Online Marketing News Round-Up

Fahrenheit Marketing
Fahrenheit Marketing in Design

As an Austin online marketing agency, today we are celebrating the start of SXSW, the interactive, film and music festival taking over Austin from March 8-17. SXSW has been the hottest topic of the office, but we’ve also chatting about these online marketing stories this week:

29 SXSW 2013 Panels You Can’t Miss

If you are in Austin for SXSW, this article will help you figure out how to manage your packed SXSW schedule. It recommends different panels to check out each day. We are looking forward to Make Me Care: Digital Storytelling to Affect Change and the SXSW Trade Show.

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Everyone knows they should add pictures to their blog content to engage customers, but there are many unique, fun ways you can use a variety of visuals to connect with your customers.

Media Training Tips: How to Help Your Experts Ace a Media Interview

You’re excited that your PR team has landed one of your company experts an interview with the media, but to make the most it, learn what they should do before, during and after the interview.

41% of email is now opened on mobile devices

We aren’t surprised at the high percentage of email being opened on mobile devices, or that it’s likely to surpass the desktop by the end of the year, but we are surprised that many companies still say they don’t have strong mobile strategies in place.

Five brands that reaped rewards after adopting responsive design

These five case studies prove what we already knew: that responsive Web design increases traffic, sales and conversions. This is why we offer responsive design services.

Why Pay Per Click Is Such A Beautiful Tool For SEO

Instead of keeping PPC and SEO in separate areas of the office, why not share PPC insights with SEO specialists?

10 Questions Local Businesses Should Answer When Considering Online Deals

Before just assuming your local business should have local deals, ask yourself these valid questions to see if it’s best for your company.

Good Grammar Should Be Everyone’s Business

In honor of National Grammar Day this week, learn how having good grammar can lead to a successful career.

6 Parts of Your Marketing You Should Always Be Optimizing

You know you should be optimizing your website, but it’s overwhelming to know where to start. Here are six aspects you can focus on to see a difference in your bottom line.

Google Plus Releases New Layout for Profiles

If you have Google Plus, you might have noticed some changes recently including a massive cover photo, a new design for the About page tab and a Reviews tab.

We keep up on online marketing news so we can better serve our clients. To learn more about how Fahrenheit Marketing converts clicks into clients, contact us today.

5 Questions to Ask Your Potential Web Design Firm

Fahrenheit Marketing
Fahrenheit Marketing in Design

There are so many Web design firms out there, it can be frustrating to even begin your search looking for the perfect one for you needs. To narrow down your choices and discover which one would best help your company, ask your potential Web design companies these questions:

1. What is your track record?

If you are deciding on a Web design firm, it’s important to know how happy the rest of their clients were with their work. Even if they have beautiful websites in their portfolios, their clients might not have enjoyed working with them. Try contacting a few of the companies listed in their portfolio and ask them about their experience with that Web design firm.

2. Who will own the website and content?

Sometimes a Web design firm will create your website, and then if you want to end your contract, they will charge you an enormous fee to buy your website back from them. Be sure that you will still have ownership over the website you paid for no matter what may happen.

3. What happens if I need to make changes to my website?

Some websites are designed so intricately that only coding experts can manage them. But if a Web design firm tells you that their websites are built in a content management system, that means you can make changes to it, even if you don’t know much about computers. At Fahrenheit Marketing, all of our websites have CMS integration, so you can easily maintain your website and continuously provide fresh content that connects with your customers.

4. Do you have experience building mobile websites?

If your website isn’t mobile-friendly, you won’t go far these days on the road to success. You will need to have a mobile site, so ask to see some of the Web design firm’s mobile website examples and test out how they look on mobile devices.

5. How long will it take to design, code and implement my site?

If the Web design firm gives you a very quick turnaround for your website, that might not be a good sign. They might just be using a template to design the site instead of creating their own. But if it seems like it’s going to take too long, the team might not have good practices in place. If they offer you a reasonable time frame, it’s a good indication they know what they are doing.

If you are interested in a Web design firm, Fahrenheit Marketing is happy to answer all of these questions and tell you more about how our websites convert clicks into clients. Contact us today to set-up your consultation.

How do you choose the best digital marketing agency?

Fahrenheit Marketing
Fahrenheit Marketing in Design

It is easy to find digital marketing agencies that say they will move your company up in the search engine results and give you hundreds of conversions, but it’s hard to find one that actually does what it says. If you are looking for an online marketing agency, here are three important qualities to look for that all the best digital marketing agencies have:

Variety of Online Marketing Services

We wrote previously about the difference between an online marketing agency and an SEO shop, and having a variety of services is the big difference. It’s not just strong SEO or having a good Web designer that will give you the customers you want. The agency needs to have every facet of a good marketing campaign united and working together. At Fahrenheit Marketing, we provide everything you need to succeed:

  • Web design
  • Web development
  • Search engine optimization
  • Mobile application development
  • Online public relations
  • Social media marketing
  • Web application development
  • PPC Management
  • Multimedia production
  • User experience
  • Brand development
  • Responsive design
  • Email Marketing
  • CMS Integration
  • FahrenTrack Phone Tracking
  • Content Development

Good Portfolio and Testimonials 

Since it can be hard to find an online marketing agency you can trust, it’s important to read client testimonials and see what kind of work the agency does through its portfolio. If a digital marketing agency doesn’t have enough good testimonials or portfolio pieces, it’s a clear sign that they aren’t making their company and their clients proud. At Fahrenheit Marketing, we show off our hard work on our portfolio page, and have clients who can’t wait to share with our potential clients how we helped other clients gain new customers.

Strong Support

If you can’t figure out how to contact the digital marketing agency, that’s not a good sign. When you are working with a digital marketing agency, it’s important to find one that understands you and is there to help you at anytime. Try contacting the online marketing agency and see how long it takes them to get back to you. If they give you good support even before you are a client, they are likely going to be there for you anytime you need help while working with the agency.

At Fahrenheit Marketing, we take pride in having a variety of online marketing services, a strong portfolio with positive client reviews and always being there for our clients. If you would like to learn more how we can transform your clicks into clients, contact us today and set up your consultation.

Follow Friday: Online Marketing News

Fahrenheit Marketing
Fahrenheit Marketing in Design

We know it’s important for us to stay on top of online marketing news so we can better serve our clients. For this week’s Follow Friday, here are some of the top online marketing news sources we learn from every day:

@sewatch Search Engine Watch: We love how through following Search Engine Watch we always have a constant stream of SEO education flooding our Twitter timeline: link-building, press releases, WordPress — they’ve got it covered, so we can too.

@SEjournal Search Engine Journal: Not only does SEJ provide up-to-date online marketing news, but they also have tutorials that helps us learn new tricks of the trade like a guide on developing multilingual content strategies.

@problogger ProBlogger: To help keep our content development converting, we turn to ProBlogger. We learn tips like emails to send during a website launch, developing content for unique niches and curing blogger’s block.

@seomoz SEOmoz: We savor SEOmoz’s blog posts, especially Whiteboard Friday. Every Friday we look forward to watching the videos of SEO teachers instructing us through drawing  out different marketing concepts.

@mashable Mashable: For our social media news, we delve into Mashable. The Mashable homepage has a beautiful layout that just makes us want to keep scrolling. We look at all the top stories and see the number of shares, so we can stay up-to-date on what’s going viral.

We not only read online marketing news, but everyday we put into practice all the tips and tricks we learn. To learn more about how the Fahrenheit Marketing team can convert your clicks into clients, contact us today.

5 Twitter Tips for Beginners

Fahrenheit Marketing
Fahrenheit Marketing in Design

Twitter started in 2006, but even though it’s been around for seven years, many are just now learning to tweet. When you first start Twitter and gaze at your Twitter stream constantly changing with clever one liners and links from people who all seem to know exactly how to tweet, it can be intimidating. To help you become a tweeting pro, here are five Twitter tips for newbies:

  • Follow people similar to you: Through different Twitter tools like Hootsuite, you can set-up streams to search for people with the same passions as you. Once you find them, start following them and seeing what they tweet about. Then see who they follow and begin to follow them.
  • Know Your Tweeting Options: Your Twitter timeline can look like a foreign language if you don’t know all the different ways you can tweet. Here are just a few:
    • Tweet: Post an update that all your followers can see.
    • Tweet to a specific person: If you just want your tweet to go to one person and your mutual friends, put @ followed by the person’s Twitter name at the beginning of the tweet.
    • Tweet multiple people: Put spaces between all their Twitter names in the tweet.
    • Reply to a tweet: You can reply to one person, or all the people mentioned in the tweet.
    • Retweet: Share someone else’s tweet that you liked.
  • Start talking and don’t worry about interrupting: If you see someone asking a question you know the answer to, or talking about something you love too, don’t be afraid to join in on the chat. Twitter is a public conversation that you can jump in on at anytime. Through interacting with others, and retweeting tweets you like, you will quickly build your followers.
  • Be careful with retweets: Many people like to retweet or RT because it’s easy to do, and it helps show some Twitter love to followers you admire. But try to only retweet links or comments you really see as valuable to avoid populating your Twitter stream with a flood of random RTs within seconds of each other.
  • Start Twitter friendships: Once you are on Twitter awhile, you will start seeing who is on around the same time you are. After tweeting back and forth, you can start to develop a relationship and even help each other out if you are in the same kind of industry.

If you would like to learn more about how to make the most of your social media and use it to convert clicks into customers, contact Fahrenheit Marketing today and set-up your consultation.