How Facebook’s Redesigned News Feed Helps Brands and Businesses

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Facebook has done it again — changed your Facebook experience for the better through its updated News Feed. An article in Forbes shared how the recent changes will help brands and businesses.

With the new change, category-specific feeds are easily accessible from the top right portion of the page, and you access your Timeline through the collapsible black navigation bar on the left. Through the update, you can choose to look at certain feeds, such as looking at only photo updates through clicking of the Photos feed, or see only the latest updates from your friends or brands you like through the Most Recent feed.

The major changes that affect brands and businesses are:

  • More Cover Photo Prominence: After a friend likes a brand or business, the lower half of the brand’s cover photo appears in your stream, giving your brand more exposure.
  • Floating Advertising Section: This area will be on the lower right side of the page and will contain sponsored display advertisements, sponsored stories and targeted display ads.
  • Extra Ad Spaces: The redesigned user interface will contain up to 10 ad spaces, which is three more than the previous design. And as you scroll down, at least four of those ads always remain present on your screen.
  • Vibrant Photos: The new stylish look of published photos draws in the user and connects them even more with your business or brand.

If you want to check out the redesigned Facebook News feed, just go to Facebook’s News Feed preview page and join the waiting list.

We are excited about the recent Facebook changes and how we can use them to connect with our clients’ customers even more. To learn more about Fahrenheit Marketing’s online marketing services, contact us today to set-up your consultation.


Online Marketing News Round-Up

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As an Austin online marketing agency, today we are celebrating the start of SXSW, the interactive, film and music festival taking over Austin from March 8-17. SXSW has been the hottest topic of the office, but we’ve also chatting about these online marketing stories this week:

29 SXSW 2013 Panels You Can’t Miss

If you are in Austin for SXSW, this article will help you figure out how to manage your packed SXSW schedule. It recommends different panels to check out each day. We are looking forward to Make Me Care: Digital Storytelling to Affect Change and the SXSW Trade Show.

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Everyone knows they should add pictures to their blog content to engage customers, but there are many unique, fun ways you can use a variety of visuals to connect with your customers.

Media Training Tips: How to Help Your Experts Ace a Media Interview

You’re excited that your PR team has landed one of your company experts an interview with the media, but to make the most it, learn what they should do before, during and after the interview.

41% of email is now opened on mobile devices

We aren’t surprised at the high percentage of email being opened on mobile devices, or that it’s likely to surpass the desktop by the end of the year, but we are surprised that many companies still say they don’t have strong mobile strategies in place.

Five brands that reaped rewards after adopting responsive design

These five case studies prove what we already knew: that responsive Web design increases traffic, sales and conversions. This is why we offer responsive design services.

Why Pay Per Click Is Such A Beautiful Tool For SEO

Instead of keeping PPC and SEO in separate areas of the office, why not share PPC insights with SEO specialists?

10 Questions Local Businesses Should Answer When Considering Online Deals

Before just assuming your local business should have local deals, ask yourself these valid questions to see if it’s best for your company.

Good Grammar Should Be Everyone’s Business

In honor of National Grammar Day this week, learn how having good grammar can lead to a successful career.

6 Parts of Your Marketing You Should Always Be Optimizing

You know you should be optimizing your website, but it’s overwhelming to know where to start. Here are six aspects you can focus on to see a difference in your bottom line.

Google Plus Releases New Layout for Profiles

If you have Google Plus, you might have noticed some changes recently including a massive cover photo, a new design for the About page tab and a Reviews tab.

We keep up on online marketing news so we can better serve our clients. To learn more about how Fahrenheit Marketing converts clicks into clients, contact us today.


5 Questions to Ask Your Potential Web Design Firm

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There are so many Web design firms out there, it can be frustrating to even begin your search looking for the perfect one for you needs. To narrow down your choices and discover which one would best help your company, ask your potential Web design companies these questions:

1. What is your track record?

If you are deciding on a Web design firm, it’s important to know how happy the rest of their clients were with their work. Even if they have beautiful websites in their portfolios, their clients might not have enjoyed working with them. Try contacting a few of the companies listed in their portfolio and ask them about their experience with that Web design firm.

2. Who will own the website and content?

Sometimes a Web design firm will create your website, and then if you want to end your contract, they will charge you an enormous fee to buy your website back from them. Be sure that you will still have ownership over the website you paid for no matter what may happen.

3. What happens if I need to make changes to my website?

Some websites are designed so intricately that only coding experts can manage them. But if a Web design firm tells you that their websites are built in a content management system, that means you can make changes to it, even if you don’t know much about computers. At Fahrenheit Marketing, all of our websites have CMS integration, so you can easily maintain your website and continuously provide fresh content that connects with your customers.

4. Do you have experience building mobile websites?

If your website isn’t mobile-friendly, you won’t go far these days on the road to success. You will need to have a mobile site, so ask to see some of the Web design firm’s mobile website examples and test out how they look on mobile devices.

5. How long will it take to design, code and implement my site?

If the Web design firm gives you a very quick turnaround for your website, that might not be a good sign. They might just be using a template to design the site instead of creating their own. But if it seems like it’s going to take too long, the team might not have good practices in place. If they offer you a reasonable time frame, it’s a good indication they know what they are doing.

If you are interested in a Web design firm, Fahrenheit Marketing is happy to answer all of these questions and tell you more about how our websites convert clicks into clients. Contact us today to set-up your consultation.


How do you choose the best digital marketing agency?

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It is easy to find digital marketing agencies that say they will move your company up in the search engine results and give you hundreds of conversions, but it’s hard to find one that actually does what it says. If you are looking for an online marketing agency, here are three important qualities to look for that all the best digital marketing agencies have:

Variety of Online Marketing Services

We wrote previously about the difference between an online marketing agency and an SEO shop, and having a variety of services is the big difference. It’s not just strong SEO or having a good Web designer that will give you the customers you want. The agency needs to have every facet of a good marketing campaign united and working together. At Fahrenheit Marketing, we provide everything you need to succeed:

  • Web design
  • Web development
  • Search engine optimization
  • Mobile application development
  • Online public relations
  • Social media marketing
  • Web application development
  • PPC Management
  • Multimedia production
  • User experience
  • Brand development
  • Responsive design
  • Email Marketing
  • CMS Integration
  • FahrenTrack Phone Tracking
  • Content Development

Good Portfolio and Testimonials 

Since it can be hard to find an online marketing agency you can trust, it’s important to read client testimonials and see what kind of work the agency does through its portfolio. If a digital marketing agency doesn’t have enough good testimonials or portfolio pieces, it’s a clear sign that they aren’t making their company and their clients proud. At Fahrenheit Marketing, we show off our hard work on our portfolio page, and have clients who can’t wait to share with our potential clients how we helped other clients gain new customers.

Strong Support

If you can’t figure out how to contact the digital marketing agency, that’s not a good sign. When you are working with a digital marketing agency, it’s important to find one that understands you and is there to help you at anytime. Try contacting the online marketing agency and see how long it takes them to get back to you. If they give you good support even before you are a client, they are likely going to be there for you anytime you need help while working with the agency.

At Fahrenheit Marketing, we take pride in having a variety of online marketing services, a strong portfolio with positive client reviews and always being there for our clients. If you would like to learn more how we can transform your clicks into clients, contact us today and set up your consultation.


Follow Friday: Online Marketing News

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We know it’s important for us to stay on top of online marketing news so we can better serve our clients. For this week’s Follow Friday, here are some of the top online marketing news sources we learn from every day:

@sewatch Search Engine Watch: We love how through following Search Engine Watch we always have a constant stream of SEO education flooding our Twitter timeline: link-building, press releases, WordPress — they’ve got it covered, so we can too.

@SEjournal Search Engine Journal: Not only does SEJ provide up-to-date online marketing news, but they also have tutorials that helps us learn new tricks of the trade like a guide on developing multilingual content strategies.

@problogger ProBlogger: To help keep our content development converting, we turn to ProBlogger. We learn tips like emails to send during a website launch, developing content for unique niches and curing blogger’s block.

@seomoz SEOmoz: We savor SEOmoz’s blog posts, especially Whiteboard Friday. Every Friday we look forward to watching the videos of SEO teachers instructing us through drawing  out different marketing concepts.

@mashable Mashable: For our social media news, we delve into Mashable. The Mashable homepage has a beautiful layout that just makes us want to keep scrolling. We look at all the top stories and see the number of shares, so we can stay up-to-date on what’s going viral.

We not only read online marketing news, but everyday we put into practice all the tips and tricks we learn. To learn more about how the Fahrenheit Marketing team can convert your clicks into clients, contact us today.