How Can I Prepare for a Marketing Agency to Make Me a New Site?

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You’ve decided to make the jump and get a new website for your business. You’re starting to research which marketing firms will give you the most bang for your buck. You might have even found your top choice firms and scheduled meetings with them.

But what can you do to make the process simpler for you and your new marketing agency once they begin working on your site? Here are three tips to make the process of building a new website easier:

  1. Find examples of websites in your field that you like. By finding websites that you like, you’ll be able to tell your marketing agency which features you prefer, what color schemes you think look best and even what kind of tone you want the copy on your site to have. On the flip side, it’s also a good idea to find examples of websites you absolutely don’t like to give the agency a clearer picture of what you’re aiming for.
  2. Collect information on your existing customer base or think about the qualities of the customers you would like to have. A good website will speak to your customers, and the better your marketing agency knows your customer base, the better they’ll be able to create a site that your customers will connect with.
  3. Think about what sets you apart from others in your field. Great marketing websites tell customers why they should use that business instead of another. Find out what makes your business unique, and your website will be able to attract customers. Need help finding your unique selling proposition? Read our past blog post.

Ready to earn more customers with an outstanding website? Contact Fahrenheit Marketing today for a free consultation
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Fahrenheit Employee Profile: Garrett Glick

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Fahrenheit Employee Profile: Garrett GlickFahrenheit Marketing has a diverse family of many talents, from all over America and the world. Our wide-range of perspectives helps us understand our clients even more, which is one reason why Garrett is the perfect account manager for Fahrenheit Marketing. He is next up in our Fahrenheit Employee Profile series:

Where are you from?

I was born in Greenville, S.C. – moved to East Lansing, Mich. (my dad’s hometown) and then down to Charlotte, N.C., where I spent most of my childhood and teenage years. I then went to college at Appalachian State University and I moved to Korea after graduating.

Why did you choose to live in Korea?

Because I wanted access to an unlimited supply of fresh kimchi. That and I wanted to travel somewhere that was completely different from anywhere I’ve been before in my life. It was one of the best decisions I’ve ever made.

What did you enjoy most about your time in Korea?

I enjoyed being a minority in one of the most ethnically homogeneous countries in the entire world.

How did you end up in Austin?

I Skyped with one of my best friends from college to talk about where we should move to, and we picked out three cities: Brooklyn, Austin and San Diego. After weighing the pros and cons, we decided on Austin, and I flew straight from Seoul to Austin.

How did you first become interested in account management?

I really enjoy working and communicating with people. I especially like working with a diverse set of personalities, so account management is the perfect fit.

What do you enjoy most about being an Account Manager?

Taking a client’s vision from their first meeting with Fahrenheit and blending it together with our creative and innovative staff’s talent to shape a website that wows the client. Sometimes it’s exactly what they’d envisioned in the beginning, and other times it completely evolves into something even more effective.

What is your favorite thing to do in Austin?

I like to see live music.

What is one thing people would be surprised to know about you?

I’ve been in a Korean television ad.

Anything else you would like to add?

I’ve never been more confident in a team than I am with the incredibly talented staff here at Fahrenheit, and I hope that our clients feel the same way after working with our agency.

To learn more about how we can use our talents to help your company gain customers, contact Fahrenheit Marketing today and set-up your free consultation.


The Top 5 Web Design Books

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Fahrenheit Marketing in Design

Are you tired of learning by reading online articles all day? If you’ve had your fill of Web design articles and want something meatier that you don’t have to read off a computer screen, here are five Web design books on our reading lists:

Responsive Web Design 

By Ethan Marcotte

This year, the rate of mobile device users will likely surpass desktop users, so every website has to be primed for mobile devices in order to succeed. This book teaches you how to create sites that anticipate and respond to your users’ needs, whether they are using mobile browsers, tablets, netbooks or huge widescreen displays. It details techniques and principles behind fluid grids, flexible images and media queries.

Implementing Responsive Design

By Tim Kadlec

According to Web designer Jason Grigsby, Kadlec’s book “picks up where Ethan Marcotte’s ‘Responsive Web Design’ leaves off and provides practical tools for designers.” It deals with creating sites that work with today’s volatile landscape concerning viewports and devices, and shares how responsive Web design affects the way we design, build and plan our sites.

Mobile First

By Luke Wroblewski

If you are still wondering why you should design for mobile first, former Yahoo! design architect Luke Wroblewski tells you why and packs his vast mobile design knowledge into this entertaining guidebook. Acclaimed Web designer Andy Clarke says to “read Mobile First in tandem with Responsive Web Design, and you’ll know the shape of Web design for the next five years.”

Nudge

By Richard H. Thaler and Cass R. Sunstein

Web designers aren’t just making pretty pieces of Web artwork, but use every color, shape and image to convert the viewer into a customer. Through this book, you can learn how to use psychology to ‘nudge’ people into making certain choices, like buying your company’s products.

Seductive Interaction Design

By Stephen P. Anderson

If you are looking for a book that more specifically relates to how to connect users to your designs, this one’s for you. It shares the reasoning behind why people can become attracted to your website, with an approach to designing sites and interactions based on the stages of seduction.

Our Web designers are always learning new techniques, so they can better serve our clients. To learn more about the Fahrenheit Marketing team and how we can help connect you to your customers, contact us today and set-up your consultation.


How Facebook’s Redesigned News Feed Helps Brands and Businesses

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Facebook has done it again — changed your Facebook experience for the better through its updated News Feed. An article in Forbes shared how the recent changes will help brands and businesses.

With the new change, category-specific feeds are easily accessible from the top right portion of the page, and you access your Timeline through the collapsible black navigation bar on the left. Through the update, you can choose to look at certain feeds, such as looking at only photo updates through clicking of the Photos feed, or see only the latest updates from your friends or brands you like through the Most Recent feed.

The major changes that affect brands and businesses are:

  • More Cover Photo Prominence: After a friend likes a brand or business, the lower half of the brand’s cover photo appears in your stream, giving your brand more exposure.
  • Floating Advertising Section: This area will be on the lower right side of the page and will contain sponsored display advertisements, sponsored stories and targeted display ads.
  • Extra Ad Spaces: The redesigned user interface will contain up to 10 ad spaces, which is three more than the previous design. And as you scroll down, at least four of those ads always remain present on your screen.
  • Vibrant Photos: The new stylish look of published photos draws in the user and connects them even more with your business or brand.

If you want to check out the redesigned Facebook News feed, just go to Facebook’s News Feed preview page and join the waiting list.

We are excited about the recent Facebook changes and how we can use them to connect with our clients’ customers even more. To learn more about Fahrenheit Marketing’s online marketing services, contact us today to set-up your consultation.


Online Marketing News Round-Up

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Fahrenheit Marketing in Design

As an Austin online marketing agency, today we are celebrating the start of SXSW, the interactive, film and music festival taking over Austin from March 8-17. SXSW has been the hottest topic of the office, but we’ve also chatting about these online marketing stories this week:

29 SXSW 2013 Panels You Can’t Miss

If you are in Austin for SXSW, this article will help you figure out how to manage your packed SXSW schedule. It recommends different panels to check out each day. We are looking forward to Make Me Care: Digital Storytelling to Affect Change and the SXSW Trade Show.

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Everyone knows they should add pictures to their blog content to engage customers, but there are many unique, fun ways you can use a variety of visuals to connect with your customers.

Media Training Tips: How to Help Your Experts Ace a Media Interview

You’re excited that your PR team has landed one of your company experts an interview with the media, but to make the most it, learn what they should do before, during and after the interview.

41% of email is now opened on mobile devices

We aren’t surprised at the high percentage of email being opened on mobile devices, or that it’s likely to surpass the desktop by the end of the year, but we are surprised that many companies still say they don’t have strong mobile strategies in place.

Five brands that reaped rewards after adopting responsive design

These five case studies prove what we already knew: that responsive Web design increases traffic, sales and conversions. This is why we offer responsive design services.

Why Pay Per Click Is Such A Beautiful Tool For SEO

Instead of keeping PPC and SEO in separate areas of the office, why not share PPC insights with SEO specialists?

10 Questions Local Businesses Should Answer When Considering Online Deals

Before just assuming your local business should have local deals, ask yourself these valid questions to see if it’s best for your company.

Good Grammar Should Be Everyone’s Business

In honor of National Grammar Day this week, learn how having good grammar can lead to a successful career.

6 Parts of Your Marketing You Should Always Be Optimizing

You know you should be optimizing your website, but it’s overwhelming to know where to start. Here are six aspects you can focus on to see a difference in your bottom line.

Google Plus Releases New Layout for Profiles

If you have Google Plus, you might have noticed some changes recently including a massive cover photo, a new design for the About page tab and a Reviews tab.

We keep up on online marketing news so we can better serve our clients. To learn more about how Fahrenheit Marketing converts clicks into clients, contact us today.