How to Design Your Email Marketing For Conversions

Fahrenheit Marketing
Fahrenheit Marketing in Design

Email marketing is a smart way to advertise since it’s so cost-effective and personal. But if you have a brilliant email marketing campaign and aren’t seeing the conversions you want, try checking out your email design, which plays a huge part in conversions. To help you out, here are five tips on how to design your email marketing for conversions:

  • Color: To get an emotional response from your email viewers, try using different color schemes. Orange helps generate positive feelings, so it’s a great color to use for your calls to action. To help your calls to action stand out, apply a single color to the whole page, and then make your call to action a contrasting color, which makes it pop off the page.
  • Room to breathe: Many emails are so jam-packed with information, it’s hard for the reader to figure out what’s most important. Put enough blank space around your call to action that readers can easily identify what you want them to do.
  • Guide attention: When writing your emails, use arrows to guide the readers’ eyes to the most important information. Try out arrows of unique shapes to catch the eye even more and help direct attention, or use a path of arrows that guide your readers to the call to action.
  • Surprise: Readers are so used to knowing exactly where ads or calls to action are placed on a page that they avoid looking at them without thinking. Try to catch your reader off-guard by placing an ad in an unusual place or making your call to action a unique shape or color scheme that can’t be missed.
  • Made you look: Whenever we see someone fixated on something, it makes us want to look, too. You can be creative with your emails through adding images of animals or people looking at your call to action, and, through the power of curiosity, your viewer will look too.

At Fahrenheit Marketing, we design all of our clients’ emails, websites and mobile apps with the goal of converting clicks into customers. To learn more about our online marketing services, contact us today and set up your consultation.


How Pictures Affect a Site’s Performance

Fahrenheit Marketing
Fahrenheit Marketing in Design

If you are looking for one more way to move up in the search engine results pages, check out the pictures on your site. Site speed is one factor Google looks at when ranking your page, and pictures can sometimes slow it down if they aren’t optimized. Plus, your pictures can carry great SEO value if used correctly. Here are some tips for optimizing the pictures on your site for search engines:

  • Re-size pictures before uploading them: Sometimes when pictures are uploaded to a website, they are uploaded as their full size and then reduced to thumbnail, medium or large. But by uploading a full-size picture, you are saving that big file onto your site. Those large files will eventually build up, take up room and slow down your site’s speed. To resize images before uploading them to your site, check out free online tools like Image Optimizer.
  • SEO your pictures: Once you upload a photo, you can give it a title and add alt text. These two options, if used effectively, can help your site’s search rankings. To help Google’s search engine spiders, which can’t see the image, use the keyword-rich descriptions you want to rank for to describe your images.
  • Use captions: Many don’t worry about captions on photos since it doesn’t directly affect search engine ranking, but captions can affect bounce rate. When people look at an image, their eyes naturally drift down. Studies have shown that up to twice as many people read captions as body copy. So if you have an eye-catching caption under your photo, you are more likely to keep your readers’ attention and convert them.

The Fahrenheit Marketing team makes sure every aspect of our clients’ sites are optimized to help convert clicks into customers. To learn more about our online marketing services, contact us today and set up your consultation.


4 Reasons Why HTML 5 is Better than Flash

Fahrenheit Marketing
Fahrenheit Marketing in Design

As the Web development industry evolves, more and more are leaving Flash development and turning instead to HTML5. But many resist switching to HTML5 because they feel more comfortable using Flash. To help you better understand the benefits of HTML5, here are the top four reasons we think HTML5 is better than Flash:

  • Super Mobile-Friendly: This year, it’s estimated that mobile use will surpass desktop use. In order to not miss out on conversions, every website should have a strong mobile presence. HTML5 is the most mobile-ready tool for developing mobile sites and apps. Mobile browsers have fully adopted HTML5, so creating mobile-ready projects is simple.
  • Cross-Browser Support: It’s very frustrating to build a beautiful website, and then have it not show up properly on certain browsers. With HTML5, you never have to worry about that because all modern browsers support HTML5.
  • Better Storage: HTML5 allows for storage across multiple windows, has better security and retains data even after closing a browser. Local storage is one of the HTML5 tools that make Web apps possible without third party plugins. Through storing data in the user’s browser, you can easily create app features like:
    • storing user information
    • caching data
    • loading the user’s previous application state
  • Improved Interactions: Through HTML5, you can build responsive websites that connect with the viewer. For example, in this dynamic website built in HTML5, you are drawn into the website and become part of the story as it unfolds while you scroll.

Our teams stay on top of the Web development industry in order to best serve our clients. To learn more about Fahrenheit Marketing and how we convert clicks into clients, contact us today and set-up your consultation.


Online Marketing Tool Profile: Tumblr

Fahrenheit Marketing
Fahrenheit Marketing in Design

You might have seen Tumblr blogs, but wonder how your business could benefit from using yet another social media platform. We recommend just trying it out because as an Entrepreneur article shared, Tumblr can benefit many companies.

Tumblr was founded in 2007 and is both a blog and social network that’s helpful for posting and sharing images, video, audio or short pieces of writing. Unlike Facebook posts, Tumblr content is indexed by search engines, so using it can increase your company’s search visibility.

Facebook is the only social network that users spend more time on than Tumblr. According to comScore, an Internet analytics service, 50 percent of Tumblr users are age 25 or younger. So if your company markets to a younger audience, tap into Tumblr. But even if that isn’t your target audience, you can still benefit from Tumblr. Here are some tips for getting started:

  • Create a Tumblr blog: Make sure your domain name connects to your business or brand.
  • Listen up: When using any social media, you should start by listening. Search topics related to your business to see who else is sharing about it and follow them.
  • Reblog: If you want to show love on Tumblr, reblog something someone else posted. It will show up on your own Tumblr blog, with attribution, and they might return the favor one day.
  • Play tag: The best way to get found on Tumblr is to use tags. For example, if you are a bakery, use tags like cupcakes, baking, cookies and Austin, TX, to help users find you.
  • Put Tumblr in your tool box: To make it even easier to reblog posts, just install the Tumblr bookmarklet in your Web browser. Then, you can quickly reblog anything you find without even logging into your Tumblr account.

To learn more about how Fahrenheit Marketing can help you use social platforms to convert clicks into customers, contact us today and set-up your consultation.


The Best Fonts for Websites

Fahrenheit Marketing
Fahrenheit Marketing in Design

When trying to decide which font to use for your website, the process can feel like choosing which is the best car or house to buy. There are so many choices, each with their own benefits, so how do you know which is best for your company?

The key for any Web font is to make sure it’s easy to read. If your readers have to start straining their eyes or have to guess which letters are being used, they will leave your website fast.

To learn more, we asked Fahrenheit Marketing’s Web designer, Brian Yom, about the fonts he likes to use for our clients and why he chooses those. Here’s what he had to say:

Because we build websites or online campaigns for most of our clients, I like to use Web safe fonts like Google fonts or CSS Web-safe fonts such as:

  • Georgia
  • Palatino
  • Times New Roman
  • Arial
  • Lucida Sans Unicode
  • Tahoma
  • Verdana

Google fonts are supported by Google and CSS Web-safe fonts come with any operating system, so both are free.

For certain clients, we use some premium fonts, which we pay to use. For example, we used “Cooper Black” for SwooperDeal. The main reason we used a premium font was that we needed to build a new branding for that project. Unless our client needs a unique font for its branding, we use free Web-safe fonts for most projects.

I enjoy using Arial because it’s Web safe, and it’s been used online and offline for a long time, so people are familiar with it, which makes it easy to read.

To learn more about how we even use our Web fonts to convert clicks into clients, contact Fahrenheit Marketing today and set-up your consultation.