Responsive Design: How It Works & Why You Need It

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The term ‘responsive design’ has been thrown around a lot recently, and as mobile Web gets bigger and iPads keep selling, it’s going to stick around. The concept of responsive Web design revolves around making websites compatible on a variety of devices, from laptops to iPhones to video game browsers. In a mobile, on-the-go world, having a responsive website is a necessity and a desire for any company. responsive design, marketing

The basis of responsive design is flexibility. Adapting to the needs of visitors is a top priority for most companies, ranging from blogging interesting content to providing useful company information, and responding to user devices is just another part of customer service. When a website has responsive design, Web pages resize and flow to fit the screen the consumer is using. Go to a website and start messing with the size of your browser — does the site readjust to fit? Or does adjusting your screen cut off part of the site? Sites with responsive design will move as the browser moves, and this is what responsive design is all about.

Responsive design may seem initially as more of a want than a need. But, the visitors to your site would beg to differ. Studies have shown that delays or inconveniences can lead to consumers immediately leaving sites — there are plenty of other websites to browse and they’ll find the site that they can actually see on their phone. Maximum convenience is important for Web design — you’ve got the be not only the best, but the best-looking to keep consumers on your site. As snazzy and intriguing as your site may look, it loses 50 percent of its appeal when the site is cut in half on a smaller browsing screen.

When working with a Web design or marketing company, be sure to make responsive design part of your plan. It’s an integral part of making a user-friendly site, and a necessity for any company that wants to stand out in its industry.

At Fahrenheit Marketing, we offer fully responsive web design that will set your site apart from the rest. We’d love to chat with you about the possibilities for your company. Contact us to schedule a consultation today.


Learning To Trust Again: A Guide for Picking an Ethical SEO Firm

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If you’ve been cheated by an unethical SEO firm, it’s easy to feel burned by the industry as a whole. A lot of people who have been the victim of an SEO scam think that the firm they worked with is representative of SEO companies in general. Well, we can promise you that isn’t true. There are plenty of SEO firms that use only White Hat (or Google-approved) SEO strategies to improve their clients’ traffic.

Here are some tips for ensuring you don’t get cheated again:

  • Don’t choose an SEO company that guarantees rankings, offers absurdly cheap plans or can’t point to success stories.
  • Ask the SEO companies you’re speaking to what their strategies are for improving clients’ search rankings. While whoever you speak to probably won’t get into the nitty-gritty of SEO with you, they should be able to explain the companies main SEO tactics. While they do this, listen for phrases like “Content-based” and “White Hat.”
  • Ask for a few clients who could give you a reference. If the company seems hesitant to give you this information, it’s a big red flag. When speaking to the business’ references, ask how long they’ve worked with the SEO client. Long-lasting relationships are a good sign that the company is reputable.
  • Find out if your agency knows about technical SEO as well. Ask what they know about the canonical tag (it’s a tag that specifies the prefered version of a page and is usually used for sites with www before the domain name and sites without www before the domain name) and robots.txt (a file that tells search engine spiders whether they’re allowed to crawl a page) to get a good idea of their knowledge.

After getting cheated by an unethical SEO firm, it’s understandable to not want to try again with a new firm, but we hope that you’ll try. At Fahrenheit Marketing, we use only content-based strategies to improve our clients’ online visibility. Contact us today for a free consultation. We would love to show you why we’re different.


What To Do After You’ve Been Scammed By an SEO Firm

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We hate to admit it, but, unfortunately, some SEO companies are less-than-ethical, just like in any other industry. Of course, when an SEO company starts taking unethical steps to optimize your website, you could end up with an unnatural links penalty from Google. If this has happened to you, you need to act quickly to help your site recover.

Here’s a quick to-do list for fixing your site:

  1. Look at the Google Webmaster tools for your website and find the links Google has registered as pointing to your site. Export these links to a spreadsheet.
  2. Examine every link in your spreadsheet to find which links are spammy. A good rule of thumb here is that if the link doesn’t add value to the site it’s on, it’s probably spammy.
  3. Contact the webmaster of the sites with spammy links, tell them your situation and ask them to remove the bad link.
  4. If the webmaster does not respond or refuses to remove the link, use the Disavow Links Tool.
  5. File a reconsideration request with Google. Be as thorough as possible in explaining what happened and what you’ve done to fix it.
  6. Pray. These requests take some time to improve your sites visibility, and there’s no promise that the penalty will be lifted.

As difficult as it may be, we hope you don’t write off all SEO companies because of your bad experience. In our next post, we’re going to give you tips for picking a new agency after your last one cheated you.

At Fahrenheit Marketing, we pride ourselves on only using Google-approved tactics to improve our clients’ websites. Contact us today for a free consultation.


Five Resources To Help You Brainstorm Blog Topics

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If you write blog posts for your company’s website, you’ve probably run across this scenario a time or two: You (finally) have the motivation to write a post, and you’ve (somehow) managed to carve out a block of your time to work on it, but you’re at a loss for what to write about.

It can be frustrating, but it’s a common problem for bloggers. Here are five tools Fahrenheit Marketing’s bloggers use to find topics for our clients:

Ubersuggest

Ubersuggest uses Google Suggest to give users a better idea of what people are searching for. You can use Ubersuggest to think more broadly of the topics surrounding your business. For instance, if you are a dermatologist, you could type in “How does my skin” and you’ll see that a lot of searches revolve around oily skin. Use that information to give direction to your blog post.

Google Adwords Keyword Tool

Like Ubersuggest, the Google Adwords Keyword Tool can give your post a little more direction. The tool can tell you how many monthly searches occur for terms that you might include in your blog.

Quora

If you’re not yet familiar with Quora, it’s time to get acquainted. Quora is an online question-and-answer community that allows you to search for topics related to your business and read questions asked by people around the world. For example, in the Skin Care and Dermatology section, you can find questions such as “What are some truly safe skin care brands and products?”

You can feel confident that if people are asking these questions on Quora, there are probably also people who search for these questions. Answer them on your blog and see your traffic increase.

Yahoo Answers

Yahoo Answers has been around for a while. Similar to Quora, it’s a question-and-answer site where you can find tons of new blog post ideas. Sure, you’ll probably find a few crazy questions, but if you can wade through the lunatics, you’re sure to find some interesting questions to answer.

Topsy

Topsy is a great resource for finding current blog topics. The tool allows you to search social media and news sites to find what people are interested in right now. Weighing in on a current trend can help you earn traffic and readers.

At Fahrenheit Marketing, our team works diligently to create blog posts for our clients that turn clicks into customers. Contact Fahrenheit Marketing today for a free consultation.


Twitter Marketing Gone Wrong

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Twitter can be incredibly powerful for driving qualified leads to your business. Done well, Twitter can help your business engage with thought leaders, customers and other important members of your community.

But Twitter marketing isn’t always done well.

Many things can go wrong when a business begins tweeting:

  • The business can launch a plan that hasn’t been fully thought out
  • The business could lie to the people it’s trying to reach
  • The person responsible for tweeting could mix up their personal and business accounts
  • And so much more

The most popular example of Twitter marketing gone wrong is McDonald’s hashtag campaign #McDstories. McDonald’s wanted customers on Twitter to share their personal stories of eating at McDonald’s. During the planning phase, no one foresaw what actually happened: While some customers took the idea and posted their positive stories about McDonald’s, others tweeted negative stories about the fast food chain.

Lesson learned: Always think of the worst possible reaction to your online campaign.

Back in 2011, The American Red Cross had a social media slip-up of their own: One of the users responsible for the Red Cross Twitter account had confused her personal account with the nonprofit’s account and tweeted “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…. when we drink we do it right #gettngslizzerd.” Not exactly professional.

Lesson learned: Check twice before publishing any tweet. Although this tweet was taken down pretty quickly, the Internet never forgets. We do have to commend the Red Cross for it’s response to the tweet, though: “We’ve deleted the rogue tweet, but rest assured the Red Cross is sober and we’ve confiscated the keys.” By acknowledging your mistake in a humble and funny way, it’s possible to come back from these kinds of mistakes.

At Fahrenheit Marketing, we follow best practices to ensure our clients get good results from social media. If you’d like to know more about how Fahrenheit Marketing can help you, contact us today.