Follow Friday: Online Marketing News

Fahrenheit Marketing
Fahrenheit Marketing in Design

We know it’s important for us to stay on top of online marketing news so we can better serve our clients. For this week’s Follow Friday, here are some of the top online marketing news sources we learn from every day:

@sewatch Search Engine Watch: We love how through following Search Engine Watch we always have a constant stream of SEO education flooding our Twitter timeline: link-building, press releases, WordPress — they’ve got it covered, so we can too.

@SEjournal Search Engine Journal: Not only does SEJ provide up-to-date online marketing news, but they also have tutorials that helps us learn new tricks of the trade like a guide on developing multilingual content strategies.

@problogger ProBlogger: To help keep our content development converting, we turn to ProBlogger. We learn tips like emails to send during a website launch, developing content for unique niches and curing blogger’s block.

@seomoz SEOmoz: We savor SEOmoz’s blog posts, especially Whiteboard Friday. Every Friday we look forward to watching the videos of SEO teachers instructing us through drawing  out different marketing concepts.

@mashable Mashable: For our social media news, we delve into Mashable. The Mashable homepage has a beautiful layout that just makes us want to keep scrolling. We look at all the top stories and see the number of shares, so we can stay up-to-date on what’s going viral.

We not only read online marketing news, but everyday we put into practice all the tips and tricks we learn. To learn more about how the Fahrenheit Marketing team can convert your clicks into clients, contact us today.


5 Twitter Tips for Beginners

Fahrenheit Marketing
Fahrenheit Marketing in Design

Twitter started in 2006, but even though it’s been around for seven years, many are just now learning to tweet. When you first start Twitter and gaze at your Twitter stream constantly changing with clever one liners and links from people who all seem to know exactly how to tweet, it can be intimidating. To help you become a tweeting pro, here are five Twitter tips for newbies:

  • Follow people similar to you: Through different Twitter tools like Hootsuite, you can set-up streams to search for people with the same passions as you. Once you find them, start following them and seeing what they tweet about. Then see who they follow and begin to follow them.
  • Know Your Tweeting Options: Your Twitter timeline can look like a foreign language if you don’t know all the different ways you can tweet. Here are just a few:
    • Tweet: Post an update that all your followers can see.
    • Tweet to a specific person: If you just want your tweet to go to one person and your mutual friends, put @ followed by the person’s Twitter name at the beginning of the tweet.
    • Tweet multiple people: Put spaces between all their Twitter names in the tweet.
    • Reply to a tweet: You can reply to one person, or all the people mentioned in the tweet.
    • Retweet: Share someone else’s tweet that you liked.
  • Start talking and don’t worry about interrupting: If you see someone asking a question you know the answer to, or talking about something you love too, don’t be afraid to join in on the chat. Twitter is a public conversation that you can jump in on at anytime. Through interacting with others, and retweeting tweets you like, you will quickly build your followers.
  • Be careful with retweets: Many people like to retweet or RT because it’s easy to do, and it helps show some Twitter love to followers you admire. But try to only retweet links or comments you really see as valuable to avoid populating your Twitter stream with a flood of random RTs within seconds of each other.
  • Start Twitter friendships: Once you are on Twitter awhile, you will start seeing who is on around the same time you are. After tweeting back and forth, you can start to develop a relationship and even help each other out if you are in the same kind of industry.

If you would like to learn more about how to make the most of your social media and use it to convert clicks into customers, contact Fahrenheit Marketing today and set-up your consultation.


3 Tools to Help You Build a Great Website

Fahrenheit Marketing
Fahrenheit Marketing in Design

If you are trying to get your small business off the ground, you need a website. And not just any website, but a professional, eye-catching, converting one. Yet, it’s one thing to know what you need and another to figure out how to actually make it. To get started on creating your website, here are three helpful website building tools to check out:

  • Weebly: This is a super easy to use tool that will pretty much build your website for you. It has around 150 Web design templates for you to choose from, and you can add photos and text easily through its drag-and-drop feature. Other features include a full e-commerce portal, photo galleries and the ability to register your domain on Weebly.com. It’s free for a basic site and only $3 a month to get a custom URL and access to advanced features like analytics.
  • Google’s Get Your Business Online: Google is trying its best to help small business owners create a digital presence, and one way is through its online toolkit for website creation. GYBO lets you choose your own custom domain name and design, and you can even create a free customized mobile site. You can get your site up and running in about an hour. If you don’t have any coding skills, this is a perfect tool, plus its free for a year and then hosting is $7 a month after that.
  • Pressfolios: If you are a freelance writer who has a portfolio, it can be hard to figure out the best method to show potential clients your articles. Pressfolios is a perfect web tool for showing off your work quickly and easily. You can just copy URLs of your press clippings, paste it into the Pressfolios reader and add an image to go with it. It requires no expert technical knowledge to use, and you even get a smart permalink to put in your cover letter.

The Fahrenheit Marketing team knows what it takes to build a website that gets you the conversions you’ve been dreaming of. To learn more about our online marketing services, contact us today and set-up your consultation.


Why You Should Always Secure Your Domain Name

Fahrenheit Marketing
Fahrenheit Marketing in Design

A recent Mashable article got us laughing, and reminded us that the sooner you secure your treasured domain name, the better. Guy Fieri, the popular Food Network personality, learned that lesson the hard way.

Guy Fieri is best known for his show Diners, Drive-ins and Dives. He owns a restaurant called Guy’s American Kitchen and Bar in New York City — but he doesn’t own the domain name. Instead, Bryan Mytko, an NYC-based programmer, owns GuysAmericanKitchenAndBar.com, where he shares his own interpretation of Guy’s menu.

Here are some of our favorite selections from the site’s parody menu:

  • Football: The Meal: “Warm, broken hamburgers served in a clear, plastic bag enclosed in a larger black trash bag. Thrown at you from 40 yards. ”
  • The Olive Garden: “22 pounds of wine-stunned Kalamata olives tumbled over chopped iceberg lettuce and served in a trough family-style. Ranch hose optional, but recommended.”
  • Honky-Tonky Double Barrel Meat Loaded Blast: “A Sammy Hagar lookalike pushes your face into a leather bag filled with oil and if you eat the whole thing, you get to eat a 13 pound burger.”

It’s all fun and games unless it’s your domain name at stake. If you are in the midst of choosing your own domain name, it can be difficult, especially if your first-choice is already taken. The Fahrenheit Marketing team knows all the best practices when it comes to choosing simple domain names that set your company apart.

To learn more about how we can use our online marketing skills to convert your clicks into customers, contact us today and set-up your consultation.


4 Tips for Creating Infographics

Fahrenheit Marketing
Fahrenheit Marketing in Design

You’ve seen them everywhere. But how do you make your own viral infographic that will lead to conversions? Here are a few tricks that will get your infographics spreading and converting in no time.

1. Learn from the pros

Before you make your infographic, it’s important to know what works. Take a look at sites like visual.ly or Information is Beautiful to get some inspiration for your infographic. There are hundreds of infographics on those sites, but try to just focus on analyzing the ones that match the concept you want to show, so you won’t be overwhelmed.

2. Keep it simple

You need to choose one and only one topic for your infographic, so you don’t overload the reader. Try to think of a specific question that your infographic could give the answer to. When creating your infographic, don’t go visual-crazy and distract the reader. Instead, focus on a few high-quality, spaced out images that display what you want your reader to learn from the infographic.

3. Don’t forget your data

It’s easy to get lost in creating awesome graphics that your data and content gets left behind. Research your data thoroughly and make sure everything you include in your graphic is there to help your reader understand the information better, and not just to look cool.

4. Use infographic tools

Once you have brainstormed and planned your infographic, choose a tool to help you create it. A recent helpful SEOmoz article highlighted 10 great tools for creating infographics. Some free ones we like are:

If you would like to learn more about how we can use our design skills to convert your clicks into customers, contact Fahrenheit Marketing today and set-up your consultation.