Daily, new words are introduced to the “online language” to describe some aspect of the ever-evolving digital world. Words that didn’t exist twenty years ago are now recognizable to a large portion of the world’s population. Words like “selfie” and “hashtag” are prevalent in both our online and offline worlds. Nowadays, even children are participating in this lingual evolution.
Similarly, the online marketing world possesses its own slang terms. Nearly every professional involved in this field has heard of an SEO Keyword, one of the most vital components in online marketing success. But what does this term stand for, and why is it so critical? More importantly, why should you care about SEO keywords?