Ever wonder why it’s hard to market to the millennial generation? Discover some key insights from your very own millennial living, working, and breathing in the marketing industry.
Give Me Stuff to Interact with!
As a millennial, growing up in the generation of emerging technology, my attention span is short. Research shows that i am exposed to over 2,000 ad messages per day, and that number will only continue to increase in 2016. The only way to reach me as a consumer is to engage with me, not flash messages at me. Give me a quality video to watch, an enticing quiz to take, or a few photos to gawk at with the rest of your message. Essentially, meet me where i am and don’t show me messages that aren’t relevant to me…in my opinion that is wasted money. Do a little consumer research before you start advertising.