What Are SEO Keywords?

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Daily, new words are introduced to the “online language” to describe some aspect of the ever-evolving digital  world. Words that didn’t exist twenty years ago are now recognizable to a large  portion of the world’s population. Words like “selfie” and “hashtag” are prevalent in both our online and offline worlds. Nowadays, even children are participating in this lingual evolution.

Similarly, the online marketing world possesses its own slang terms. Nearly every professional involved in this field has heard of an SEO Keyword, one of the most vital components in online marketing success. But what does this term stand for, and why is it so critical? More importantly, why should you care about SEO keywords?


3 Must Haves for Every Website

Tiffanie Wichman
Tiffanie Wichman in Marketing

In order to have a successful website there are many “must haves” no matter the type of business or industry you may be involved in. Unfortunately, there are a lot of bad websites polluting our search results that display irrelevant information to the user. Make sure to follow these tips to optimize your website, and ultimately, the users’ experience who interacts with your content.


ACL Festival Marketing For Dummies (101): How To Promote

Katie Bower
Katie Bower in Marketing

There are countless opportunities for marketing campaigns at the 2015 Austin City Limits Music Festival in Austin, Texas, and trust us, you don’t want to miss out. Over 450,000 attendees show up every year, making ACL the most attended festival in the United States. Devising a marketing campaign at ACL this year can provide you a tremendous amount of brand exposure. ACL provides multiple outlets to set up shop, or sponsor the shows.

How can you take advantage of these marketing opportunities?