SXSW2015 Festival: What we Learned

Tiffanie Wichman
Tiffanie Wichman in Marketing

 

The famous annual festival that adds to our economy each year is now bigger and better than ever with more brands, music, and educational events. These events focus on specific areas of professional development, new business ideas, technology leaks, and free food!

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Online Marketing: You Reap what you Sow

Tiffanie Wichman
Tiffanie Wichman in Design

That famous saying “you reap what you sow” is a common quote followed by a mass amount of working professionals. Reaping what you sow is just another iteration of you get what you put into it, working hard produces favorable results. This is also true for the online marketing world, especially search engine optimization (SEO). So it is important to note that reaping takes time and you wont see instant results. A good marketing agency will plan, prepare, and take careful consideration on how to use your money to maximize marketing results for your law practice.

What are some ways a good marketing agency can use your money to reap good fruit in the next year?

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The Online Tag Game

Tiffanie Wichman
Tiffanie Wichman in Marketing

It’s like playing every child’s favorite recess game, tag, but online. In the game of tag, strategy and speed simultaneously work together for the advantage of either the tagger or the one being chased. The playground is Google and let me tell you, competition is fierce. Google likes to throw in some curve balls to make the game a little more interesting and fun for us who are chasing each other and brainstorming  ways to make it to the top. After all, Google is the referee and they ultimately make the rules and decide the penalties. The goal of everyone in the game is to have their website featured on the very top of the search page.

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4 Marketing Mistakes Lawyers Always Make

Tiffanie Wichman
Tiffanie Wichman in Marketing

Unfortunately, online marketing scams happen everyday. Without appropriate marketing knowledge, it is easy for anyone to make mistakes when searching for an agency to handle their marketing needs. Always do your research before you enter into a contract with a marketing agency. Below are a few things that you should look out for:

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Why Every Lawyer Needs a Marketing Agency

Tiffanie Wichman
Tiffanie Wichman in Marketing

Focus on winning that case

Jury’s, trials, and cases, they take up a lot of time; and time is what we are all running up against. Lawyers definitely understand the value of time. We are all experts in our own industry, who is to expect a lawyer to know, yet have the time or energy to lure in another case. This is the reason marketing agencies exist. We take the burden off your shoulders and handle your marketing needs with care and precision. We study the online market, we are experts in our industry and have historically proven that more leads equals more cases in your hands.

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