How to Find Customers Through Social Media

Fahrenheit Marketing
Fahrenheit Marketing in Design

Everyone knows they should be on social media and using it to get customers, but how exactly do you do that? To help you use the ever-growing world of social media to your advantage, here are three tips on finding customers through social channels:

1. Search them out.

Instead of waiting for customers to find you, find them. Through services like TweetDeck and Hootsuite, you can set up a variety of Twitter searches to see if anyone is talking about your company, or to get a handle on what kind of products your customer base is interested in. For instance, if you are starting a Thai restaurant, set up a search in your geocode and use specific keywords such as “love Thai food” and tweet those who love Thai food about your new restaurant. Or you can see what kind of Thai dishes people say they love and try to incorporate it into the menu.

2. Have a contest.

As we mentioned in a previous post, giving away products or having contests that engage your customers also helps you build up your customer base. But remember the point of the contests isn’t just to get more fans or likes, but to get devoted fans. So keep your contests targeted to the specific audience you want as customers and offer prizes that relate to your company.

3. Make the most of each social channel.

If you put the same posts on all your social channels, no one needs to follow you on all of them. Each social platform has its unique attributes that you can capitalize on to help your company. Posting an image on Facebook gets more shares than posting one on Twitter. It’s easier to have a conversation on Twitter and answer specific customer questions than on Facebook. Foursquare is perfect for giving special offers to those who check-in to your business. Before you post or tweet, make sure you are sharing the message on the best social channel for it.

To learn how we can help you gain more customers through social media, contact Fahrenheit Marketing today to set-up a consultation.


Fired for a Facebook Post?

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Fahrenheit Marketing in Design

For a few years now, it’s been common practice among employers to check out the social media profiles of potential hires before they’re brought into the company. But can a boss fire a current employee for things they say on the internet?

According to the National Labor Relations Board: sometimes.

The NLRB has made it illegal for companies to adopt broad social media policies that discourage workers from exercising their right to communicate with one another for the aim of improving wages, benefits or working conditions.

A case in New York demonstrates how the ruling could be applied. At Hispanics United of Buffalo, a non-profit social services provider, one of the caseworkers threatened to complain to her boss that the other caseworkers weren’t working hard enough. Another worker posted a Facebook status asking, “My fellow co-workers, how do you feel?” Four other caseworkers responded to the post in angry, sometimes expletive-ridden comments.

All five employees were fired from the organization for harassing a co-worker. However, in a 3-1 decision, the labor board decided that caseworkers had been unlawfully terminated. The posts, said the board, were the sorts of “concerted activity” for “mutual aid” protected by the National Labor Relations Act of 1935.

In other cases, however, the board was not quite so forgiving.

Frustrated by a slow evening for news, a police reporter for the Arizona Daily Star tweeted several comments, including “What?!?!?! No overnight homicide. … You’re slacking, Tucson.” He was subsequently fired from the newspaper. The NLRB found his dismissal legal because the comments were offensive and not about working conditions.

The rulings have been criticized by some who say the NLRB is trying to apply progressive era policies to 21st century realities, and sometimes not very successfully. The labor board counters, however, that social media has become the new ‘water cooler’ of the workplace and that the board is protecting employees’ right to complain about working conditions just like it did in the heyday of the unions.

In the end, the lesson most of us can take from the controversy is that it’s worth your while to be careful on social media. Nothing is private on Facebook or Twitter and what you say online can come back to haunt you.

So the next time you tweet about being bored at work, take a moment to consider the following questions. Is your boredom a legally-protected coercion with other workers about improving wages, benefits or working conditions? Or is it time-stamped proof that you’re a lazy worker (and dumb enough to let your boss know)?

To learn more about the new social media rulings, check out Steven Greenhouse’s excellent New York Times article.

Think you may need Austin SEO and social media marketing for your company? Contact Fahrenheit Marketing today.


5 Call to Action Tips that Convert Clicks into Customers

Fahrenheit Marketing
Fahrenheit Marketing in Design

We design websites that stand out, write compelling copy, use exceptional SEO strategies, create awesome web apps and more. But if our clients’ customers don’t complete the call to action, all our hard work doesn’t lead to more revenue.

A strong call to action can make all your hard work worthwhile. Here are five call to action tips that can help you push a click into a customer:

  • Spell it out: Sadly, the person reading your website can’t read your mind. When writing your call to action, be very specific about what you want the reader to do. If you want them to contact you to set-up an appointment, say that. Don’t just say contact us. Also tell the reader exactly how they will benefit from contacting you: Instead of “Get whiter teeth,” say “Boost your self-esteem through whiter teeth.”
  • Be big and loud: When creating your call to action button, the bigger the better — but don’t make something so big it looks spammy. Make sure it’s easy to find and that it stands out from the rest of the icons on the page. Use contrasting colors to make it shine, and the font should be simple and easy to read.
  • Use social proof: Readers like to know that they aren’t the only ones clicking on your call to action. Using specific numbers helps to validate your claim, such as, “We have helped 309 clients win personal injury cases. Contact us today to win your case.” Also, put logos of well-known customers or short testimonials around your call to action button to prove your authority.
  • Create urgency: Most people like to put things off until later. If your readers don’t see any valid reason for signing up now, they will decide to do it later but likely never do it. Using phrases like “limited offer” and “spaces are filling up fast” will help the reader see the urgency.
  • Test, test, test: The better you know your customers, the better you can get their business. Try out different call to action headlines, button sizes and page placement to see what works best. Even if you think something is working well, never stop testing to see if something will work even better.

To transform your clicks into solid customers, contact Fahrenheit Marketing today to set-up a consultation.


How to Choose a Domain Name for SEO

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Fahrenheit Marketing in Design

You’ve got your business’s website, but now you need a savvy domain name—one that will drive traffic to your site. But what’s in a name, anyhow? Will your domain name really make that big of a difference when it comes to SEO?

The answer is—you guessed it—yes.

Even though this slice of the SEO pie was bigger before the Google Panda update, domain names still carry weight, and it will serve your business well to get it right. When searching for that perfect address, keep the following factors in mind to help guide the process.

Keywords
Google currently values the use of a keyword within the domain name for ranking purposes, so conduct keyword research to see what you have to work with. Don’t go the way of spam, though, by combining a bunch of keywords that have no distinction. Google released an algorithm update recently that subtracts the benefit from exact match domain names (EMD), like “austinmanicurepedicurespa.com” for example. It’s also wise to stay away from hyphens (especially multiple hyphens), which are generally considered dodgy.

Branding
While there is value in using generic terms/keywords, your brand name sets you apart among competitors. If your brand name includes a keyword, then you’re already in good shape. If not, try combining your brand name with a keyword to keep your company’s identity/service recognizable. (For example, fahrenheitmarketing.com)

User-Friendly
SEO isn’t just about search engines—the user must be considered as well. Keep domain names short and easy to read, spell and pronounce. They should be as memorable as possible. Also, stick to a dot com when you can.

In the search for the appropriate name for your site, it benefits you to also think of one that has longevity—a name you would feel comfortable sticking with for a long time – because website age also affects SEO. Speaking of, if you want the benefit of old age without having to wait years to get it, consider buying an old domain from a domain auction site. A word of caution, though: if you do purchase an old domain name, it’s imperative to make sure it doesn’t have a spammy backlink profile. To find out if this is the case, consult with an SEO professional.

Want to get the SEO-driven traffic your site needs? Give us call and find out how we can help. Contact us today.


Fahrenheit Tool Profile: SEOmoz

Fahrenheit Marketing
Fahrenheit Marketing in Design

An online marketing tool we couldn’t live without is SEOmoz. We use it everyday to keep track of how our clients are doing and how we can help them convert even more clicks into customers. Here are the three reasons we love SEOmoz so much:

Weekly Crawls and Rank Tracking

Since we have a wide-range of clients, we need to make sure we are giving valuable time to each one. SEOmoz helps us do that by crawling all our clients sites and making us aware of any issues that might affect each client’s performance. It also keeps track of keyword ranking for each client so we can quickly know if we need to change things or keep them going.

Open Site Explorer

Through this feature, we gain access to a proprietary Web index of over 9.2 trillion links. This link data helps us find powerful links, compare and analyze domains and anchor text. We discover which links would push our clients higher in the search engine results — resulting in more engagement and conversions.

Keyword Difficulty

To help guide the focus of our content, we love to use the keyword difficulty tool. We use it to do in-depth research on the current keywords that impact our clients. This feature also helps us see which of our clients’ pages are ranking the best, so we can adjust our content strategy to fit their goals.

Not only do SEOmoz tools help us help our clients, but we also savor reading SEOmoz blog and catching up on SEO news that can help us convert clicks into customers for our clients. To learn more about our conversion strategies, contact Fahrenheit Marketing today.