Mobile Merger: Microsoft to Buy Nokia

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Microsoft has always focused more on software than hardware, which has sent them lagging behind mobile giants like Samsung and Apple. Now, the game is about to change. Microsoft has announced that they are going to purchase the device and services division of Nokia for $7.2 billion, which will give them a stronger foothold in the mobile device industry. Microsoft has an already licensed operating system for Windows Phones and seek to expand their penetration of the mobile market in acquiring Nokia. During the second quarter, Windows Phone only made up for 3.7% of the mobile operating system market.


The advantage to having complete control over both hardware and software is that Microsoft will have its own Nokia devices, which allows for seamless integration between the two. Before, Windows Phone struggled with supporting HTC and Samsung devices; now, Microsoft won’t have to worry about that. The disadvantage is that Microsoft will isolate its other partners and push them away from the Windows Phone platform. This news follows the news of the retiring of Steve Ballmer, Microsoft’s chief executive.


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In the News: New York Times Website Hacked

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New-York-Times-Cyber-Attack-Fahrenheit-MarketingIn this digital age it’s not surprising when websites of major corporations or even government entities are compromised in the name of activism or raising awareness. The New York Times is just the most recent company that was made an example by a group calling themselves the Syrian Activist Army.


The activist group has already targeted media organizations in the past that expressed particular sympathy with Syrian rebels, such as the Associated Press, the Washington Post, Al-Jazeera English and the BBC. The New York Times ultimately recovered their website the next day, and just minutes after the cyber attack set up temporary web pages.


The NYT posted a story titled “Not Easy to Hide a Chemical Attack, Experts Say” on one of the temporary web pages, an obvious message to their attackers. The attack comes at a time when President Obama considers military action in Syria in response to the apparent use of chemical weapons.


When the cyber attack happened Tuesday afternoon, NYT employees were warned to be wary of any emails they were sending out since the nature of the attack had yet to be determined. Later it was discovered that the Syrian Electronic Army attacked the company’s domain name registrar, located in Melbourne, Australia.


The S.E.A. first appeared in May 2011 during the Syrian uprisings and attacked several media outlets, nonprofits, and even the Facebook pages of President Obama and Oprah Winfrey by posting pro-Assad content. Though the S.E.A. claims it has no governmental ties, the Syrian people believe otherwise.



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Samsung to Debut Just-for-Kids Tablet

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Fahrenheit-Marketing-Samsung-Kids-TabletWe’ve all seen it: parents handing off their smartphone or tablet to the kids for a fast, easy distraction. While there is nothing wrong with children using technology (after all, there are plenty of educational applications for a variety of ages), the drawback tends to be the fact that such an expensive piece of technology will be at the hands of a child. It could end up being a pretty expensive distraction.


That’s where Samsung comes in: in an attempt to latch onto Samsung loyalists early on in life, Apple’s biggest competitor has entered the market of kid tech. The company has announced the release of its Galaxy Tab 3 Kids tablet in Korea this September and in the U.S. and other countries shortly after.


The tablet may come in three different models at some point, but every Galaxy Tab 3 Kids will contain a kid-friendly interface directed toward kids as well as educational content to appease parents. The tablet will be ergonomic and easy to hold for little hands and will come in bright colors, though it will still contain technology inside similar to Samsung’s other tablets. It will also have a front and rear facing camera.


Samsung isn’t alone in the kids tablet market- Toys R Us recently released their own model and the Nabi 2 Android tablet is also marketed toward children. However, kids are still eyeing Apple’s iPad tablet. According to a Nielsen study during the last holiday season, children 6-12 were more interesting in the iPad than any other electronic or gaming device.

Fahrenheit Marketing is a web marketing firm in Austin, Texas offering a wide range of services from SEO to social media management. Contact us today.

Vine vs. Instagram Video

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Vine-Versus-Instagram-Video-Fahrenheit-Marketing-AustinRecently, Facebook’s Instagram released an update that allows users to take short videos, which is in direct competition with Twitter’s social video app Vine. Both apps are extremely similar, in fact to the untrained eye they may seem to be nearly identical. But, the devil is in the details, especially when it comes to social media. Minute differences in usability and special features can and will sway users to certain apps and not others. Here are the top 4 differences between the two.


  • The most noticeable difference between the two is the time limit. Vine will only record six seconds of video, while Instagram users have the option of 15 seconds. The extended length of time give users a more comfortable window of time to produce their video, but on the other hand, Vine’s time limit forces users to think creatively about recording their video in the most effective way.


  • Looping is a feature unique to Vine. When you watch a Vine, it immediately loops and begins again and plays from the beginning, similar to a gif. Instagram has no looping feature; when the video ends, it ends. It can be inconvenient to start over the video each time yourself, since each video is just seconds long.


  • Any type of editing is out of the question with Vine. If you took a bad shot, you have to delete the entire Vine and start over from scratch. Instagram, however, has the option to edit videos by deleting the most recent clip. This is another added convenience that Instagram has over Vine.


  • Video stabilization is another standout feature unique to Instagram. In “cinema mode”, users are able to stabilize the shots they take, making them appear less shaky and more fluid. Sometimes video quality can be sacrificed when stabilizing a video, but Instagram says that it won’t be a problem for their users. Meanwhile, Vine does not have any sort of stabilization mode.

Fahrenheit Marketing is an online marketing firm located in Austin, Texas. If you require any assistance with social media, SEO, or web design, we can help. Contact us today.

Geo-targeted Ads to Appear On Twitter

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Twitter-Geotargeting-Fahrenheit-MarketingTwitter is just another mobile app to dip into the world of geo-targeted advertisements. Geo-targeted advertising is just what it sounds like: mobile apps can target the location of users through their phones and send them relevant advertisements based on their location at the time. These advertisements are considered valuable and effective because of their relevancy and their ability to stay relevant even when users are moving around from place to place. This strategy has already been used by numerous mobile apps, more recently including the department store Saks Fifth Avenue.


Twitter may dip into geo-targeting as soon as by the end of the year. Twitter already advertises on its mobile app, with brand buying their way directly into users’ news feeds. Now, when a user opens up their Twitter app, they can receive advertisements from brands that will be based on their current location. For example, if a user is near a Baskin-Robbins, an ad may appear on their Twitter feed telling them about a deal going on at their local franchise. This type of marketing strategy is another way to increase traffic into stores.


While Facebook can target users based on details like zip codes, Twitter will only target users in general metro areas. The mobile ad market is growing by leaps and bounds, and geo-targeting is just the newest trend that is coming up on advertisers’ radars.

Fahrenheit Marketing is an online marketing agency located in Austin, Texas. Contact us today.