How Your Site Speed Impacts Everything

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Fahrenheit Marketing in Design

Most of us don’t like to wait: in lines at the grocery store, for our food to come at a restaurant, at the doctor’s office, to go online until after we stop driving — and we really don’t like to wait half a second longer for a website to load. If we do, we leave.

A recent Copyblogger article shared that when Google tested displaying 30 search results per page instead of 10, its traffic dropped by 20 percent because the page load took half a second longer to load. Amazon also experienced a drop in revenue and traffic when its site had a fraction of a second delay.

Google has shared that your site speed is one of the factors that determines your search ranking. Your site speed affects your page views, conversions, bounce rate, revenue and more. 

So if you feel like your have a hip website with strong content, but aren’t converting your customers, check your speed. A tool we love is Google PageSpeed Insights. If you feel like your site could be faster, but don’t know what’s slowing it down, here’s what to consider:

  • Choose a good server: Hosting with a professional configuration will usually give you a faster site. Paying a little extra for a host that you know you can rely on is worth it once your revenue grows as your site speeds up.
 
  • Large images: The larger your images are, the longer it will take your page to load. Try to keep your bigger images to a minimum. 
 
  • Design theme: Some themes are quicker than others. Make sure your framework isn’t slowing you down.
 
  • Too many ads: The more traffic you get, the more ads you want to showcase. But if too many ads are slowing down your site, you are losing money. Be wise about which ads you choose so you don’t overload your page.

If you need a faster website to convert more customers, contact Fahrenheit Marketing today.


Fahrenheit Employee Profile: Julianne Coyne

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Next up in our Fahrenheit Marketing employee profile series is our Public Relations Specialist, Julianne. She spends her days helping the world see how amazing our clients are through press releases and more. Learn how she grew up with a passion for PR and UT football and why she loves working for our clients:

Where are you from?

Amarillo, Texas. It’s a town of about 250,000 in the Texas panhandle.

How did you first become interested in PR?

My mother is an advertising executive for an international communications agency. Before I even started school, I was learning from her and her coworkers, and I loved it. When all of the other kids were wanting to be princesses and ballerinas when they grew up, I knew I wanted to write and help companies get new customers. 

Around age eight, I learned that companies call that public relations. From that point on, I knew for sure that I was going to be in public relations. I was fairly single-minded about it — almost everything I did was to prepare myself to be an excellent public relations consultant.

Why did you choose to go to UT? 

I’ve been a Longhorn all my life. One of my uncles played football under Darrel K. Royal at UT, and I grew up cheering for the ‘Horns every Saturday and loving everything the University stood for.

What was your major, and why did you chose to study that?

When I realized I wanted to be in public relations, where I was going to college became simple. UT has one of the best public relations degree programs in the nation, and I had prepaid tuition at any public college or university in the state thanks to my grandparents and the Texas Tomorrow prepaid tuition plan. Attending UT gave me the best of all worlds — I got to study the career I’m passionate about, go to every UT home football game and live in a city I love.

What do you enjoy most about PR?

I love coming up with creative ways of getting our clients’ messages to their customers.

What is your favorite thing to do in Austin?

Exploring the amazing restaurants Austin has to offer. There’s so much good food here and so many creative chefs.

What is one thing people would be surprised to know about you?

I own four pairs of cowboy boots. Most people who meet me don’t even think I’m from Texas — I don’t have that obvious accent, and I wear dresses more than I wear jeans, but I love my cowboy boots.

If you could travel anywhere in the world, where would you go and why?

Yellowknife, Canada. I decided yesterday that I want to see the Northern Lights in 2013, and Yellowknife is consistently listed as one of the best places to go if you want to see the Lights.

Julianne is just one of the many talented members of the Fahrenheit team. To learn more about how Fahrenheit Marketing can use our variety of skills to help you, contact us today.


Google: No we did not kill a donkey in Botswana

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After fending off an anti-competition investigation by the Federal Trade Commission, Google might’ve thought it was in the clear. But for a company this big and with this many customers, controversy is never far away.

Internet users and news media have accused the company of killing an innocent donkey in the Kweneng region of Botswana. Their evidence? A snap shot from Street View in which the donkey appears to be laying prostrate in the road after being hit by a Street View vehicle.

Google was quick to respond to the outrage with a blog post.

“Because of the way our 360-degree imagery is put together it looked to some that our car had been involved in an unseemly hit and run, leaving the humble beast stranded in the road.”

The donkey, says Google, was taking a “dust bath” when the car rumbled up and moved to the side of the road as the car passed. Further images, such as the one to the right, support their claim and show the donkey standing up apparently unscathed.

“I am pleased to confirm that the donkey is alive and well,” wrote Kei Kawai, group project manager of Google maps and author of the post.

Though Google’s competitors say the search giant has many sins on its hands, killing a donkey in Botswana is apparently not one of them.


The Difference Between an SEO Shop and a Marketing Agency

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Fahrenheit Marketing in Design

Unlike search engine optimization companies that only offer SEO, Fahrenheit Marketing offers our clients website design, mobile and web app development, public relations, SEO services, content development and more. Our broad range of online marketing services helps us not only get our clients high rankings in search engines, but also convert our clients’ clicks into customers. Take our case study of The Law Offices of W.T. Johnson for an example.

The client’s website was ranking well, but its conversions had flatlined. Learn as our Web designer, SEO specialist and CEO share how our site redesign transformed not only its website, but also its conversions — something SEO companies just don’t have the capabilities to do.

Brian Y., Fahrenheit Web Designer

How did you come up with W.T. Johnson’s new website design?

The previous W.T. Johnson site was very formal with a white and blue color theme. It was what the client wanted, but the site didn’t convert well.

The Difference Between a Marketing Agency and an SEO Shop

So, we tried to come up with a site that had an opposite look. That is why we chose the darker colors, and we tested out a more futuristic menu bar. Since the logo has circles in it, I tried to make a curvy shape for the menu. The other new graphic elements are all related to those two ideas.

The Difference Between an SEO Shop and a Marketing Agency

 

Zane, SEO Specialist

What has been the impact of the redesign?

The redesign has markedly helped the client’s user experience:

  • The client’s page views have increased by 71 percent
  • Their pages per visit has increased by 84 percent
  • Their average visit duration has increased by 247 percent and
  • Their bounce rate has dropped by 12 percent

Why did Fahrenheit choose to redesign the site even though it was ranking well?

Sometimes, SEO alone isn’t enough. The client already had good rankings for targeted keywords and enjoyed a large amount of visitors. Oftentimes, it’s more strategic to increase the conversion rate of a site rather than focusing solely on increasing the number of qualified unique visitors.

That’s the benefit of working with a full-service online marketing agency, rather than an SEO firm. We were able to design, stage and launch a complete redesign in under 48 hours. If you luck out and hire a good SEO firm, you might get the traffic you need. However, you might also be stuck scratching your head at why your phone isn’t ringing. A full-service online marketing firm will be able to offer you conversion management guidance and implementation.

Ricardo Casas, Fahrenheit Marketing CEO

What does the client think of the redesign?

The client loves the new design. Especially since the client is on retainer, the redesign didn’t cost them anything. As long as a client remains with us, we will design and redesign the site for continual conversion improvement at no additional cost to the client.

Anything else you would like to add on what makes Fahrenheit Marketing unique from SEO firms?

As a marketing agency, our commitment to our client goes much beyond ranking. We need to know who our audience is and what causes them to choose one thing over the other. This is only possible by analyzing data and testing until we find the silver bullet. Even then, it only lasts for so long because people change and so must our strategies.

Ranking is where SEO firms stop. Our goal is to create visibility through outstanding ranking as well as conversions. We do this by offering a user experience that connects with each individual user, improving our chances of turning casual visitors into paying clients. We believe that this truly sets us apart from what some consider our competitors.

Fahrenheit is NOT a search engine optimization shop. We’re a marketing agency that uses search engine optimization as a means to an end.

To learn more about how Fahrenheit Marketing can help you rank well and convert customers, contact us today.


Facebook Launches New Search Function

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Fahrenheit Marketing in Design

The little white search bar on the top of your Facebook page is finally getting an upgrade. Long dismissed as a feature with limited capabilities, the Facebook search bar just got a whole lot better and could be changing how we use the Internet.

Facebook’s “Graph Search” isn’t like your typical Google or Bing search. Instead of matching up keywords with sources containing those keywords, you’ll instead search combinations of phrases such as “my friends who live in Austin and like SEO” and the results will include people, places, photos or other content that’s been shared on Facebook.

So does this mean that people will be able to search things I’ve kept private?

No. According to Facebook, Graph Search will respect your current privacy settings. So if you’ve taken 110 photos of your cat (and who hasn’t, right?) and posted them in a private album, a stranger searching “photos of cats” won’t be able to see Snuffles in his scandalous Halloween outfit.

For those of us interested in SEO, Graph Search opens up a whole new realm of possibilities about how people will locate websites and business online. Instead of using Google, Facebook users may turn to Graph Search and type in “dentists liked by my friends from Austin.” This means that keeping Facebook pages up-to-date, engaging with fans and sharing business information such as location and industry on Facebook will become more important than ever.

Graph Search beta begins today and is only available for a limited number of English language Facebook users. If you’re interested in checking it out, sign up for the Waiting List at https://www.facebook.com/about/graphsearch.

To learn more about Facebook business pages and the Austin social media marketing strategies here at Fahrenheit Marketing, give us a call today.