Build Your Brand With Twitter

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

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Twitter is a flourishing social networking site because it is an easy and inexpensive way to strengthen your organization’s online brand. The beauty of social networking sites like Twitter is that it opens organizations up to their audiences by facilitating two-way communication. Two-way communication is a fast way to build trust and credibility for your brand. Here are two easy ways to make sure that your company is getting the most out of Twitter.

Be Relevant: Always strive to see yourself as a curator when sharing information. Use a discerning eye to determine whether or not a link is relevant to both you and your audience. Sometimes, it can be hard to reconcile the interests of your organization and your audience, but your followers will recognize that you are posting valuable and interesting content which can strengthen brand awareness.

Be Present: Interact with your followers- communication is what Twitter is all about. Put yourself out there and then reap the benefits. Actively responding to your followers and reaching out to those you follow will humanize your brand and boost engagement. Engaging with your followers can also lead to new followers.

As you can see, the fundamentals of building your brand with Twitter aren’t difficult. It’s all about engaging your followers in a meaningful way. Keeping these two ideas in mind, it’s hard to go wrong

Fahrenheit Marketing offers a wide range of social media services. If you are seeking social media services to build your organization’s brand and online presence, contact us today.


Rumor Mill: Facebook to Dip Into Video Ads

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Fahrenheit Marketing in Marketing

This week, rumors began circulating that Facebook, the social networking giant, would begin to roll out targeted video advertisements on

users’ news feeds. The videos would potentially be integrated into news feeds, similar to the current “sponsored pages” advertisements, and are to begin automatically playing once the user scrolls past it.

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Mobile social networking apps Vine and Instagram already utilized the scrolling autoplay method for its videos. The advertisements have also been described as “Television commercial-style” in which the users will not be able to skip the video ad, but will be able to turn down or mute the volume from their computers.

 

This could spark discontent in users of the social media platform, who already came up in arms when Facebook changed its privacy settings in 2011. Allegedly, CEO Mark Zuckerberg pushed back the initiative twice in order to avoid this.

 

In the last quarter, Facebook sold approximately $656 million worth of mobile ads. It is doubtful the ads would show up on the mobile Facebook app, though, in consideration of people’s limited data plans.

 

The online video ad market is a lucrative one, worth approximately $6.6 billion.It has been reported that Facebook could charge upwards of $2.5 million per day for 15 seconds of targeted video advertising, which is comparable to television commercials aired during the Super Bowl.

To learn about the full-service social media marketing Fahrenheit Marketing
has to offer, contact us today for an appointment.

 


Hiring with LinkedIn

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Fahrenheit Marketing in Design

LinkedIn has become not only a great place to look for jobs and post a public resume, but it’s also become a great tool for business looking to hire. Potential employees are now literally right at your fingertips, and it makes recruiting as simple as a search. Even small businesses need quality, experienced employees, and LinkedIn creates a public space to view profiles and find potential hires. We’ve put together some of our best tips for hiring from LinkedIn:

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  • Reach out to a lot of people. To find the perfect hire, you’ve got to go through a lot of resumes. When searching for potential employees, don’t find two or three of the best and shoot them an email. Find 30 or 50 candidates and reach out to all of them. Only a percentage will get back to you, so it’s best to put your company out there.
  • Be personable. There are hundreds of business on LinkedIn and huge companies hiring complicated positions can be intimidating to applicants. Use your personality or small company, if that’s what you are, to your advantage and be transparent and flexible. Build a relationship with candidates so they’ll remember you and favor your company.
  • Get recommendations. When looking for a new hire, ask business partners and connections for employee recommendations and their profiles.
  • Make sure your LinkedIn page is keyword-rich. Potential hires are searching for you, too! Make sure your business’s page is keyword-filled with information about your company  and the position available so you’re one of the first to pop up when being searched.
  • Create a job listing. LinkedIn allows you to post job listings for a small fee, and it’s worth it! You can have LinkedIn members apply right at your business’s page.

If you’re company hasn’t invested in LinkedIn yet, now’s the time to start- especially if you’re hiring. If you’re looking to expands your business’s social media, but aren’t sure where to start, Fahrenheit Marketing has a team ready to help. Contact us today for a free consultation.


Is Pinterest Right for Your Business?

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Fahrenheit Marketing in Marketing

Pinterest is quickly becoming a popular marketing tool for many different types of businesses. Pinterest provides a visual and social platform for content, videos, photos and other products and services businesses offer. So, is Pinterest right for your business? That depends- but you can probably benefit from the site no matter what. We’ll walk you through how to figure it out.

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  • Do you have a lot of visuals? If you company’s website is packed with interesting infographics, compelling photos or entertaining videos, then you need to be on Pinterest! Pinterest is all about visually attracting an audience, so if you’ve got the quality content, Pinterest has a board for you.

  • Is your audience already pinning your brand? Check out your Google analytics and you might be surprised- some of your market may have already been pinning your products or services. If traffic to your site is coming from Pinterest, that probably means it’s a good place to invest an account in.

  • Do you have a small amount of time to invest in it? Pinterest is a much more passively managed social media account than Twitter or Facebook, but it still takes time to create, mold, and post to. Make sure you’ve got at least a small window of opportunity to nurture your profile and add to it every so often. The good thing is, Pinterest content has a much longer shelf life than tweets or Facebook posts- pins can circulate around for months, especially if they’re racking up re-pins frequently.

  • Do you already love Pinterest? If you’re already personally interested in the site, it’s a definite option for your business. No matter what Pinterest can draw some amount of attention to your company, and if you’re already familiar with it and love the social platform, then go ahead and let your company hop on the pinning bandwagon.

Is your business interested in expanding its social media presence? Fahrenheit Marketing offers full-service social media marketing and is waiting to take your business to the next level. Contact us today for a free consultation.

 


SEO News: Google

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In an industry like SEO, the rules of the game are changing constantly. It’s important to keep up with what’s happening, whether it’s new search engine rules or new techniques. Here’s the latest story we found interesting, and it concerns Google:

Google Receives Lowest Score in Customer Satisfaction Survey, Ever

In a survey released by ForeSee Results for the American Customer Satisfaction Index, Google ranked the lowest in levels of customer satisfaction with search engines since 2003. The site was measured on a 100-point scale and Google received the lowest score it ever has, 77, since the survey started over a decade ago. Last year, Google scored 82, and Bing and Yahoo both received scores of 76, which is also lower than their 2012 scores. ForeSee explained the results by saying that advertisements were interfering with the customer experience on search engines. According to the survey, 22% of participants said advertising was what deterred them from the site.

On the social media side of the survey, Google+ scored better than Twitter and Facebook, though it still experienced a massive satisfaction score decline.

The biggest takeaway from this may be that sites need to make sure ads are relevant and engaging for the user.

As SEO moves along and surveys like this are done, it’s important to learn what users are looking for and how to make the web tailored to them, especially when it comes to search engines.

At Fahrenheit Marketing, we use tactical SEO to raise your business’s rankings and improve your traffic. Contact us today for a free consultation- we’d love to get you the exposure you need.