Five Resources To Help You Brainstorm Blog Topics

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If you write blog posts for your company’s website, you’ve probably run across this scenario a time or two: You (finally) have the motivation to write a post, and you’ve (somehow) managed to carve out a block of your time to work on it, but you’re at a loss for what to write about.

It can be frustrating, but it’s a common problem for bloggers. Here are five tools Fahrenheit Marketing’s bloggers use to find topics for our clients:

Ubersuggest

Ubersuggest uses Google Suggest to give users a better idea of what people are searching for. You can use Ubersuggest to think more broadly of the topics surrounding your business. For instance, if you are a dermatologist, you could type in “How does my skin” and you’ll see that a lot of searches revolve around oily skin. Use that information to give direction to your blog post.

Google Adwords Keyword Tool

Like Ubersuggest, the Google Adwords Keyword Tool can give your post a little more direction. The tool can tell you how many monthly searches occur for terms that you might include in your blog.

Quora

If you’re not yet familiar with Quora, it’s time to get acquainted. Quora is an online question-and-answer community that allows you to search for topics related to your business and read questions asked by people around the world. For example, in the Skin Care and Dermatology section, you can find questions such as “What are some truly safe skin care brands and products?”

You can feel confident that if people are asking these questions on Quora, there are probably also people who search for these questions. Answer them on your blog and see your traffic increase.

Yahoo Answers

Yahoo Answers has been around for a while. Similar to Quora, it’s a question-and-answer site where you can find tons of new blog post ideas. Sure, you’ll probably find a few crazy questions, but if you can wade through the lunatics, you’re sure to find some interesting questions to answer.

Topsy

Topsy is a great resource for finding current blog topics. The tool allows you to search social media and news sites to find what people are interested in right now. Weighing in on a current trend can help you earn traffic and readers.

At Fahrenheit Marketing, our team works diligently to create blog posts for our clients that turn clicks into customers. Contact Fahrenheit Marketing today for a free consultation.


Twitter Marketing Gone Wrong

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Twitter can be incredibly powerful for driving qualified leads to your business. Done well, Twitter can help your business engage with thought leaders, customers and other important members of your community.

But Twitter marketing isn’t always done well.

Many things can go wrong when a business begins tweeting:

  • The business can launch a plan that hasn’t been fully thought out
  • The business could lie to the people it’s trying to reach
  • The person responsible for tweeting could mix up their personal and business accounts
  • And so much more

The most popular example of Twitter marketing gone wrong is McDonald’s hashtag campaign #McDstories. McDonald’s wanted customers on Twitter to share their personal stories of eating at McDonald’s. During the planning phase, no one foresaw what actually happened: While some customers took the idea and posted their positive stories about McDonald’s, others tweeted negative stories about the fast food chain.

Lesson learned: Always think of the worst possible reaction to your online campaign.

Back in 2011, The American Red Cross had a social media slip-up of their own: One of the users responsible for the Red Cross Twitter account had confused her personal account with the nonprofit’s account and tweeted “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…. when we drink we do it right #gettngslizzerd.” Not exactly professional.

Lesson learned: Check twice before publishing any tweet. Although this tweet was taken down pretty quickly, the Internet never forgets. We do have to commend the Red Cross for it’s response to the tweet, though: “We’ve deleted the rogue tweet, but rest assured the Red Cross is sober and we’ve confiscated the keys.” By acknowledging your mistake in a humble and funny way, it’s possible to come back from these kinds of mistakes.

At Fahrenheit Marketing, we follow best practices to ensure our clients get good results from social media. If you’d like to know more about how Fahrenheit Marketing can help you, contact us today.


Panda and Penguin: An Intro

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If you spend time around people who own websites, you might have heard that Google refreshed its Penguin algorithm last week. In previous months, the popular search-related buzzword was “Panda.” These two terms often leave people who aren’t involved with search engines wondering why everyone spends so much time talking about black and white animals.

If you’re not sure what all the fuss is about, this blog post is for you.

First, some background: The search results that appear when you do a search on any search engine are controlled by a complicated set of algorithms that prefer some factors over others. Panda and Penguin are two of the hundreds of algorithms that control the results you see on Google.

Coming onto the Google scene in early 2011, Panda was the first of these two algorithm updates. It originally had a huge impact on search results, affecting 12 percent of queries, according to Google. This update aimed to demote low-quality websites. The hardest hit sites had thin content, duplicate content and sites with more ads than content. With this update, Google made it clear that only quality sites should be found near the top of the search results.

Penguin was Google’s answer to over-optimization and Web spam, becoming part of Google’s formula in April of last year. Penguin looked mostly at sites’ backlinks to determine if the links were created organically, or if they were manipulated by the site owner or an employee of the site owner. Wise webmasters stopped stuffing the anchor texts they used with as many keywords as possible and moved toward earning links instead of building them.

At Fahrenheit Marketing, our talented SEO team members keep up with Google’s ever-changing updates to drive traffic to our clients’ sites. If you’re interested in hearing about how Fahrenheit Marketing can bring qualified leads to your site, contact us today.


Pinterest Marketing Tips for Beginners

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You’ve probably heard a lot about Pinterest over the last year, and rightfully so: 15 percent of adult Internet users in the United States have an account on the service. With that many active users, it’s time to start thinking about promoting your business on the network.

If you’ve never used Pinterest before, you’ll need a few tips. Here are ours:

  • Plan your promotions with the users in mind. Pinterest’s user base is overwhelmingly white, female and affluent, so make sure what you do on Pinterest appeals to that demographic. If it doesn’t, your time would probably be better used somewhere else.
  • Don’t post a bunch of self-promotional pins. Your goal on Pinterest should be to provide some value for your followers, and that’s hard to do when you only pin links to your website. A few self-promotional pins are fine, just make sure that it adds value for your followers and don’t go overboard.
  • Choose the pictures you pin carefully. Pinterest is all about the visuals, so choose pictures that will catch your target customers’ eyes and earn you a repin.
  • It’s important to SEO your profile and pins, too. Use keywords in your bio, your board descriptions and even the descriptions that your pins use so your pins will come up when users search for topics relevant to you.

At Fahrenheit Marketing, our social media experts know how to turn followers into lifelong customers. Contact us today for a free consultation.


Three Questions To Ask Yourself Before Hiring a Marketing Firm

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If you’ve just made the decision to hire a marketing firm to help you grow your business, you’re probably wondering what the next steps are. There are a lot of choices out there for companies looking to hire a good marketing firm, so it’s important to ask yourself a few questions before you start your search:

1. What kind of marketing would I prefer my agency do for me? 

There are almost as many types of marketing agencies as there are businesses. In your search for firms, you’ll come across ones that work with more traditional mediums — TV, print ads, billboards, etc. You’ll also find firms that work mainly on the Internet, specializing in SEO, PPC and Web design. Think about where you’d like to get your customers from, and tailor your search to that goal.

2. Do I want a marketing agency that is targeted to my niche, or would an agency with a broader scope be better for my needs?

Some agencies provide services to only one or two niches, such as agencies that only work with dentists, or agencies that only work with lawyers. Other agencies accept clients from all backgrounds. Firms that only provide services to one industry often boast knowing more about that industry than firms that serve many different types of clients, but they also may attract less experienced candidates.

3. How much can I afford to spend?

This will help narrow your choices, as well. Some agencies require huge retainers, while others will be willing to work with you on a per-project basis or be satisfied with a much smaller retainer. When making this decision, be sure to factor in how much a new customer is worth to your company.

Once you’ve answered these questions, you can start your search for the perfect marketing agency. If you have more questions about what a marketing firm can do for your business, contact Fahrenheit Marketing today.