SXSW2015 Festival: What we Learned

Tiffanie Wichman
Tiffanie Wichman in Marketing

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The famous annual festival that adds to our economy each year is now bigger and better than ever with more brands, music, and educational events. These events focus on specific areas of professional development, new business ideas, technology leaks, and free food!

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The Online Tag Game

Tiffanie Wichman
Tiffanie Wichman in Marketing

It’s like playing every child’s favorite recess game, tag, but online. In the game of tag, strategy and speed simultaneously work together for the advantage of either the tagger or the one being chased. The playground is Google and let me tell you, competition is fierce. Google likes to throw in some curve balls to make the game a little more interesting and fun for us who are chasing each other and brainstorming  ways to make it to the top. After all, Google is the referee and they ultimately make the rules and decide the penalties. The goal of everyone in the game is to have their website featured on the very top of the search page.

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The Importance of Color Selection for a Website

Tiffanie Wichman
Tiffanie Wichman in Design

There are many discussions about the psychology of color and how it affects consumer behavior. A website is essentially a virtual storefront showcasing your products or services. Therefore, it is very important to use the right color for your website that best reflects who you are and what message you want to portray for your target audience. 

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Deploying WordPress with Capistrano on Godaddy Shared Hosting

Jacob Williams
Jacob Williams in Development

Recently a client of ours wanted to keep their site hosted on their existing Godaddy shared hosting account. There are several reasons I dislike shared hosting in general and Godaddy particularly, but I was pretty impressed that I was able to get capistrano working with WordPress on their shared hosting server.

On our own servers, we deploy WordPress via dokku. It is a heroku-style docker container manager. We can just do a git-push to the dokku server to release a new version. It spins up a new container, checks out our repo, and runs all of our build scripts. I will do a blog post soon about this, but there are a few more details I want to improve about it before I publish.

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Search Engine Optimization (SEO) | Falling From Grace

Ricardo Casas
Ricardo Casas in Marketing

For as long as I can remember, the dreams of making fortunes on the web date back to the rudimentary days of the mid 90’s. At that time, no one really had a good idea of what the opportunities were, but the promises for fame and fortune were plentful and for the adventurous, it paid off. The web became the all inclusive shopping destination, fueled by millions of websites, billions of pages and countless products. Service oriented businesses took advantage of the inexpensive visibility that the web offered. Search engines started to pop up everywhere, helping consumers find their way around a staggering maze of products and services in a database of options that hasn’t stopped growing from the day it started.

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