The many celebrations, holiday television ads and store window displays over the years have become the basis of the American Thanksgiving traditions. Marketing fuels the impulse purchases we make and the activities we engage in as we prepare for our annual celebration of gratitude. Developing a marketing plan is just like planning an extravagant Thanksgiving dinner. Each step is crucial in presenting the perfect Thanksgiving Day celebration, or marketing campaign.
Daily, new words are introduced to the “online language” to describe some aspect of the ever-evolving digital world. Words that didn’t exist twenty years ago are now recognizable to a large portion of the world’s population. Words like “selfie” and “hashtag” are prevalent in both our online and offline worlds. Nowadays, even children are participating in this lingual evolution.
Similarly, the online marketing world possesses its own slang terms. Nearly every professional involved in this field has heard of an SEO Keyword, one of the most vital components in online marketing success. But what does this term stand for, and why is it so critical? More importantly, why should you care about SEO keywords?
To create an effective brand for a company, there is a long process that includes extensive research and design. The brand should truly express the purpose of your service or product and how it influences the consumer. The logo is one of the main aspects of the branding process but should not be the only defining factor of the brand.
We asked the Fahrenheit Marketing designers about the meaning of a logo in terms of its relationship with the brand and they gave us some insight that is sure to enhance any company’s branding philosophy.
In order to have a successful website there are many “must haves” no matter the type of business or industry you may be involved in. Unfortunately, there are a lot of bad websites polluting our search results that display irrelevant information to the user. Make sure to follow these tips to optimize your website, and ultimately, the users’ experience who interacts with your content.
The possibilities are endless for finding ways to show off your company through involvement in the community. But the weekends come and go quicker than anyone expects and your awesome ACL marketing campaign is over before you know it.
How do you continue your 2015 ACL campaign after the event is over?