SXSW2015 Festival: What we Learned

Tiffanie Wichman
Tiffanie Wichman in Marketing

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The famous annual festival that adds to our economy each year is now bigger and better than ever with more brands, music, and educational events. These events focus on specific areas of professional development, new business ideas, technology leaks, and free food!

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The Online Tag Game

Tiffanie Wichman
Tiffanie Wichman in Marketing

It’s like playing every child’s favorite recess game, tag, but online. In the game of tag, strategy and speed simultaneously work together for the advantage of either the tagger or the one being chased. The playground is Google and let me tell you, competition is fierce. Google likes to throw in some curve balls to make the game a little more interesting and fun for us who are chasing each other and brainstorming  ways to make it to the top. After all, Google is the referee and they ultimately make the rules and decide the penalties. The goal of everyone in the game is to have their website featured on the very top of the search page.

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Why Every Lawyer Needs a Marketing Agency

Tiffanie Wichman
Tiffanie Wichman in Marketing

Focus on winning that case

Jury’s, trials, and cases, they take up a lot of time; and time is what we are all running up against. Lawyers definitely understand the value of time. We are all experts in our own industry, who is to expect a lawyer to know, yet have the time or energy to lure in another case. This is the reason marketing agencies exist. We take the burden off your shoulders and handle your marketing needs with care and precision. We study the online market, we are experts in our industry and have historically proven that more leads equals more cases in your hands.

 

Competition is fierce

Many small and mid sized law firms struggle with their marketing tactics. Lawyers don’t have time to think about how to market their firm because they are out there winning cases for their own clients. The legal market is very competitive and competition continues to increase as new attorneys join the workforce and seek to obtain a share of that pie that was once so easily attainable. . This has driven many law firms into overdrive, depleting their work/life balance.

 

A virtual law firm is a thing now

Secure web based technology, high powered mobile devices, and wifi virtually everywhere allows lawyers to have their own virtual law practice. With this advantage, it would be a smart investment to partner up with a marketing agency to handle all the online advertising and engagement with potential new high quality cases, literally everywhere you serve.

 

Continue to network

Social networking is available through social channels such as Facebook, Twitter, LinkedIn, and Google+, and when used in tandem to promote your legal services will prove beneficial. Lawyer social networking has the potential to transform your law firm to the next level of service by organically connecting with current clients and future clients along with distributing legal information for the public’s general knowledge.

Marketing agencies have key marketing tools to help legal professionals and lawyers strategically position themselves in the marketplace reaching a broader audience, and accomplishing branding and client development goals.

Your business is serious business. Don’t trust your name in the hands of amateurs. Fahrenheit Marketing has been delivering engagement for its clients for the past 7 years. Learn more about legal advertising and our services.


The Importance of Color Selection for a Website

Tiffanie Wichman
Tiffanie Wichman in Design

There are many discussions about the psychology of color and how it affects consumer behavior. A website is essentially a virtual storefront showcasing your products or services. Therefore, it is very important to use the right color for your website that best reflects who you are and what message you want to portray for your target audience. 

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Deploying WordPress with Capistrano on Godaddy Shared Hosting

Jacob Williams
Jacob Williams in Development

Recently a client of ours wanted to keep their site hosted on their existing Godaddy shared hosting account. There are several reasons I dislike shared hosting in general and Godaddy particularly, but I was pretty impressed that I was able to get capistrano working with WordPress on their shared hosting server.

On our own servers, we deploy WordPress via dokku. It is a heroku-style docker container manager. We can just do a git-push to the dokku server to release a new version. It spins up a new container, checks out our repo, and runs all of our build scripts. I will do a blog post soon about this, but there are a few more details I want to improve about it before I publish.

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