Marketing is everywhere. From the time we wake up and enjoy our first cup of Folger’s coffee to the time we brush our teeth with Colgate Optic White toothpaste and hop into our Tempurpedic bed, we are delivered thousands of messages from thousands of brands.
A brand sets a product or service apart from another product or service, or one person from another person. That’s right, we’re talking about personal branding. Remember, marketing is everywhere.
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
We can then define personal branding as “the activity and processes for creating, communicating, delivering, and exchanging your personal skills and experience that have value for employers, coworkers, clients, partners, and society at large.”