however. Buyers will have the option upgrading to five million pixel “Retina” displays that have been popular on the iPads. (By comparison, an HD TV has two million pixels.) The new MacBook Pros will be .71 inches thick and weigh 4.46 pounds. They will have faster processors, better graphics, more memory and USB 3 connectivity.

The starting price of the new MacBook Pros will be $1,399. Add a “Retina” display and you’re looking at $2,199.

Here at Fahrenheit we’re always trying to keep up with the latest web and mobile news. We’re excited to see the capabilities of the new iOS and can’t wait to launch Angry Birds by speaking Spanish into our iPads.

If you’re interested in creating a new mobile application or want to take an existing online application to the iPhone or iPad, contact Fahrenheit Marketing today and talk to a member of our team. We’d love to help get your project off the ground and into the hands of your users.


Foursquare Releases Revamped App

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Fahrenheit Marketing in Design

When Foursquare began two years ago the mobile app that shows where users are hanging out and who they are with quickly moved to the top of the social media scene and even Facebook and Yahoo wanted to buy it, according to a recent NY Times article.

But now things have slowed down. The NY Times article stated that the number of active Foursquare users grew 750 percent in the year that ended in April 2011, but this year they only grew 135 percent. Foursquare decided it had to make some changes.

Today Foursquare released a completely revitalized mobile app for iOS and Android. It features a photo-centric news feed, a newly designed Check-In button, vibrant profile pages, but the biggest enhancement is the Explore tab that pulls data from every Foursquare user in real-time to create relevant recommendations.

Dennis Crowley, the chief executive and one of Foursquare’s founders, stated that since 2009, the company has collected more than two billion pieces of data about where its 20 million users enjoy visiting and when they go places. They used this data to update their Explore option.

If you tap the Explore tab at lunch, it will show you what sandwich spots you might like based on your previous check-ins, or what bars are popular if it’s late at night. Explore analyzes data based on your check-in history, deals in the area and where your Foursquare friends have been.

The app modifies its results depending on the users and their location. For those visiting a new city it will show the most popular tourist spots. If you are a local in that same city, it would show you hidden gems you might not have explored yet.

It also features a new “Like” (hearts) option. Since checking in somewhere doesn’t mean you like a place, you can show your love through giving the location a heart, or not.

The new Foursquare app is now available in the App Store and Google Play Store.


Fahrenheit Marketing Provides Interactive Advertising Capabilities to Knowbility, Wins Award

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Fahrenheit Marketing in Design

Fahrenheit Marketing partners with accessibility non-profit Knowbility to provide interactive advertising services to the organization.

Austin, Texas, July 06, 2012 —

Fahrenheit Marketing, an Austin web design firm, has created a strategic partnership deal with Knowbility, a non-profit whose mission is to improve the availability of accessible information technology, to provide interactive advertising services to serve the organization’s goals.

Knowbility was seeking a partner that could assist it with advanced skills in interactive advertising to further spread their reach and after Fahrenheit volunteered to provide consulting services at one of Knowbility’s programs, the principles of both companies decided that Fahrenheit could fill in a gap that would assist Knowbility in being more effective in its interactive advertising.

The partnership has been successful so far because Fahrenheit Marketing is a firm that capitalizes on information, which matches up well with Knowbility’s mission, to spread information through accessibility.

Knowbility recently presented Fahrenheit Marketingwith a second place solution award at the Accessibility Internet Rally (AIR). Fahrenheit Marketing’s solution was chosen from entries from Knowbility’s 12 strategic partners.

This partnership serves to further Fahrenheit Marketing’s commitment to accessible websites and the free flow of information on the Internet, Fahrenheit Marketing CEO Ricardo Casas said.

“Knowbility’s cause invariably affects the way we build our own sites, as we seek to include as broad an audience as possible so that we can effectively convey the message of each one of our clients to their own target demographics,” Casas said. “Helping Knowbility in various consulting efforts is a commitment that will indirectly further Fahrenheit’s cause of providing relevant information to groups in various layers of our society.”

About Fahrenheit Marketing

Fahrenheit Marketing is an Internet marketing firm in Austin, Texas. Since 2008, it has provided a full range of marketing capabilities, from search engine optimization to call tracking and conversion management for a variety of clients.

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Privacy, Personalization and Duck Duck Go

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Fahrenheit Marketing in Design

Recently there’s been a lot of discussion about Google’s privacy standards and the personalization of search results. In a nutshell, whenever you search for something on Google, that information is stored on Google’s servers. Google uses this information to then deliver you targeted advertisements.

Google also uses this information to personalize your search results. The verdict is still out on personalization. Proponents say that it makes the internet more efficient. They say it allows users to find and access relevant information without wading through a bunch of unhelpful search results. On the other side, opponents of personalization claim that it creates a “filter bubble” around internet users and keeps them from encountering conflicting or unpopular opinions.

Take, for instance, the search term “liberal.” If I were a left-leaning user and frequented sites such as MoveOn.org, the search term “liberal” would probably provide me with a list of liberal-leaning sites. If I were a right-leaning user, however, the same search term would probably generate a list of conservative sites offering anti-liberal views. Either way, I haven’t escaped my own bias or encountered ideas from the other side. If I’m a liberal I get liberal sites. And if I’m a conservative I get conservative sites.

One of the newly “hatched” search engines working to combat search personalization and data collection is Duck Duck Go. Silly name right? Don’t be fooled, Duck Duck Go is up to some serious business.

Duck Duck Go is a search engine just like Google, Yahoo or Bing except that it doesn’t collect any information about your searches or about you. Unlike Google, Duck Duck Go doesn’t store any of your searches or clicks on its servers. Every Duck Duck Go user gets the same results unless they filter the material themselves. So if you type in “liberal” on a liberal’s Mac and do the same thing on a conservative’s PC, you get the same result.

Recently, Duck Duck Go has been gaining in popularity. In March 2011, the engine was receiving fewer than 200,000 visitors per month. By February 2012, it was getting one million visits per day.

Duck Duck Go isn’t perfect yet. For instance, if you’re trying to do an image search you’ll still have to use Google. Looking for news? You’re still using GoogleNews as well. But for those concerned about maintaining their web anonymity or breaking their “filter bubble,” Duck Duck Go may be something to consider for general searches.