Part 2: The Guide to How Fahrenheit Builds a Website

Fahrenheit Marketing
Fahrenheit Marketing in Design

We hope you enjoyed our previous installment on the first steps we take to create websites that turn clicks into customers. In part two, you will hear from our talented Web designers, content writers and Web developers and their roles in website creation.

Create the web design.
Brian Y., Web Designer

For our clients, we can do web design, graphic design, multimedia design and GUI design. Deciding what style of design to create for each client all starts with whatever the client has in mind.

  • If they want to keep the old branding, I will stick to those colors and overall design theme.
  • However, if they want a brand new site, I will research what other competitors have done and determine how we can do it better.
  • Then I will check out other design books or design related materials and start drafting. It usually takes around one to two days to come up with one or two homepage comps.

What I enjoy about website design is when the final product makes the client happy. When they say that they like what they see, that’s my favorite moment.  

Write content.
Sherri, Content Developer

After we hear from Garrett and Zane about what the client wants their content to focus on, our content developers are each assigned content pages to write.

  • We do intense research on our client’s products.
  • Then we write our content in a way that is informative and compelling to the reader.
  • After writing drafts, we send them to other writers to be proofed.
  • The client then reads over them to make sure the information is accurate and what they want.
  • Once they approve it, we load the content onto the site’s pages.

I enjoy how Fahrenheit writers don’t stuff our content with keywords, but instead write solid content that uses keywords when it makes sense to use them. This kind of content writing helps our clients show up on search engines while developing a connection with their customers.

Develop the site.
Patrick, Web Developer

Depending on the type of project, our team of Web developers will choose a content management system or framework to use, and proceed to develop the site’s theme/functionality.

  • If the site is simple, usually one person will code the theme, and get everything ready to be filled with content.
  • However, if the site is more complex and requires more advanced features to be built, a few people might work on the project as a team to make sure that the Web app is engineered/programmed in the most intuitive, stable and manageable way possible.

In every part of the Web development process, unique challenges often arise, and those are always the fun moments, when you have to think of something new, or write a unique code you never tried out before.

If you have any questions about our website process, or would like to learn more about getting a website built by Fahrenheit Marketing, contact us today.

Part 1:The Guide to How Fahrenheit Builds a Website

Fahrenheit Marketing
Fahrenheit Marketing in Design

How does Fahrenheit Marketing create a client’s website? In this two-part series, you can learn as members from our talented team share how we work together to make websites that are just what our clients were looking for.

1.Talk with clients about what they want.

Garrett, Account Executive:
We get to know our clients’ businesses inside and out by taking a look at their competition, current site (if they have one), years in business and niche specialities. But, first and foremost, we want to get a good feel for our clients’ personalities because their sites are really an extension of themselves, and we want it to reflect their tastes.

Here are just a few of the important questions we ask a client to prep for a site build:

  • What are your business goals, and specifically what would you like your website and online marketing efforts to accomplish?
  • What’s your budget? There’s a number of things that we can accomplish with our online marketing efforts, but without knowledge of the client’s budget, the scope can’t really be determined.

In the end, sales and conversions are what really matter, so if clients present ideas that aren’t necessarily in their best interest, we’ll always let them know, and we’ll strive to find a solution that leaves them satisfied.

2. Gather information for content and SEO development.

Zane, SEO Specialist:
We ask our clients a few key questions to determine what kind of content to create for their websites:

  • Who is your ideal client?
  • What clients or services are the most profitable for you?
  • Do you have a specialty? A service or product that no one else has?
  • Why should a potential customer prefer you over your competitors?

Finding out if a client has a specialty product or service allows us to create extremely specific content. Any time we can create content for those “long tail keywords” we can help our clients get a nice return on their investment.

Check out our upcoming installment in which we will share from our content developers, Web designers and Web developers about their roles in building Fahrenheit’s websites.

To learn more about getting a website built by Fahrenheit Marketing’s exceptional team, contact us today.

Why We Love Drupal’s Base Building Blocks Theme

Fahrenheit Marketing
Fahrenheit Marketing in Design

We know we have passionate Web developers when they love using their free time to keep on coding. We shared previously about our developer Ben’s WordPress theme and today we are sharing about our application developer Patrick’s Drupal Base Building Blocks theme

What is Drupal?

Drupal is an open source content management system that is written in PHP. It’s also a community of developers that build extensions to the Drupal CMS (modules and themes) and work on Drupal Core.

Why did you want to create a theme for Drupal?

There are great base themes for Drupal available, but I didn’t find myself using them for one reason or another. I noticed a number of things that I did every time I created Drupal themes, so to help me save time I started building a simple base theme. 

When I added Bootstrap to the project it became more complex because a lot has to be done to ensure Bootstrap works well with Drupal. Now there is also a Base Building Blocks Module that adds Bootstrap elements in the form of submodules (like the navbar blocks, carousel blocks, etc.), and this helps me save even more time because I can easily build a bootstrap-dependant module and use it over and over again.

When did you create the Base Building Blocks theme?

I started the initial base theme two years ago and slowly built from there. I released it on Github in June 2012.

Why should developers choose Base Building Blocks theme over another theme?

If a Web developer is looking for an HTML5 boilerplate, Bootstrap-ed base theme for Drupal, then I think the developer will find Base Building Blocks to be a helpful tool. 

How many people have used Base Building Blocks?

I’m not sure of the exact number, but I know at least ten companies are using it to build their clients’ Drupal sites. The github repo has 42 watchers at the moment, and I’m working toward putting the project on That’s when it will most likely become more useful to more people.

Are you thinking of creating any other themes?

I have been considering building a branch for Base Building Blocks that uses Zurb Foundation as opposed to Bootstrap — both are awesome CSS/JS libraries! I have also worked on a CodeIgniter theming system, and its theme looks similar to Base Building Blocks.

Why do you enjoy creating themes?

Writing JavaScript/HTML/CSS is usually relatively simple and enjoyable. It’s nice to see the harder code work that has been done to properly store and manage data implemented in a beautiful interface. Also, as we all know, creating good user experience for an application/website is a very important part of making it a successful product.

Anything else you would like to add?

If you use Base Building Blocks in a project, please let me know what your experience was, what you thought was good and what you thought needed improvement. It’s all about collaboration.

To learn more about Fahrenheit Marketing’s talented Web developers and how we can help your company, contact us today. 

Fahrenheit’s Online Marketing News Round-Up

Fahrenheit Marketing
Fahrenheit Marketing in Design

We like staying updated on the online marketing world through reading as many newsworthy online marketing articles as we can find. To help you stay on top of what’s new too, here are some recent articles we’ve been talking about in our office:

1. Mashable Leans Hard Into Native, Viewable Ads 

Mashable, the social media hub, has launched a redesign of its site that focuses on rethinking its ad inventory and also includes a new social virality algorithm. The velocity algorithm monitors Mashable’s content for signs of virality — and then immediately promotes those that are about to become viral.

2. 9 Search & Social KPIs To Start Tracking Right Now

This article discusses how even if you have many followers, retweets and social shares, it is hard to know if that is increasing your revenue, boosting customer satisfaction and lowering costs. It shares how to develop goals and gives nine search and social key performance indicators to track to see if those goals are being met.

3. Customers Are Clamoring For Pizza Hut’s Bizarre New Perfume

After Pizza Hut’s social media managers posted a joke last August about how they wish they could bottle the smell of fresh-made pizza, thousands of fans said they really wanted a bottle. Thanks to the popular Facebook post, Pizza Hut created a new perfume that smells like dough with a little seasoning, and is giving it to 100 of those fans.

4. Google Search App: Martin Van Buren

We love this new ad for Google Search App. It shows how a mom uses Google Knowledge Graph to quickly transform her daughter into the 19th century American president Martin Van Buren for her daughter’s school’s Dress like a President Day.

5. Why 2013 Is the Year of Responsive Web Design

This Mashable article shares the news that this is the first year since 2001 that PC sales have gone down and tablet sales are expected to exceed 100 million this year. The solution for this huge technology change is to make sure your website is responsive, just like we discussed in one of our previous posts.

6. Is Facebook Running Out of News Feed Real Estate?

It seems that brands are starting to catch on to how placing ads in Facebook newsfeeds does attract fans more than placing them elsewhere. But what will happen to newsfeeds when when too many brands have their ads there?

7. WordPress 3.5 Unleashed Today

WordPress 3.5 was released earlier this week. Since we build our clients’ sites on WordPress, we were excited to check out the changes. The latest update is nicknamed “Elvin,” in honor of legendary jazz drummer Elvin Jones. The new changes make the platform even more user-friendly. 

We hope you enjoy these articles as much as we did. To learn more about Fahrenheit Marketing, contact us today.

The Non-Programmer’s Guide to Setting a Google Authorship Picture for WordPress Pages

Fahrenheit Marketing
Fahrenheit Marketing in Design

Code can be scary. And adding snippets of code to the header.php of your WordPress installation is one operation you don’t want to botch. At Fahrenheit Marketing, we’ve created a 10-minute guide to establishing Google Authorship for your WordPress pages, without touching a line of HTML.

“What’s a Google Authorship Picture?”

Google Authorship pictures are fun. They say, “I’m here on the Internet and I know what I’m doing.” They add visual interest to your search engine listings and (can) make people more apt to click on them.

Here’s Fahrenheit’s Google Authorship picture:


Without even clicking on the search listing, you know that Fahrenheit is run by Ricardo Casas and he’s having a great time doing it.

Now let’s get your smiling face posted.

Step One: Install the Yoast WordPress SEO Plugin

You don’t need to worry about what Yoast or SEO means, (the former is a Dutch company, the latter is a form of Internet marketing we excel at) you just need to know that this plugin will make your life easier. Aside from letting you write page titles and meta descriptions without touching your html (both posts for another day), the WordPress SEO Plugin will automatically add the code for Google Authorship once we complete the remaining steps.

Step Two: Make/Add to Your Google Account

Most of you will probably have some sort of Google (Gmail, YouTube) account. If you don’t, you can make an account here.

Login to your account. If you haven’t already, you can add your picture and then crop it.

Now comes an important part: Click edit your profile and scroll down to the Contributor field.


Click the contributor field and then add the website you’d like your picture to be associated with.


Click Save.

Step Three: Add Your Google Plus URL to Your WordPress Profile

While still logged in to Google Plus, copy the URL associated with your account. Ricardo’s personal URL looks a little like this:


With your URL copied to your clipboard, login to your installation of WordPress. Go to Users>>Your Profile. You should see something like this:


Now paste your Google Plus URL into the Google+ field.

Click Update Profile.

Step Four: Make Sure You’re the Author Associated with Each Page

If you only have one log-in to your WordPress installation, you’re probably done. Drink a hot chocolate in triumph.

If you have multiple usernames/logins to your WordPress site, you need to check that you’re the author on each page. Then drink a hot chocolate in triumph.

Click Pages.

Here you can see that Ricardo is the author of each page:


If your user isn’t the author of each page, click Quick Edit and change that:


Step Five: Wait for Google to Recognize Your Change

The big G should recognize your changes within a few days. If it’s been more than a week, you’ve probably done something wrong. Post a comment and we’ll try to help.

Best wishes on your journey and let’s make the Internet smile!