Google’s Newest Update: Hummingbird

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Google-Hummingbird-Update-Fahrenheit-MarketingThe SEO world has been set abuzz once again with Google’s latest algorithm update, titled Hummingbird. So what do you need to know about it?

First off, Google has already made it clear that it is trying to create the best user experience possible by trying to sift through search queries that range from useless crap to those of actual value. Penguin and Panda have already shown us that, so it’s no surprise Hummingbird is heading down the same path.

The most important goal that Google is trying to achieve with Hummingbird is less focused on keywords that match search queries and more focused on understanding what information individuals are trying to find with their search queries. Obviously the point of a search query is to find what users are looking for, but sometimes the meaning of the search query and the results Google provides based on keyword matching is completely different.

The interesting part of Google search now is that the search engine is starting to be able to understand more complex queries. Instead of searching “distance between Austin and New York”, users can simply ask “how far away is NY?” and get a simple answer.

Smart businesses will respond to Hummingbird by continuing to manage a well-rounded marketing strategy. While informative online content is going to be valuable to your users, businesses will need to reassert their efforts toward understanding their consumers’ needs.


Fahrenheit Marketing is an online marketing agency located in Austin, Texas. We offer a full range of online marketing services, from website redesign to SEO. Contact us today for more information.

Why Humor Makes a Difference

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

If your brand has already achieved some visibility in the social media world, it’s time to learn what you can do to not only continue successes, but also to maintain attention of your targeted publics on these channels.

While social media is a solid resource for sharing news quickly and efficiently, it’s also important to note how humor, when used appropriately, is much more likely to be shared between consumers than anything else. Here’s why:

Humor stands out.

If you scroll through your timeline and news feed, you will undoubtedly skim and scroll through content without much thought. Both Facebook and Twitter have become hotspots for company advertisements, whether in the middle of your feed or on the sidebars. However, if you look at how much engagement results from a humorous post from Whataburger or a YouTube video from a dental practice, you will realize humor is what gets people talking and sharing.

Humor humanizes your brand.

Part of presenting your brand as likeable is humanizing it. Why do shoppers quickly pass by pushy salesmen in the mall, or auto-delete advertisements in their emails? They do these things because they know what is important to a business: sales, sales, sales. Presenting your brand as a relatable human rather than a money-sucking robot is what connects the business to the consumer; it’s what bridges the gap.

In so many words, sporadically (or frequently, depending on the type of brand) using humor on social media to get your message across is a perfect way to oust the earmuffs of the daily consumer, who has almost trained his or herself to tune out the clutter of advertisements they encounter daily.

Coca-Cola falls to Apple, Google

Fahrenheit Marketing
Fahrenheit Marketing in Marketing
Katherine Welles /

The latest Top 100 Brands study has been published, revealing some surprising results. Followed closely by the industry, the annual study is conducted by Interbrand Corp to determine the world’s most valuable brands by measuring its financial earnings and ability to make consumers buy.

Coca-Cola has been ousted from its number one position after 13 years sitting at the top of the list by none other than Apple, Inc. Coca-Cola didn’t just fall to second place, though. Coca-Cola landed in third place after being overtaken by Google for the second place spot. Apple’s value was measured at $98.3 billion, Google’s at $93.3 billion, and Coca-Cola’s fell to $79.2 billion.

The CEO of Interbrand said that Apple has changed lives not just with its technology, but its ethos through innovation even after the passing of Steve Jobs. Overall, the study saw its largest shifts among technology companies. While Apple and Google climbed to the top, lesser-ranked Samsung still advanced by 20 percent.

The largest decline in the 14-year history of the brand study occurred this year, too. Nokia fell from 19th to 57th place, reflecting its recent turmoil. Microsoft recently bought Nokia for $7.34 billion, and announced it will only license low-end devices for the next ten years and no high-end Nokias.

In terms of foreseeable declines, Blackberry simply fell off the list completely. Blackberry began struggling once Samsung and Apple provided phones with more apps and better web browsing. Blackberry just agreed to be bought by Fairfax Financial Holdings Ltd. for $4.7 billion.


Fahrenheit Marketing is a full-service online marketing agency in Austin, Texas. Contact us today for more information.

How to Get Your Video to Go Viral

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company.

So how do you do it? What goes into creating a video so unique that it gets the attention of millions?

Did you know that cats are more viral than dogs when it comes to videos?
Did you know that cats are more viral than dogs when it comes to videos?

Have a marketing plan.

Viral videos do not take off out of luck. They are the outcome of a strategic marketing plan and excellent content. Before releasing your video to the Web, you need to develop a plan on how you will bridge the gap between your video and influencers.

Know the timeline.

On the video’s release day, you need to spend as much time as possible spreading it in all ways possible. This means going beyond asking friends on Facebook to share it on their wall. You need to pitch your video to appropriate bloggers who may cover your video. Bloggers are a major marketing power. Through bloggers, your video has potential to reach hundreds of thousands, or even millions. Pitch to as many as possible, but only if it seems appropriate to pitch to the specific blogger. If he or she covers technology topics, do not pitch a heart-warming video about your nonprofit cause. Also make sure to pitch to any potential stakeholders who could benefit from your video going viral.

Day two is generally when traffic and speed picks up. Blogs start to cover and publish articles about your blog, publicity picks up, Facebook shares increase and marketing really takes off.

Inflict an emotional response.

The most successful viral videos are viral because the viewers felt an emotion after watching. Some of the best emotions to inflict include:

  • Excitement
  • Anger
  • Amusement
  • Fear
  • Sadness

Whatever the emotion may be, viewers need to have a strong response, which is what makes viral videos different from the millions of other videos hiding in corners of YouTube.

China Lifts Facebook Ban in Free-Trade Zone

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

According to CNN, China has recently created a 17-square-mile “Free-Trade Zone,” where individuals will be able to access formerly blocked websites like Facebook and Twitter. The area is titled Shanghai Free-Trade Zone and will be launched this Sunday.

Prior to this lifted ban, China was known worldwide for blocking citizens and visitors from visiting foreign “politically-sensitive” websites due to a government censorship system known as the Great Firewall of China.facebook-image-fahrenheit-marketing

Purpose of the Zone

The new free zone is intended to test out financial and service sector reforms. If Beijing has reported success with the Free-Trade Zone, new policies may be implemented in a few other parts of China.

What does this mean for social media websites? This launch means that a new market has emerged as a way to continue growing the companies and continuing to expanding communication and connection globally. China makes up the largest market of Internet users, opening many doors for websites that will be opened in the zone that were formerly blocked.

Why Websites Were Blocked

Different websites are blocked for various reasons. Social media websites like Facebook and Twitter were blocked in 2009, when deadly deadly revolts in a western province in Xinjiang were allegedly encouraged through social media. Additionally, the New York Times was blocked last year for reporting the fortune inheritance of Wen Jiabao’s family.