The longest lasting love affair is the romantic relationship between marketing and sales. These two peas in a pod rely heavily on each other for results. Marketing creates the channels for sales to obtain leads and conversions. Whereas sales communicates statistics back to marketing, letting them know the needs and wants of the consumers in order to better market the services/products that align with their needs. Just like in any relationship, the two should serve and support each other, and as you’ll see marketing and sales do this through many facets.
Ever wonder why it’s hard to market to the millennial generation? Discover some key insights from your very own millennial living, working, and breathing in the marketing industry.
We are living in a digital era, where methods of communication seem limitless and everything you need is quite literally at your fingertips. So, why is it that many businesses live in the age of darkness rather than embrace the efficiency that technology can bring to a company? Today’s post will uncover how to use Google Hangouts to maximize your business’ efficiency in-house, keep in touch with clients, and create promotional content.
Often an overlooked aspect of SEO strategy, meta descriptions are an important part of driving traffic to your web page because they convince the reader that your website will meet their needs. Although they do not contribute to page rankings, many marketers overlook the importance of a compelling meta description in a user’s process of deciding which website they believe is the most relevant to their search. Writing a compelling meta description is essentially a brief sales pitch that, when paired with proper SEO, will result in more traffic to your website.
As a passionate marketer, I am always looking for new behavior insights through analytics, surveys or reading recent studies released by research companies or universities. My goal as a marketer is to create relationships and memorable experiences. As I sat down to ponder what will be an effective tool for me to use this year in my profession I discovered a myriad of articles—all of which highlight and “predict” 2016 year of marketing trends.