Information is the lifeblood of design. Without information, design is useless. Web users do not spend as much time focusing on fonts and colors as designers would like to believe. They want information.
Fellow designers, I am with you; I die a little when good companies use inefficient typography. If design is not about about aesthetics, what is keeping designers from living a life on the run and becoming design vigilantes? Kerning for justice in the face of ugliness?
I’ll admit this approach is drastic. So before you go out and buy a cape, try this approach – focus on user experience. Before focusing on aesthetic elements, do your research. Utilize problem solving skills to accomplish goals, give users what they need, and organize information effectively.