Facebook Introduces Clickable Hashtags

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Facebook announced the introduction of clickable hashtags on it’s news site this week, making it possible to see large feeds of the biggest topics people are posting about using hashtags (can we get a #finally?). Similar to Twitter or Instagram, Facebook hashtags are a way of making your post part of a bigger discussion. The new feature allows you to search for hashtags in the search bar, click on hashtags that originated in other services like Twitter and make posts from your hashtags feed or search results. clickable hashtags, hashtag marketing

While hashtagging on Facebook was typically seen as unnecessary and a social media faux pas, now it can be a truly useful and insightful tool for businesses, much as it is on Twitter or Instagram. Facebook has established itself as a place of conversation, and now it’s even easier to tap into with the hashtag.

If your business hasn’t made use of hashtagging, now’s the time to do it. Hashtags allow users to basically organize their posts within a topic. For example, posting a picture of your restaurant and putting ‘#austin’ or ‘#food’’ allows people who have used those tags or are searching those tags to have your post pop up in the hashtag feed. Searching hashtags also allows you to see what your target audience is posting about. During major events, many hashtags will ‘trend’ world- or state-wide. Jumping in on these popular tags can put your name out there. Facebook mentioned in the release of hashtags that a similar Twitter ‘trending topics’ feature should come out soon as well.

So, if you’re not on the hashtag bandwagon yet, now’s a good time to do it. #Getready

At Fahrenheit Marketing, we offer comprehensive social media marketing to build your brand. To get started on a social media campaign or inquire about what platforms are right for your business, contact us today.


How Colors Affect Different Industries

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As important as the layout of your company’s website is, the colors of your logo and your site are just as important. Certain colors can evoke particular emotions in customers and cause an immediate effect on consumers’ minds. The most prominent and recognizable brands in the world can be noticed simply by their color, and studies have shown that 60-80 percent of a customer’s purchasing decision can be influenced by a product’s color — and, if you’re selling online, this includes your logo and website. By understanding the color wheel and the psychology behind it, you and your marketing company can figure out what colors are right for your business. fahrenheit marketing, color psychology

A warm color like red evokes an immediate reaction from people — it makes their heart rate elevate, makes breathing rapid and activates the pituitary gland. For the food, technology, cars and agriculture industries, this color is popular and effective. It gets people excited, hungry and elated about products. For industries like finance and airlines, this color hasn’t been so popular as it tends to make people nervous and unsure — something we never want to feel about our safety in the air or our money.

Cool colors like purple and blue put people at ease and remind them of royalty and wealth. Blue is arguably the most popular brand color for its relaxing qualities. These colors are both wildly useful in the technology, healthcare and finance industries because they make people calm — a feeling we all need when faced with new tech advances, health emergencies and when dealing with our money.

Fiery colors like yellow and orange communicate hope, optimism, cheerfulness and energy — these colors get people excited. For industries like home and healthcare, success has been seen with these colors because people have hope in health situations and cheerfulness in their homes when recognizing these shades. Both colors are wildly unpopular in clothing industries.

Earth tones like green and brown are associated with earthiness, serenity, good health and durability. However, both are successful in different industries, and green can create different emotions based on the shade. Green tends to be popular in the home and technology industries, while brown is pretty unpopular with both. Brown has success with clothing and environmental causes.

Black and white are both popular with clothing — black boasts class and sophistication while white represents purity and cleanliness. Black is also successful in technology and cars, while white sees more success in healthcare.

Depending on your industry, the colors your website and brand should use will vary. It’s important to be aware of color psychology — it can make the difference between success and failure.

At Fahrenheit Marketing, we offer full-service web design, including layout and color themes, as well as doing all of the research to make your site user-friendly and sleek. We pride ourselves on our dedication to treating each customer uniquely and creating websites based on individual needs. Contact us today for a free consultation.


Responsive Design: How It Works & Why You Need It

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The term ‘responsive design’ has been thrown around a lot recently, and as mobile Web gets bigger and iPads keep selling, it’s going to stick around. The concept of responsive Web design revolves around making websites compatible on a variety of devices, from laptops to iPhones to video game browsers. In a mobile, on-the-go world, having a responsive website is a necessity and a desire for any company. responsive design, marketing

The basis of responsive design is flexibility. Adapting to the needs of visitors is a top priority for most companies, ranging from blogging interesting content to providing useful company information, and responding to user devices is just another part of customer service. When a website has responsive design, Web pages resize and flow to fit the screen the consumer is using. Go to a website and start messing with the size of your browser — does the site readjust to fit? Or does adjusting your screen cut off part of the site? Sites with responsive design will move as the browser moves, and this is what responsive design is all about.

Responsive design may seem initially as more of a want than a need. But, the visitors to your site would beg to differ. Studies have shown that delays or inconveniences can lead to consumers immediately leaving sites — there are plenty of other websites to browse and they’ll find the site that they can actually see on their phone. Maximum convenience is important for Web design — you’ve got the be not only the best, but the best-looking to keep consumers on your site. As snazzy and intriguing as your site may look, it loses 50 percent of its appeal when the site is cut in half on a smaller browsing screen.

When working with a Web design or marketing company, be sure to make responsive design part of your plan. It’s an integral part of making a user-friendly site, and a necessity for any company that wants to stand out in its industry.

At Fahrenheit Marketing, we offer fully responsive web design that will set your site apart from the rest. We’d love to chat with you about the possibilities for your company. Contact us to schedule a consultation today.


Learning To Trust Again: A Guide for Picking an Ethical SEO Firm

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If you’ve been cheated by an unethical SEO firm, it’s easy to feel burned by the industry as a whole. A lot of people who have been the victim of an SEO scam think that the firm they worked with is representative of SEO companies in general. Well, we can promise you that isn’t true. There are plenty of SEO firms that use only White Hat (or Google-approved) SEO strategies to improve their clients’ traffic.

Here are some tips for ensuring you don’t get cheated again:

  • Don’t choose an SEO company that guarantees rankings, offers absurdly cheap plans or can’t point to success stories.
  • Ask the SEO companies you’re speaking to what their strategies are for improving clients’ search rankings. While whoever you speak to probably won’t get into the nitty-gritty of SEO with you, they should be able to explain the companies main SEO tactics. While they do this, listen for phrases like “Content-based” and “White Hat.”
  • Ask for a few clients who could give you a reference. If the company seems hesitant to give you this information, it’s a big red flag. When speaking to the business’ references, ask how long they’ve worked with the SEO client. Long-lasting relationships are a good sign that the company is reputable.
  • Find out if your agency knows about technical SEO as well. Ask what they know about the canonical tag (it’s a tag that specifies the prefered version of a page and is usually used for sites with www before the domain name and sites without www before the domain name) and robots.txt (a file that tells search engine spiders whether they’re allowed to crawl a page) to get a good idea of their knowledge.

After getting cheated by an unethical SEO firm, it’s understandable to not want to try again with a new firm, but we hope that you’ll try. At Fahrenheit Marketing, we use only content-based strategies to improve our clients’ online visibility. Contact us today for a free consultation. We would love to show you why we’re different.


What To Do After You’ve Been Scammed By an SEO Firm

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We hate to admit it, but, unfortunately, some SEO companies are less-than-ethical, just like in any other industry. Of course, when an SEO company starts taking unethical steps to optimize your website, you could end up with an unnatural links penalty from Google. If this has happened to you, you need to act quickly to help your site recover.

Here’s a quick to-do list for fixing your site:

  1. Look at the Google Webmaster tools for your website and find the links Google has registered as pointing to your site. Export these links to a spreadsheet.
  2. Examine every link in your spreadsheet to find which links are spammy. A good rule of thumb here is that if the link doesn’t add value to the site it’s on, it’s probably spammy.
  3. Contact the webmaster of the sites with spammy links, tell them your situation and ask them to remove the bad link.
  4. If the webmaster does not respond or refuses to remove the link, use the Disavow Links Tool.
  5. File a reconsideration request with Google. Be as thorough as possible in explaining what happened and what you’ve done to fix it.
  6. Pray. These requests take some time to improve your sites visibility, and there’s no promise that the penalty will be lifted.

As difficult as it may be, we hope you don’t write off all SEO companies because of your bad experience. In our next post, we’re going to give you tips for picking a new agency after your last one cheated you.

At Fahrenheit Marketing, we pride ourselves on only using Google-approved tactics to improve our clients’ websites. Contact us today for a free consultation.