Samsung to Debut Just-for-Kids Tablet

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Fahrenheit-Marketing-Samsung-Kids-TabletWe’ve all seen it: parents handing off their smartphone or tablet to the kids for a fast, easy distraction. While there is nothing wrong with children using technology (after all, there are plenty of educational applications for a variety of ages), the drawback tends to be the fact that such an expensive piece of technology will be at the hands of a child. It could end up being a pretty expensive distraction.

 

That’s where Samsung comes in: in an attempt to latch onto Samsung loyalists early on in life, Apple’s biggest competitor has entered the market of kid tech. The company has announced the release of its Galaxy Tab 3 Kids tablet in Korea this September and in the U.S. and other countries shortly after.

 

The tablet may come in three different models at some point, but every Galaxy Tab 3 Kids will contain a kid-friendly interface directed toward kids as well as educational content to appease parents. The tablet will be ergonomic and easy to hold for little hands and will come in bright colors, though it will still contain technology inside similar to Samsung’s other tablets. It will also have a front and rear facing camera.

 

Samsung isn’t alone in the kids tablet market- Toys R Us recently released their own model and the Nabi 2 Android tablet is also marketed toward children. However, kids are still eyeing Apple’s iPad tablet. According to a Nielsen study during the last holiday season, children 6-12 were more interesting in the iPad than any other electronic or gaming device.

Fahrenheit Marketing is a web marketing firm in Austin, Texas offering a wide range of services from SEO to social media management. Contact us today.


Vine vs. Instagram Video

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Vine-Versus-Instagram-Video-Fahrenheit-Marketing-AustinRecently, Facebook’s Instagram released an update that allows users to take short videos, which is in direct competition with Twitter’s social video app Vine. Both apps are extremely similar, in fact to the untrained eye they may seem to be nearly identical. But, the devil is in the details, especially when it comes to social media. Minute differences in usability and special features can and will sway users to certain apps and not others. Here are the top 4 differences between the two.

 

  • The most noticeable difference between the two is the time limit. Vine will only record six seconds of video, while Instagram users have the option of 15 seconds. The extended length of time give users a more comfortable window of time to produce their video, but on the other hand, Vine’s time limit forces users to think creatively about recording their video in the most effective way.

 

  • Looping is a feature unique to Vine. When you watch a Vine, it immediately loops and begins again and plays from the beginning, similar to a gif. Instagram has no looping feature; when the video ends, it ends. It can be inconvenient to start over the video each time yourself, since each video is just seconds long.

 

  • Any type of editing is out of the question with Vine. If you took a bad shot, you have to delete the entire Vine and start over from scratch. Instagram, however, has the option to edit videos by deleting the most recent clip. This is another added convenience that Instagram has over Vine.

 

  • Video stabilization is another standout feature unique to Instagram. In “cinema mode”, users are able to stabilize the shots they take, making them appear less shaky and more fluid. Sometimes video quality can be sacrificed when stabilizing a video, but Instagram says that it won’t be a problem for their users. Meanwhile, Vine does not have any sort of stabilization mode.

Fahrenheit Marketing is an online marketing firm located in Austin, Texas. If you require any assistance with social media, SEO, or web design, we can help. Contact us today.


Geo-targeted Ads to Appear On Twitter

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Twitter-Geotargeting-Fahrenheit-MarketingTwitter is just another mobile app to dip into the world of geo-targeted advertisements. Geo-targeted advertising is just what it sounds like: mobile apps can target the location of users through their phones and send them relevant advertisements based on their location at the time. These advertisements are considered valuable and effective because of their relevancy and their ability to stay relevant even when users are moving around from place to place. This strategy has already been used by numerous mobile apps, more recently including the department store Saks Fifth Avenue.

 

Twitter may dip into geo-targeting as soon as by the end of the year. Twitter already advertises on its mobile app, with brand buying their way directly into users’ news feeds. Now, when a user opens up their Twitter app, they can receive advertisements from brands that will be based on their current location. For example, if a user is near a Baskin-Robbins, an ad may appear on their Twitter feed telling them about a deal going on at their local franchise. This type of marketing strategy is another way to increase traffic into stores.

 

While Facebook can target users based on details like zip codes, Twitter will only target users in general metro areas. The mobile ad market is growing by leaps and bounds, and geo-targeting is just the newest trend that is coming up on advertisers’ radars.

Fahrenheit Marketing is an online marketing agency located in Austin, Texas. Contact us today.


Rumor Mill: Apple Edition

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Rumor-Mill-Apple-Iphone-5C-5S-Fahrenheit-MarketingAs the hour draws near for the new iPhone reveal, the rumors are swirling about the newest version of the iPhone – The iPhone 5C. It is the alleged “low-cost” iPhone that will pull Apple back up in terms of smartphone market share, which has taken a hit due to intense competition from Android and Samsung.

The iPhone 5C

According to rumors, the iPhone 5C is supposed to fill the void where mid-range iPhones would exist, potentially retailing for around $300 outside of carrier subsidies. While already 60% of U.S. citizens who own cell phones own a smartphone, this taps into a new area of consumers. Similar to how the iPod mini was to the iPod, the 5C could satiate the masses who have been locked out of buying an iPhone for financial reasons.

In leaked photos and video, the iPhone 5C will be made of a cheaper material: plastic. This allows for a colored backing (again, varying color choices reminiscent of the iPod mini). It is also rumored that the 5C probably won’t contain Siri in order to differentiate it from the higher-end iPhones.

The iPhone 5S

The other new iPhone (being referred to as the iPhone 5S instead of the iPhone 6) is also rumored to be released at the same time as the 5C.  According to several rumor blogs, no one is expecting much of an upgrade for the 5S outside of an upgraded camera, battery life, and other typical specs. Some people seem to think that the iPhone 6 will feature the new, most impressive features that seem to be lacking in the 5S.

However, some agree that the 5S will also probably run on the next operating system, iOS 7. The most intriguing rumor so far has to be about the built-in fingerprint scanner. Recently, Apple bought Authentec, an organization that has many specialized fingerprint-scanning products. This seems to have sparked a huge amount of speculation about a fingerprint scanner built into the Home button.

It will be interesting to see how these rumors develop in the coming month, but on September 10th, the world will promptly find out the truth.

 

Fahrenheit Marketing is a full-service online marketing firm in Austin, Texas that provides everything from social media management to web design. Contact us today for more info.


What To Do In A Social Media Crisis

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The amount of social media crises in recent history should not come as a surprise. Social media is prized by corporations who are trying to make a meaningful impact in their customers’ lives, but when everyone is online 100% of the time, things can blow up in a matter of an hour. It is important to have a clear, practical plan of action set in place for when a social media crisis happens so your organization will be prepared.

 

Perhaps one of the most important steps in crisis communication is preparation. Set aside some time one day to draw up a crisis response plan. It is worthwhile to imagine crisis situations that are the most likely to affect your organisation as well as ones that are far-fetched and extreme. Also consider collateral crises- a crisis that could affect your industry or organization indirectly. In your plan, address these points:

 

-Consider a social media monitoring application to keep an eye on all of your accounts at once. Apps like HootSuite, TweetDeck, or even Google Alerts can keep you in the know of what’s going on online. These can serve a secondary purpose of helping to manage your reputation online.

-Be sure to halt any auto-posting on all social media accounts. This is a huge faux pas and can worsen the crisis. It makes your organization seem oblivious to the fact that a crisis is occurring, or that you are purposefully ignoring it.

-Establish a chain of command to respond to the crisis. Delegate who needs to do what, and if necessary determine a spokesperson to respond to media inquiries. In some severe crises, it can be a good idea to set up a separate, easily-accessible web page about the crisis. It should be updated frequently, so make sure that this task is delegated to the right people.

-Do not ignore what is happening, be responsive. This means frequently updating social media accounts with developing information and responding to concerned and upset consumers. Following up with everyone who tweets you or posts on your Facebook wall is necessary customer relations. Also, try to avoid copy and pasting the same message as a response, which can seem disingenuous. And please, don’t act outwardly defensive. This can and will make you look like the bad guy.

-After you have implemented your crisis response plan and things have cooled off, it’s time to reflect on what happened. How did this happen and why? How can it be prevented? How can it be handled better and more smoothly? What worked and what definitely did not? After answering these questions, implement changes into your crisis response plan.

If you require any range of social media services, Fahrenheit Marketing
can help. Contact us today for more information.