Online Marketing News Roundup

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At Fahrenheit Marketing, it’s our goal to stay up-to-date with online marketing news and trends, so we can better serve our clients. To get a taste of what we’ve been learning lately, here are the top 10 stories we’ve been discussing at the office:

High-speed celebration: Austin lands super-fast Google Fiber network

Since we are an Austin-based digital marketing agency, we were excited to hear the news that Google is choosing Austin as its next location for it’s fastest network yet, Google Fiber. We are counting down the days until its debut in 2014 because we know the faster the Internet we have, the more we can do for our clients.

When The Domain Name You Want Is Taken

If your dream domain name is already taken, don’t give up. Learn how to make your domain name a call to action or add your specific product to it to increase conversions.

5 Reasons Marketers Must Understand Responsive Website Design

As you start to design, or redesign your website, your site’s mobile responsiveness needs to be your main focus — not only does it help your business, but it’s also cheaper and easier for readers to use.

Facebook Offers Clarification On Home And Privacy Before Full Android Invasion

After hearing that Android is offering a new skin in the form of Facebook Home, you may wonder if even more of your privacy is at stake. Facebook clarified that its new Home app can be controlled by you like other Facebook apps.

3 Keyword Selection Ideas For Content Marketing Success

Content writers don’t need to leave all the keyword research up to the SEO crew. Through searching for trends, listening to social media conversations and keeping up with the competition, content writers can determine which keywords to focus on.

4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

In honor of Mad Men’s recent season six premiere, try to see if you have any of these Mad Men personalities on your marketing team: the idea machine, the smooth operator, the critical thinker and the number cruncher.

The Top 8 Priorities for Any One-Man Marketing Team

If you are the only member of your company’s marketing team, it’s impossible to apply every piece of marketing advice you hear. Instead try focusing on these eight priorities such as setting strategic marketing goals and establishing your exact audience.

15 Stats Brands Should Know About Mobile

For the companies that are still not sure they want to devote time and energy into making their sites mobile-friendly, stats like 85 percent of mobile users prefer mobile apps over the mobile Web might change your mind.

Vine Tops List of Free iPhone Apps in App Store

If you haven’t tried out Vine yet, a popular video-sharing service which lets you create and share six-second videos, check it out now. It’s become the number one free iPhone app, which means it’s time for your company to use it to showcase your business.

Discovering Your Client’s Voice while Ghostwriting

It’s hard to sound like a dentist or a personal injury lawyer if all you know about them is what you read online. Through interviewing your clients and studying them, you can help bring out their unique voice in your writing.

To learn more about how we apply our online marketing knowledge to convert clicks into customers, contact Fahrenheit Marketing today and set-up your consultation.

How to Make the Perfect Company Logo

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Fahrenheit Marketing in Design

Whenever people all over the world see the Starbucks logo, they know immediately that their favorite coffee drink is near. A good logo is vital to your business since it shows what your company stands for and helps build loyalty and trust. Here are some tips to help you to make a company logo that is branded into your customers’ minds:

  • Stand out from your competitors: When brainstorming your logo, it’s important to research your competitors’ logos to make sure yours won’t be mistaken for theirs. For example, if they are using flashy graphics, try using something more solid and strong.
  • Be focused: Determine what kind of message you want to give to your target audience when they see your logo, and how you want them to think and feel about your company. Keep your logo as simple and straightforward as possible. Try to highlight the one key benefit you want your customers to remember about your business in your logo.
  • Make sure it’s easy to reproduce: Logos like Target’s and the Nike’s are easy to recreate through any type of media, whether its online, on a truck, newspaper or on T.V. Make sure the design is scalable enough to still look good whether it’s large, small, on a different background or if you need to copy or fax it in black and white.
  • Hire an online marketing company: Some companies just try to have employees work together to come up with a logo. But since your logo is so important to your company’s image, it’s best to hire someone who knows what works and what doesn’t. During your meeting with the advertising agency, discuss your brainstorming ideas and also be open to the ideas the designer has.

At Fahrenheit Marketing, our team of designers knows what logos will work best and lead to the most conversions for our clients. To learn more about our online marketing services, contact us today and set-up a consultation.

3 Tips on Creating Facebook Cover Photos for Businesses

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Fahrenheit Marketing in Design

Your company’s Facebook cover photo is the face of your company on Facebook. It’s the first aspect of your company that visitors see when they go to your page, and with the redesigned newsfeed it shows up on newsfeeds when someone likes your page, so you want it to showcase the best parts of your company. Here are three tips on how to maximize your cover photo and some examples of great ones:

  • Choose an image that sparks interest: The best kind of image is one that keeps the viewer engaged, so they will want to learn more about your company. Facebook has rules against companies putting a lot of text and calls to action in their cover photos, so instead let the image speak for itself and draw the reader to read more about you. Make sure you use a high-quality photo that profiles the essence of your brand.



  • Make it the right size: If your cover photo is blurry or stretched too thin, it distracts from your Facebook page. Since Facebook cover photos are an odd size, make sure that yours fits. Here are the dimensions for a Facebook cover photo:
    • Facebook cover photo size: 851 pixels wide by 315 pixels tall
    • Minimum image dimension: 720 pixels wide
    • Profile icon size: 160 x 160 pixels, with a minimum image upload size of 180 x 180 pixels



  • Switch it up: Make sure that you don’t have the same cover photo all the time. Try to change it once a month to match a holiday or highlight any new products or events your company is promoting. To engage your fans, try highlighting them in your company’s Facebook cover photo through having a fan of the week or month.



To learn more about how Fahrenheit Marketing uses social media to convert clicks into customers for our clients, contact us today and set up your consultation.

Follow Friday: Web Developers

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Fahrenheit Marketing in Design

Our Web developers are always staying up-to-date with Web development trends to better serve our clients. Twitter is one of their favorite ways to learn from and connect with Web developers from around the world. Here are the top four Web developers our developers follow:

Leah Culver @leahculver

In a male-dominated coding world, Leah Culver breaks the stereotype with pizzazz. She is an iOS/Python developer and the product director at Sincerely, Inc., which builds mobile apps for making the world a more thoughtful place. She has co-authored both the OAuth and OEmbed open API specifications.

Jeff Atwood @codinghorror

Our developers love Jeff Atwood’s blog, Coding Horror, where he shares his insights on programming. This year, Jeff announced his new company, Civilized Discourse Construction Kit, Inc, whose flagship product is an open-source, next-generation discussion platform called Discourse.

Mark Otto @mdo

Mark is a brilliant GitHub designer and one of the creators of Bootstrap, a front-end Web app development toolkit. He used to work at Twitter before deciding to focus on Bootstrap and GitHub full-time.

Paul Irish @paul_irish

Paul says, “I make the www fun,” and wants to make the Web as compelling as possible. He is a front-end developer on Google Chrome’s Developer Relations team, and was on the jQuery Team for two years.

Through keeping up with the ever-changing Web development industry, Fahrenheit Marketing’s Web developers transform clicks into customers for our clients. To learn more about our Web development services, contact Fahrenheit Marketing today and set-up your consultation.

4 Reasons Why We Love to Use WordPress

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Fahrenheit Marketing in Design

Our Web developers are always hard at work developing unique sites that lead to conversions for our clients. But even though each site has its own personality, the platform we use to make most of our sites is WordPress. Why do we choose WordPress over other platforms? Here are our top four reasons why we are in love with WordPress:

  • Google loves WordPress, too: Google treats WordPress sites nicely, which means if you have a WordPress site, it’s more likely you will show up higher in search engine results. The main reason WordPress sites do well in Google is that they have great SEO plugins and permalinks.
  • Free and open-source: According to WordPress stats, there are around 63,395,115 WordPress sites in the world. One big reason so many use WordPress is that it’s free. Many programs claim to be free, but once you reach a limit, you have to pay to keep using it. WordPress is no cost with no strings attached.
  • A plethora of plugins: WordPress offers around 24,259 plugins, and it’s easy to find what you are looking for in WordPress’ vast directory of plugins. The plugins usually take only one-click to install, and you can always find something that meets your website’s needs.
  • CMS Integration: We love WordPress’ content management integration. That means any of our clients can easily update or change their website without knowing an iota of code. WordPress’ fluid, simple design empowers our clients to provide fresh content to their customers, which keeps their customers connected and their sites search engine friendly.

WordPress is one of our favorite online marketing to help us convert clicks into customers. To learn more about our digital marketing services, contact Fahrenheit Marketing today and set up your consultation.