Google: No we did not kill a donkey in Botswana

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After fending off an anti-competition investigation by the Federal Trade Commission, Google might’ve thought it was in the clear. But for a company this big and with this many customers, controversy is never far away.

Internet users and news media have accused the company of killing an innocent donkey in the Kweneng region of Botswana. Their evidence? A snap shot from Street View in which the donkey appears to be laying prostrate in the road after being hit by a Street View vehicle.

Google was quick to respond to the outrage with a blog post.

“Because of the way our 360-degree imagery is put together it looked to some that our car had been involved in an unseemly hit and run, leaving the humble beast stranded in the road.”

The donkey, says Google, was taking a “dust bath” when the car rumbled up and moved to the side of the road as the car passed. Further images, such as the one to the right, support their claim and show the donkey standing up apparently unscathed.

“I am pleased to confirm that the donkey is alive and well,” wrote Kei Kawai, group project manager of Google maps and author of the post.

Though Google’s competitors say the search giant has many sins on its hands, killing a donkey in Botswana is apparently not one of them.


The Difference Between an SEO Shop and a Marketing Agency

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Unlike search engine optimization companies that only offer SEO, Fahrenheit Marketing offers our clients website design, mobile and web app development, public relations, SEO services, content development and more. Our broad range of online marketing services helps us not only get our clients high rankings in search engines, but also convert our clients’ clicks into customers. Take our case study of The Law Offices of W.T. Johnson for an example.

The client’s website was ranking well, but its conversions had flatlined. Learn as our Web designer, SEO specialist and CEO share how our site redesign transformed not only its website, but also its conversions — something SEO companies just don’t have the capabilities to do.

Brian Y., Fahrenheit Web Designer

How did you come up with W.T. Johnson’s new website design?

The previous W.T. Johnson site was very formal with a white and blue color theme. It was what the client wanted, but the site didn’t convert well.

The Difference Between a Marketing Agency and an SEO Shop

So, we tried to come up with a site that had an opposite look. That is why we chose the darker colors, and we tested out a more futuristic menu bar. Since the logo has circles in it, I tried to make a curvy shape for the menu. The other new graphic elements are all related to those two ideas.

The Difference Between an SEO Shop and a Marketing Agency

 

Zane, SEO Specialist

What has been the impact of the redesign?

The redesign has markedly helped the client’s user experience:

  • The client’s page views have increased by 71 percent
  • Their pages per visit has increased by 84 percent
  • Their average visit duration has increased by 247 percent and
  • Their bounce rate has dropped by 12 percent

Why did Fahrenheit choose to redesign the site even though it was ranking well?

Sometimes, SEO alone isn’t enough. The client already had good rankings for targeted keywords and enjoyed a large amount of visitors. Oftentimes, it’s more strategic to increase the conversion rate of a site rather than focusing solely on increasing the number of qualified unique visitors.

That’s the benefit of working with a full-service online marketing agency, rather than an SEO firm. We were able to design, stage and launch a complete redesign in under 48 hours. If you luck out and hire a good SEO firm, you might get the traffic you need. However, you might also be stuck scratching your head at why your phone isn’t ringing. A full-service online marketing firm will be able to offer you conversion management guidance and implementation.

Ricardo Casas, Fahrenheit Marketing CEO

What does the client think of the redesign?

The client loves the new design. Especially since the client is on retainer, the redesign didn’t cost them anything. As long as a client remains with us, we will design and redesign the site for continual conversion improvement at no additional cost to the client.

Anything else you would like to add on what makes Fahrenheit Marketing unique from SEO firms?

As a marketing agency, our commitment to our client goes much beyond ranking. We need to know who our audience is and what causes them to choose one thing over the other. This is only possible by analyzing data and testing until we find the silver bullet. Even then, it only lasts for so long because people change and so must our strategies.

Ranking is where SEO firms stop. Our goal is to create visibility through outstanding ranking as well as conversions. We do this by offering a user experience that connects with each individual user, improving our chances of turning casual visitors into paying clients. We believe that this truly sets us apart from what some consider our competitors.

Fahrenheit is NOT a search engine optimization shop. We’re a marketing agency that uses search engine optimization as a means to an end.

To learn more about how Fahrenheit Marketing can help you rank well and convert customers, contact us today.


Facebook Launches New Search Function

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The little white search bar on the top of your Facebook page is finally getting an upgrade. Long dismissed as a feature with limited capabilities, the Facebook search bar just got a whole lot better and could be changing how we use the Internet.

Facebook’s “Graph Search” isn’t like your typical Google or Bing search. Instead of matching up keywords with sources containing those keywords, you’ll instead search combinations of phrases such as “my friends who live in Austin and like SEO” and the results will include people, places, photos or other content that’s been shared on Facebook.

So does this mean that people will be able to search things I’ve kept private?

No. According to Facebook, Graph Search will respect your current privacy settings. So if you’ve taken 110 photos of your cat (and who hasn’t, right?) and posted them in a private album, a stranger searching “photos of cats” won’t be able to see Snuffles in his scandalous Halloween outfit.

For those of us interested in SEO, Graph Search opens up a whole new realm of possibilities about how people will locate websites and business online. Instead of using Google, Facebook users may turn to Graph Search and type in “dentists liked by my friends from Austin.” This means that keeping Facebook pages up-to-date, engaging with fans and sharing business information such as location and industry on Facebook will become more important than ever.

Graph Search beta begins today and is only available for a limited number of English language Facebook users. If you’re interested in checking it out, sign up for the Waiting List at https://www.facebook.com/about/graphsearch.

To learn more about Facebook business pages and the Austin social media marketing strategies here at Fahrenheit Marketing, give us a call today.


What Do Google Analytics Terms Mean?

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If you are just starting to use Google Analytics, you may feel overwhelmed with the stats, graphs, data and new terms that pop up before you. To help ease you into Google Analytics, here are some key terms to know to make the most of your analytics:

Bounce rate

If you are looking at your bounce rate and it’s above 70 percent, you need to make some changes. A bounce is when someone looks at a page on your site and quickly “bounces” away. Ideally you want to have your bounce rate between 35 and 55 percent. If you have a high bounce rate, it might mean that your title tags and meta descriptions aren’t communicating your content well. Make sure your content is relevant to your keywords.

Engagement

The engagement report lets you know how much time people spend on your site and how many pages they view. The visit length is tracked by counting the time between page views. The pages you want your readers to engage with depends on your type of company. If you are a law firm, you might want the visitor to view a specific lawsuit page, and end up on the contact page. If you are selling a product, you would want the visitor to find a product and purchase it with ease.

Conversions

Through Google Analytics, you can create customized goals of what you would like your visitors to do before they leave your site. Once the visitor completes one of your goals, you have a conversion. Your goals might be for the visitor to fill out a contact form or purchase an item. The purpose of your site is not to just be clicked on, but to have as many of your goals met, or conversions, as possible. 

Page Views

To help you determine which of your pages are the most popular, it is helpful to look at your page views. Page views are the number of times a viewer lands on each page of your website. Page views don’t count the number visitors, but how many times one visitor might go back to a page, or reload it. 

Unique Page Views

Unique page views is different from page views in that it’s more specific. It helps you know how many people saw a specific page, instead of how many times that page was viewed. In your analytics, if the same user looks at the same page four times it will be counted as four page views, but one unique page view. 

We hope this helped clear up any Google Analytics confusion. To learn more about Fahrenheit Marketing and how we transform clicks into conversions, contact us today. 


Fahrenheit’s Online Marketing News Roundup

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The 10 articles in this week’s online marketing news roundup remind us where online marketing is headed in 2013 and what we left behind in 2012. Here’s what we’ve been chatting about in the office this week:

1. How to be a Spammer in 20 Simple Steps

This article highlights the many ways that people spam and annoy others through social media, blogging, email marketing and SEO. It made us laugh as it brought to mind all the familiar ways we see spam used everyday.

2. Why You Need a Seriously Fast Website

Copyblogger shared how site speed impacts how long users stay on your site and even your page ranking. You can learn what slows down sites and discover tools to speed up your site.

3. Four Steps to Exciting Content Marketing in a Boring Industry

Some may think since their industry is typically considered boring, it’s impossible to write content for it. But this case study shows how a business insurance company used content marketing to transform its content from dull and confusing to engaging and helpful.

4. Infinite Scrolling: Pros and Cons

Infinite scrolling is growing in popularity. But in the years to come will it become a worst practice or one of the best?

5. Five New Content Types to Try in 2013

Do you need to try a new content tool? Social Media Today highlights why using infographics, videos, problem-solving, analysis and Prezi are great content types to try out this year.

6. Five Inbound Lead Generation Lessons in Building Trust with Your Website

You need more than an amazing free trial to gain conversions. This article shares how you must build trust with visitors through client testimonials, successful case studies and white papers that show your expert knowledge.

7. Creative Forecast: How Marketing Will Change in 2013

In part one of a two-part series, creative professionals discuss how mobile technology and social changes will affect marketing and how online marketing agencies need to focus on creativity in 2013.

8. Six SEO Content Tips You May Have Missed

If you have good content, but aren’t at the top of search engines, you might need to work on SEO. This article discusses SEO tips like using full names when discussing famous people and relational linking to help bring you to the top.

9. Evolving Your SEO: Moving Toward a Content Marketing Approach

SEO has changed so much since it first began, and this article helps you understand how to transition toward a more integrated content marketing strategy.

10. Five Fun Ways to Travel Back in Time With Your Social Data

It’s fun to think about the past and how things have changed. This article shares how you can relive your past using the social data provided by Timeshop, Everyday.me, Foursquare, Memolane and Vizify.

To learn more about Fahrenheit Marketing and how we can use our expert knowledge to help your company, contact us today.